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Genieo Innovation is an Israeli company, specializing in unwanted software which includes advertising and user tracking software, commonly referred to as a ''
potentially unwanted program A potentially unwanted program (PUP) or potentially unwanted application (PUA) is software that a user may perceive as unwanted or unnecessary. It is used as a subjective tagging criterion by security and parental control products. Such software ma ...
'', ''
adware Adware, often called advertising-supported software by its developers, is software that generates revenue by automatically displaying Online advertising, online advertisements in the user interface or on a screen presented during the installatio ...
'', '' privacy-invasive software'', ''
grayware Greyware may refer to: * Grey ware, a type of pottery made of a grey paste * Grayware, unwanted applications or files that are not classified as malware, but can worsen the performance of computers and cause security risks * Greyware Automation P ...
'', or ''
malware Malware (a portmanteau of ''malicious software'')Tahir, R. (2018)A study on malware and malware detection techniques . ''International Journal of Education and Management Engineering'', ''8''(2), 20. is any software intentionally designed to caus ...
''. They are best known for Genieo, an application of this type. They also own and operate InstallMac which distributes additional 'optional' search modifying software with other applications. In 2014, Genieo Innovation was acquired for $34 million by Somoto, another company which "bundles legitimate applications with offers for additional third party applications that may be unwanted by the user". This sector of the Israeli software industry is frequently referred to as
Download Valley Download Valley is a cluster of software companies in Israel, producing and delivering adware to be installed alongside downloads of other software. The primary purpose is to monetize shareware and downloads. These software items are commonly bro ...
.Hate Pop-Up Ads? Microsoft tries drawing line in the sand
Wall Street Journal, Orr Hirschauge, 4 June 2014


History

Genieo Innovation was founded in April 2008 by Sol Tzvi and Jacob Tenenboem. The first version of Genieo was released in September 2009, and the beta version was launched at the Demo2010 conference in March 2010. Genieo's website has been down and it is suspected that it has changed its name to InKeepr.


Overview

The software installs itself onto computers and makes it almost impossible for users to remove it. It hijacks the user's browser and tracks browser usage with the intention of mining information. Users complain that it acts like a virus and they need to run special programs to remove it.


