General Motors New Zealand Limited, formerly Holden New Zealand Limited, is a
subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
General Motors
General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
that distributes GM' motor vehicles, engines, components and parts in New Zealand.
This company was incorporated on 4 January 1926 to build and operate a local assembly plant in New Zealand. It was General Motors' first owned, not leased overseas plant. The plant began with the assembly of American GM vehicles –
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
,
Pontiac Pontiac most often refers to:
* Pontiac (Odawa leader) ( – 1769), Native American war chief
*Pontiac (automobile), a former General Motors brand
Pontiac may also refer to:
Places and jurisdictions Canada
* Pontiac, Quebec, a municipality
** Apo ...
,
Buick
Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
and
Oldsmobile
Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
, followed by British
Vauxhalls five years later. Following
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, British sourced Vauxhalls continued to keep the plant running together with limited numbers (restricted by currency shortages) of Chevrolets and Pontiacs. Buick and Oldsmobile were dropped. In the late 1950s the Vauxhall, Chevrolet and Pontiac cars began to be replaced with Australian-sourced
Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
s and the move to the Holden brand was completed in the 1970s.
The assembly of vehicles ended in 1990 and thereafter the business became a distributor of complete imported GM vehicles and spare parts, mainly from Australia and Korea. General Motors began withdrawing from right-hand drive markets in 2017, leaving the United Kingdom, Japan, India and Thailand over the next three years.
With Holden new-car sales in its home country nose-diving to just 4.1 per cent of the Australian market by the end of 2019, General Motors announced on 17 February 2020 that it would be retiring the Holden brand and pulling out of the last remaining right-hand-drive markets. It also announced that
GM's right-hand-drive assembly plant in Thailand had been sold to
Great Wall Motor
Great Wall Motor Company Limited ( zh, s=长城汽车, hp=Chángchéng Qìchē), trading as GWM, is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. Named after the Great Wall of China, the company largely produces sport-u ...
.
As of 2022 General Motors New Zealand consists of three business groups,
GM Specialty Vehicles
The history of General Motors (GM), one of the world's largest automotive industry, car and truck manufacturers, dates back more than a century and involves a vast scope of industrial activity around the world, mostly focused on motorized transpor ...
(GMSV),
Isuzu
, commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
trucks, and Holden Aftersales.
Assembly plants
Petone
The
Petone
Petone (Māori language, Māori: ''Pito-one'') is a large suburb of Lower Hutt, Wellington, New Zealand. It stands at the southern end of the Hutt Valley, on the northern shore of Wellington Harbour. Europeans first settled in Petone in Januar ...
assembly plant opened in 1926 and the first New Zealand assembled
Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
appeared on 31 August that year. Four months later its first
Pontiac Pontiac most often refers to:
* Pontiac (Odawa leader) ( – 1769), Native American war chief
*Pontiac (automobile), a former General Motors brand
Pontiac may also refer to:
Places and jurisdictions Canada
* Pontiac, Quebec, a municipality
** Apo ...
was assembled and
Buick
Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
s followed a month after that.
Oldsmobile
Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
s were added to the range in 1928. Vauxhalls first came off the line on 9 May 1931 and they were soon followed by
Bedford
Bedford is a market town in Bedfordshire, England. At the 2011 Census, the population was 106,940. Bedford is the county town of Bedfordshire and seat of the Borough of Bedford local government district.
Bedford was founded at a ford (crossin ...
trucks. The plant was expanded in 1938 and again in 1939 and production diversified to include
Frigidaire
Frigidaire Appliance Company is the American consumer and Commercial area, commercial home appliances brand subsidiary of multinational company Electrolux, a Swedish multinational home appliance manufacturer, headquartered in Stockholm.
