is the 8th major label single released by Japanese idol

Erina Mano is a Japanese idol singer and actress formerly associated with Hello! Project. She joined in 2006 as a member of Hello Pro Egg, as a trainee. In 2007, she became a member of the Hello! Project futsal team Gatas Brilhantes H.P. and its musical ...

, and her 11th overall. The single was released on 15 September 2010 on the

Hachama is a Japanese holding company for various entertainment companies. Its subsidiaries include the talent agency Up-Front Promotion and Up-Front Works, a music production and sales company that manages such record labels as Zetima, Piccolo Town, ...

label. The single was released in three different types: Limited Editions A and B, and a normal edition. The limited edition A came with a bonus DVD featuring the "making-of" video of the photography on the CD covers, while the limited edition B sported a different cover. The first press of all three editions came with a serial number card with which to enter a draw for tickets to the single's release event. The

Single V A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of m ...

was released on 22 September.

Promotion

"Genkimono de Ikō!" was used in multiple commercial advertisements, directed by

Yukihiko Tsutsumi is a Japanese television and film director. He began directing commercials and music promotion videos as an employee of Nippon Television. After spending time abroad, he returned and started his own production company, ''Office Crescendo'', from ...

, which were featured on the

TV Asahi JOEX-DTV (channel 5), branded as , and better known as , is a Japanese television station serving the Kanto region as the flagship station of the All-Nippon News Network. It is owned-and-operated by the a subsidiary of , itself controlled by ...

broadcasting network. The song was used to promote

Nissin Foods is a Japanese food company. Founded in 1948 by Momofuku Ando in Izumiōtsu, Osaka, it owns Nissin Food Products, Nissin Chilled Foods, Nissin Frozen Foods, and Myojo Foods. It is known for development of the world's first marketed brand of i ...

, Hakusui's High Sour, and Luna Luna's women's medical website. These products are also featured in the "Director's Cut" version of the music video. The coupling track, "Uchi e Kaerō", was used as the theme song of ''Kaidan Shin Mimi Bukuro - Kaiki'', a film released on 4 September 2010 in which Mano starred.

Track listing

Music video

The music video for the titular song was directed by

. The director's cut version features Mano trying to encourage people through difficult times using a special drink called "Gekimono" ("energetic people"), with the help of "Genkimono man". Much of the video plays out in a comic style, with dialogue appearing in speech bubbles instead of being spoken, punctuated by energetic dance scenes.

Chart performance

The single peaked at #7 on the weekly

Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that ...

singles charts with a reported total of 13,640 copies in its first week, charting for three weeks. It also reached a peak of #23 on the weekly Japanese Billboard "Hot 100", charting for two weeks. The Single V peaked at #90 on Oricon's weekly DVD charts, charting for two weeks.

Charts

External links

Official music video
on YouTube
Director's Cut Ver. 1
on YouTube
Review: Genkimono de Ikō! / Erina Mano
- Hhotexpress

References

{{DEFAULTSORT:Genkimono de Iko! Erina Mano songs 2010 singles Songs in Japanese 2010 songs