Genii Capital
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Genii Capital (simply known as Genii and stylized as GƎИII) is an international financial advisory and investment firm, which specialises in
brand management In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible element ...
, technology, motorsport and a range of
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
activities. It was created in 2008, by two Luxembourger investors, Gerard Lopez and Eric Lux and has a particular focus on emerging markets, including the BRIC (
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
,
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
,
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
) nations. Genii Capital focuses on a wide range of investment vehicles and also provides advisory services on topics ranging from the preparation of an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
, the joint development of businesses,
mergers and acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of a company, business organization, or one of their operating units is transferred to or consolidated with another entity. They may happen through direct absorpt ...
and
capital market A capital market is a financial market in which long-term debt (over a year) or equity-backed securities are bought and sold, in contrast to a money market where short-term debt is bought and sold. Capital markets channel the wealth of savers ...
s. As a result of a global restructuring initiative in 2011, Genii Capital is now located in the finance division of the Genii Group, a global enterprise overseeing the business activities of Lux and Lopez.


Genii's investment interests


Formula One

On 16 December 2009, it was announced that Genii were to purchase a large stake in the
Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...
F1 Team. Genii beat
Prodrive Prodrive is an England, English motorsport and advanced engineering group based in Banbury, Oxfordshire. History Prodrive was founded in 1984 by Ian Parry and David Richards (motorsport executive), David Richards. Prodrive sold its 51% s ...
head David Richards to the deal. Genii was likely to merge the Renault Driver Development programme with its own Gravity Sport Management company, which manages drivers such as
Ho-Pin Tung Ho-Pin Tung (; born December 4, 1982) is a Dutch-born racing driver who races with a Chinese license. Career Tung was born in Velp, Gelderland, Netherlands, to Chinese parents with ancestry tracing to Wenzhou, Zhejiang Province. Tung starte ...
, who tested for the Renault team in 2009, as well as Christian Vietoris. On 8 December 2010, Renault made public it would sell its remaining 25% share in the Enstone-based team, Renault F1 team, to Genii Capital, from that moment the sole shareholder. Group Lotus immediately became a partner of the team, renamed Lotus Renault GP. It was projected that the carmaker company would purchase a significant share of it. The team was known as the Lotus F1 Team from 2012 until 2015, when the team was sold back to
Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...
after the team experienced funding issues.


Other

On 26 January 2009, PHC Acquisitions LLC, affiliate of Genii Capital, become a stalking horse bidder of Polaroid Holding Company. The agreement included the purchase of Polaroid's assets as intellectual rights, name and brand. On 7 January 2010, it was announced that Genii would, "hand in a cash offer" for Swedish carmaker
Saab Automobile Saab Automobile AB () was a automotive industry, car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. ...
, together with
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
commercial boss Bernard Ecclestone. The proposition was finally dismissed. In December 2011, it was announced that Genii Capital led in $35 million of financing for Zink Imaging, a printing technology company, through the Genii Business Exchange.


Expansion strategy

On 29 July 2011, Genii Capital, which already had interests in Europe, Asia and North America, disembarked in Brazil through a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
with WWI Group. This is part of the Genii's current expansion strategy in BRIC countries. In April 2012, Genii Capital announced the launch of an office in Geneva as part of its expansion strategy.


Genii Business Exchange

Genii Business Exchange is an adjunct to Genii Capital. The Genii Business Exchange is a business platform providing a forum for a global network of
high-net-worth individual In the financial services industry, a high-net-worth individual (HNWI) is a person who maintains liquid assets at or above a certain threshold. Typically the criterion is that the person's financial assets (excluding their primary residence) are ...
s,
opinion leaders Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership com ...
, political leaders and those involved with
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
. It was founded by Lux and Lopez in 2010, and is hosted in many of the world's
financial centre A financial centre (financial center in American English) or financial hub is a location with a significant concentration of commerce in financial services. The commercial activity that takes place in a financial centre may include banking, ...
s, but with a particular focus on emerging economies including BRIC and
MENA The Middle East and North Africa (MENA), also referred to as West Asia and North Africa (WANA) or South West Asia and North Africa (SWANA), is a geographic region which comprises the Middle East (also called West Asia) and North Africa together ...
countries. Since the acquisition of the
Enstone Enstone is a village and Civil parishes in England, civil parish in England, about east of Chipping Norton and north-west of Oxford city. The civil parish, one of Oxfordshire's largest, consists of the villages of Church Enstone and Neat Ensto ...
-based
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
team from Renault (subsequently renamed from "Renault F1" to "Lotus Renault GP") by Genii Capital three-time Formula One world champion Sir Jackie Stewart OBE has worked with the Genii Business Exchange. Former President of BAE Systems, Sir Charles Masefield joined The Genii Group as a strategic advisor in June 2012.


References


External links


Genii Business Exchange
A division of Genii Capital created to transform Formula One exposure into business opportunities.
Lotus F1 Team
The Formula One team owned by Genii. {{Lotus F1 Investment companies of Luxembourg