History ...
refrigerators and freezers, Frigidaire's parent company was owned by GM from 1919 to 1979. By the outbreak of
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
in 1939 there were almost six acres under one roof. Wartime output included
munitions
Ammunition, also known as ammo, is the material fired, scattered, dropped, or detonated from any weapon or weapon system. The term includes both expendable weapons (e.g., bombs, missiles, grenades, land mines), and the component parts of ...
and
Universal Carriers as well as many other smaller products. Post-war Chevrolet production began in early 1947 but for some decades new car numbers were severely limited by government controls.
[Heart of Holden Heritage]
accessed 1 February 2018
Although from March 1980 it made all the spark plugs for General Motors' production in Australia as well as New Zealand the Petone plant was sold in September 1984 to improve overall business efficiency.
[
]
Trentham
The Trentham assembly plant at the inland opposite end of the Hutt Valley
The Hutt Valley (or 'The Hutt') is the large area of fairly flat land in the Hutt River valley in the Wellington Region of New Zealand. Like the river that flows through it, it takes its name from Sir William Hutt, a director of the New Zea ...
was opened on 26 August 1967 by the Prime Minister of New Zealand
The prime minister of New Zealand () is the head of government of New Zealand. The prime minister, Christopher Luxon, leader of the New Zealand National Party, took office on 27 November 2023.
The prime minister (informally abbreviated to P ...
Keith Holyoake
Sir Keith Jacka Holyoake (11 February 1904 – 8 December 1983) was a New Zealand politician who served as the 26th prime minister of New Zealand, serving for a brief period in 1957 and then from 1960 to 1972, and also as the 13th governor-g ...
and the Petone plant devoted to Frigidaire appliances. At this time, the company had almost one million square feet of floor space, situated on three (Petone and Trentham: assembly/manufacturing plants; Upper Hutt
Upper Hutt () is a city in the Wellington Region of New Zealand and one of the four cities that constitute the Wellington#Wellington metropolitan area, Wellington metropolitan area.
History
Upper Hutt is in an area originally known as Orongo ...
: parts, and later, assembly, warehouse and office facilities) properties in the Hutt Valley totalling . In 1990, General Motors New Zealand announced its decision to phase out local assembly of passenger cars. In 2015, the former Trentham plant was sold to Weta Digital, while existing space is used by the New Zealand Army
The New Zealand Army (, ) is the principal Army, land warfare force of New Zealand, a component of the New Zealand Defence Force alongside the Royal New Zealand Navy and the Royal New Zealand Air Force.
Formed in 1845, as the New Zealand Mil ...
.
Brands
General Motors New Zealand assembled and imported GM products from Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
, Buick
Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
, Oldsmobile
Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
, and Pontiac Pontiac most often refers to:
* Pontiac (Odawa leader) ( – 1769), Native American war chief
*Pontiac (automobile), a former General Motors brand
Pontiac may also refer to:
Places and jurisdictions Canada
* Pontiac, Quebec, a municipality
** Apo ...
from the United States; Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
from Australia; Isuzu
, commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
from Japan; Opel
Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
from Germany; and Vauxhall
Vauxhall ( , ) is an area of South London, within the London Borough of Lambeth. Named after a medieval manor called Fox Hall, it became well known for the Vauxhall Pleasure Gardens.
From the Victorian period until the mid-20th century, Va ...
and Bedford
Bedford is a market town in Bedfordshire, England. At the 2011 Census, the population was 106,940. Bedford is the county town of Bedfordshire and seat of the Borough of Bedford local government district.
Bedford was founded at a ford (crossin ...
from the United Kingdom. However, for such a small market, it made little sense to have so many brands, so each was rationalized from the 1960s.