Malware issues

Genieo is listed as
malware Malware (a portmanteau of ''malicious software'')Tahir, R. (2018)A study on malware and malware detection techniques . ''International Journal of Education and Management Engineering'', ''8''(2), 20. is any software intentionally designed to caus ...
in
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
's XProtect anti-malware service, which built in to all
Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
computers running
Mac OS X Snow Leopard Mac OS X Snow Leopard (version 10.6) (also referred to as OS X Snow Leopard) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers. Snow Leopard was publicly unveiled on June 8, 2009, at A ...
or later. In May 2013, a malicious installer, distributed by Genieo partner
Softonic Softonic is a Spanish software download platform that distributes, categorizes, and evaluates programs for Windows, Android, and Mac. The platform was founded in Barcelona, Catalonia, Spain, in June 1997. History Softonic started in 1997 as a ...
, was found by security software company
Intego Intego is a Mac and Windows security software company founded in 1997 by Jean-Paul Florencio and Laurent Marteau. The company creates Internet security software for macOS and Windows, including: antivirus, firewall, anti-spam, backup software ...
. The installer masquerades as a necessary update to Adobe Flash Player and attempts to install Genieo.app without user interaction. Dynamic libraries are added to the Safari browser, which intercept searches intended for Bing and Google. Other versions of Genieo for Mac have also been offered as 'codecs' required for video playback. Testing carried out on Genieo for Mac in June 2013 found that it left active software behind even after using the supplied uninstaller, which required detailed manual removal. In November 2013, another fake application installer was reported to include Genieo adware. In January 2014,
Sophos Sophos Limited is a British security software and hardware company. It develops and markets managed security services and cybersecurity software and hardware, such as managed detection and response, incident response and endpoint security s ...
added Genieo for Mac to their threat list; in the category Viruses and
Spyware Spyware (a portmanteau for spying software) is any malware that aims to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device's securit ...
:
Trojan horse (computing) In computing, a trojan horse (or simply trojan; often capitalized, but see below) is a kind of malware that misleads users as to its true intent by disguising itself as a normal program. Trojans are generally spread by some form of social engin ...
:
Adware Adware, often called advertising-supported software by its developers, is software that generates revenue by automatically displaying Online advertising, online advertisements in the user interface or on a screen presented during the installatio ...
. As of November 2014, Genieo for Mac is flagged by Intego (mentioned above) and, according to an analysis at
VirusTotal VirusTotal is a website created by the Spanish security company Hispasec Sistemas. Launched in June 2004, it was acquired by Google in September 2012. The company's ownership switched in January 2018 to Chronicle, a subsidiary of Google. Viru ...
, by 25 (out of 55 surveyed) anti-malware solutions, including
Ad-Aware Adaware, previously known as Lavasoft, is a software development company that produces spyware and malware detection software, including Adaware. It operates as a subsidiary of Avanquest, a division of Claranova. Adaware's headquarters are i ...
, Avast!,
Bitdefender Bitdefender is a multinational cybersecurity technology company dual-headquartered in Bucharest, Romania and Santa Clara, California, with offices in the United States, Europe, Australia and the Middle East. The company was founded in 2001 by c ...
, Comodo, Dr. Web,
ESET ESET, s.r.o., is a software company specializing in cybersecurity, founded in 1992 in Bratislava, Slovakia. ESET's security products are made in Europe and provides security software in over 200 countries and territories worldwide. Its softwa ...
,
Fortinet Fortinet, Inc. is an American cybersecurity company with headquarters in Sunnyvale, California. The company develops and sells security solutions like firewalls, endpoint security and intrusion detection systems. Fortinet has offices located ...
,
F-Secure F-Secure Corporation is a global cyber security and privacy company, which has its headquarters in Helsinki, Finland. The company has offices in Denmark, Finland, France, Germany, India, Italy, Japan, Malaysia, Netherlands, Norway, Poland, Swed ...
,
Kaspersky Kaspersky Lab (; ) is a Russian multinational cybersecurity and anti-virus provider headquartered in Moscow, Russia, and operated by a holding company in the United Kingdom. It was founded in 1997 by Eugene Kaspersky, Natalya Kaspersky and A ...
,
Trend Micro is an American-Japanese cyber security software company. The company has globally dispersed R&D in 16 locations across every continent excluding Antarctica. The company develops enterprise security software for servers, containers, and cloud ...
Housecall,
Sophos Sophos Limited is a British security software and hardware company. It develops and markets managed security services and cybersecurity software and hardware, such as managed detection and response, incident response and endpoint security s ...
and
Symantec Symantec may refer to: * Gen Digital, an American consumer software company formerly known as Symantec * Symantec Security, a brand of enterprise security software purchased by Broadcom Broadcom Inc. is an American multinational corporation, ...
In July 2014, Genieo was acquired for $34 million by Somoto, another company which "bundles legitimate applications with offers for additional third party applications that may be unwanted by the user." In August 2015, malware researchers discovered a Genieo installer which acquired access to the Mac keychain, by an automated click on "allow", when the permission dialog for the keychain was displayed. The code was in a Safari browser extension added by Genieo, and was also contained, but not immediately used, in earlier versions of the installer.


See also

*
Spyware Spyware (a portmanteau for spying software) is any malware that aims to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device's securit ...
*
Personalization Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, ...
*
Adaptive hypermedia Adaptive hypermedia (AH) uses hypermedia which is adaptive according to a '' user model''. In contrast to regular hypermedia, where all users are offered the same set of hyperlinks, adaptive hypermedia (AH) tailors what the user is offered based on ...
*
Behavioral targeting Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either ...


References

{{Reflist, 30em Software companies of Israel Adware Online advertising MacOS malware Spyware companies