Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of

tire A tire (North American English) or tyre (Commonwealth English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineeri ...

s for

motor vehicles A motor vehicle, also known as a motorized vehicle, automotive vehicle, automobile, or road vehicle, is a self-propelled land vehicle, commonly wheeled, that does not operate on rails (such as trains or trams), does not fly (such as airplanes ...

, and semi trucks. Founded in 1915 in

Akron, Ohio Akron () is a city in Summit County, Ohio, United States, and its county seat. It is the List of municipalities in Ohio, fifth-most populous city in Ohio, with a population of 190,469 at the 2020 United States census, 2020 census. The Akron metr ...

by William Francis O'Neil, Winfred E. Fouse, Charles J. Jahant, Robert Iredell, and H.B. Pushee as The General Tire & Rubber Company using funding from Michael O'Neil, William Francis O'Neills' father, who owned Akron's O'Neil's Department Store. The company later diversified by 1984 into a conglomerate ( GenCorp, Inc.) with holdings in tire manufacturing (General Tire, Inc.), rubber compounds (DiversiTech General), rocketry and aeronautics (

Aerojet Aerojet was an American rocket and missile propulsion manufacturer based primarily in Rancho Cordova, California, with divisions in Redmond, Washington, Orange and Gainesville in Virginia, and Camden, Arkansas. Aerojet was owned by GenCorp, ...

), and broadcasting ( RKO General). The company's tire division was sold to Germany's

Continental AG Continental AG, commonly known as Continental and colloquially as Conti, is a German multinational automotive parts manufacturing company. Headquartered in Hanover, Lower Saxony, it is the world's third- largest automotive supplier and the fo ...

in 1987, becoming ''Continental General Tire Corp.'' before its reincorporation again to its current name. The compounds division was spun off & became OMNOVA Solutions Inc. The rocketry and aeronautics business was kept and expanded, and after a couple company name changes, the parent company eventually became Aerojet Rocketdyne Holdings, Inc.

History

Earlytomid20th century

Tire division

William Francis O'Neil owned a Firestone Tire and Rubber Company franchise in

Kansas City, Missouri Kansas City, Missouri, abbreviated KC or KCMO, is the largest city in the U.S. state of Missouri by List of cities in Missouri, population and area. The city lies within Jackson County, Missouri, Jackson, Clay County, Missouri, Clay, and Pl ...

. He started a small manufacturing facility for tire repair products, and called it The Western Rubber & Supply Company initially, then The Western Tire & Rubber Company. General Tire ad 1919

As Firestone grew, it sold additional franchises, reducing the territories of its earlier franchisees. Dissatisfied, O'Neil decided to compete with Firestone instead, using the expertise he had gained with Western Tire and Rubber. He went into partnership with four other men, using funding gained from his father, and formed The General Tire & Rubber Company on September 29, 1915 using $200,000 USD in capital borrowed from the store. O'Neil & his associates hired away some Firestone managers. Initially, they focused on repair materials, as with Western Tire & Rubber Company, but in 1916 they expanded into tire manufacturing, focusing on highend products. Early products included: * ''General Jumbo'', a premium replacement tire for

Ford Model T The Ford Model T is an automobile that was produced by the Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first mass-affordable automobile, which made car travel available to middle-class Americans. Th ...

s. * Lowpressure ''General Balloon Jumbo tire.'' * ''Dual 90 tires''. Despite the difficult business climate of

World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...

, in 1917, O'Neil established a dealership network and began an advertising campaign. By 1930, the company had 14 retail stores and about 1.8% of the tire market. During the depression, as competitors failed, The General Tire & Rubber Company bought out Yale Tire and Rubber Company, and India Tire and Rubber Company. By 1933, it had increased market share to 2.7%. This was a relatively large number, considering that the company limited its product line. In the postwar years, The General Tire & Rubber Company gradually ceased to be exclusively a tire manufacturer and marketer. It entered the entertainment business, followed by tennis ball, wrought iron, and soft drink production, as well as chemicals and plastics manufacturing; in the early 1980s General Tire even began motion picture and video production.

Conglomeration

Radio, television, and film division

Because the Depression was particularly hard on manufacturing, The General Tire & Rubber Company bought several Ohio radio stations on which it advertised. In 1943, it diversified the core business strategy, purchasing the

Yankee Network The Yankee Network was an American radio network, based in Boston, Boston, Massachusetts, with affiliate radio stations throughout New England. At the height of its influence, the Yankee Network had as many as twenty-four affiliated radio stati ...

and the radio stations it owned from

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

's Shepard Stores, Inc. Thomas F. O'Neil, son of the founder William F. O'Neil, served as

New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...

chairman with Shepard's John Shepard III serving as president. The company continued its move into broadcasting by acquiring the Don Lee Broadcasting System, a wellrespected regional radio network on the West Coast, in 1950. Among other stations, it added KHJ-AM FM in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and KFRC-AM-FM in

San Francisco, California San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

to its stable from the New York Yankees acquisition. In 1952, it bought WOR/ WOR-FM/ WOR-TV in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and merged its broadcasting interests into a new division, General Teleradio (purchased from R. H. Macy & Company alongside WOR & Bamberger Broadcasting; named as a result of The General Tire & Rubber Company's increased investment in WOR). RKO/General also added Canadian 50,000 watt power house CKLW in Windsor to the family. The "Big 8" was No. 1 in the

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

market. The company's final move into entertainment was the acquisition of

RKO Radio Pictures RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, is an American film production and distribution company, historically one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Kei ...

from

Howard Hughes Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American Aerospace engineering, aerospace engineer, business magnate, film producer, and investor. He was The World's Billionaires, one of the richest and most influential peo ...

in 1955 for $25 million. The General Tire & Rubber Company was interested mainly in using the RKO film library to program its television stations, so it sold the RKO lot at Sunset and Gower in

Hollywood, California Hollywood, sometimes informally called Tinseltown, is a List of districts and neighborhoods in Los Angeles, neighborhood and district in the Central Los Angeles, central region of Los Angeles County, California, within the city of Los Angeles. ...

Lucille Ball Lucille Désirée Ball (August 6, 1911 – April 26, 1989) was an American actress, comedian, producer, and studio executive. She was recognized by ''Time (magazine), Time'' in 2020 as one of the most influential women of the 20th century for h ...

and

Desi Arnaz Desiderio Alberto Arnaz y de Acha III (March 2, 1917 – December 2, 1986), known as Desi Arnaz, was a Cuban-American actor, musician, producer, and bandleader. He played Ricky Ricardo on the American television sitcom ''I Love Lucy'', in whi ...

Desilu Productions Desilu Productions, Inc. () was an American television production company founded and co-owned by husband and wife Desi Arnaz and Lucille Ball. The company is best known for shows such as ''I Love Lucy'', '' The Lucy Show'', '' Mannix'', '' The ...

in 1956 for $6 million. The remaining assets of RKO were merged with General Teleradio, and the new company became known initially as RKO Teleradio Pictures, then RKO Teleradio, before eventually becoming RKO General. The radio stations became some of the leading broadcasters in the world, but the division was dragged down by unethical conduct at its television stations. This culminated in the longest licensing dispute in television history, eventually forcing RKO General out of the broadcasting business by 1991.

Rocketry and aeronautics division

In the late 1930s, the

United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...

became interested in rockets. A group of

California Institute of Technology The California Institute of Technology (branded as Caltech) is a private research university in Pasadena, California, United States. The university is responsible for many modern scientific advancements and is among a small group of institutes ...

engineers won a contract to produce rocket engines to speed airplane liftoff, and formed a company named

. The group succeeded with liquidfuel rockets, but needed additional materials science and manufacturing expertise to create more sophisticated solidfuel rockets. Aerojet went into partnership with The General Tire & Rubber Company, using their capitalization, expertise with rubber binders, and chemical manufacturing facilities. The partnership was renamed Aerojet General.

Reincorporation and sale to Continental AG

General Tire's restructuring plan went forward; General Tire and its industrial products, and chemicals, and plastics divisions, along with Aerojet General and RKO General, Inc., became subsidiaries of the holding company GenCorp, Inc. in 1984. In 1987, GenCorp, Inc. underwent largescale restructuring, in part to ward off a hostile takeover attempt by General Acquisition, Inc. GenCorp, Inc. sold its flagship tire division General Tire to

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

tire manufacturer

in 1987. General Tire still exists today as part of Continental Tire of North America.

Sponsorships

General Tire is a sponsor of the following: * Major League Fishing Official Partner of Major League Fishing. *

ARCA Menards Series The ARCA Menards Series is an American stock car racing, stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into ...

Official tire supplier of the ARCA Menards Series. *

NASCAR Canada Series The NASCAR Canada Series (NCS, ) is a national NASCAR racing series in Canada, and is a continuation of the old CASCAR Super Series which was founded in 1981. It is the top NASCAR touring series in Canada. History In September 2006 NASCAR purchas ...

Official tire supplier the NASCAR Canada Series. * Jeep Jamboree USA Official Partner of Jeep Jamboree USA.

References

External links

General Tire U.S. Website

General Tire International Website

General Tire Moldova

General Tire Club
{{authority control Continental AG Aerojet Rocketdyne Holdings Tire manufacturers of the United States Defunct automotive companies of the United States Companies based in Akron, Ohio Defunct manufacturing companies based in Ohio American companies established in 1915 Automotive companies established in 1915 Manufacturing companies disestablished in 1987 1915 establishments in Ohio 1987 disestablishments in Ohio 1987 mergers and acquisitions American subsidiaries of foreign companies American brands