Chevrolet
1926–1968
Chevrolet motor vehicles were imported into New Zealand in factory right-hand drive from GM's Canadian assembly plant in Oshawa
Oshawa is a city in Ontario, Canada, on the Lake Ontario shoreline. It lies in Southern Ontario, approximately east of downtown Toronto. It is commonly viewed as the eastern anchor of the Greater Toronto Area and of the Golden Horseshoe. It ...
in Semi-Knock-down (SKD) kit form for local assembly. The first locally-built Chevrolet came off the line in August 1926 and the first Pontiac came off the line in December 1926. Production stopped during World War II but was resumed from 1947. The Petone plant assembled the Chevrolet Thriftmaster pickup the Chevrolet Deluxe
The Chevrolet Deluxe is a trim line of Chevrolet automobiles that was marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included at first a 4-door sedan, but grew to include a fastback 2-door "a ...
four-door sedan, and the Chevrolet 210
The Chevrolet 210 or Two-Ten is a midrange car from Chevrolet that was marketed from 1953 until 1957. It took its name by shortening the production series number 2100 by one digit in order to capitalize on the 1950s trend toward numerical auto na ...
.
GM New Zealand produced the Chevrolet Bel Air
The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1981 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year, ...
from 1955 to 1960, but only as four-door sedans.
Throughout the 1960s the Canadian Chevrolet Impala
The Chevrolet Impala () is a full-size car that was built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made auto ...
was assembled, also only as four-door sedans.
General Motors management in the USA re-evaluated its export operations in 1968 and decided to cease all right-hand-drive exports of Chevrolet and Pontiac passenger vehicles worldwide after 1968 and thus Chevrolet as a brand effectively disappeared in New Zealand (and elsewhere) for the next three decades, other than by private or special-purpose imports, such as for ambulances and hearses.
1998–2001
Both Australia and New Zealand imported the Chevrolet Suburban
The Chevrolet Suburban is a series of SUVs built by Chevrolet since the 1935 model year. The longest-used automobile nameplate in the world, the Chevrolet Suburban is currently in its twelfth generation, introduced for 2021. Beginning life a ...
built in right-hand-drive in Silao
Silao (), officially Silao de la Victoria, is a city in the west-central part of the state of Guanajuato in Mexico. It is the seat of the municipality with the same name. As of the 2005 census, the city had a population of 66,485, making it the s ...
, Mexico, between February 1998 and January 2001. The model was badged in both countries as "Holden."
2012–2020
The Isuzu-derived Chevrolet Colorado
The Chevrolet Colorado (sharing mechanical commonality with the GMC Canyon) is a series of compact pickup trucks (mid-size since second generation) marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrol ...
went on sale in June 2012 in both Australia and New Zealand, sourced from General Motors Thailand in Rayong
Rayong (, ) is a city (''thesaban nakhon'') on the east coast of the Gulf of Thailand and the capital of Rayong province. It covers tambons Tha Pradu and Pak Nam and parts of ''tambons'' Choeng Noen and Noen Phra, all within Mueang Rayong dist ...
, Thailand. The Brazilian-built Chevrolet S-10
The Chevrolet S-10 is a compact pickup truck produced by Chevrolet. It was the first domestically-built compact pickup of the big three American automakers. When it was first introduced as a "quarter-ton pickup" in 1981 for the 1982 model year, ...
dual-cab became the 2017 facelifted model. Holden New Zealand's managing director, Kristian Aquilina said of it: "The Chevrolet Colorado revealed by our Brazilian colleagues is the result of ongoing work between Holden, Chevrolet Brazil and Chevrolet Thailand and is a clear indication of where the Holden Colorado is heading." The Colorado and Chevrolet Trailblazer
The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide ra ...
SUV were made at the GM Thailand plant for both the North American and Australasian markets and was badged as "Holden" in both Australia and New Zealand.
The first-generation Chevrolet Volt
The Chevrolet Volt is an electric vehicle car that was manufactured by General Motors, and also marketed in rebadged variants as the Holden Volt in Australia and New Zealand and the Buick Velite 5 in China, and with a different fascia as the ...
was sold in New Zealand from late 2012, badged as a Holden. Due to poor sales in New Zealand (and also Australia) the second-generation Volt was not available in New Zealand. The car failed in both countries due to the huge price tag that put the model out of reach for most people.
The third-generation Chevrolet Equinox
The Chevrolet Equinox is a crossover SUV introduced by Chevrolet in 2004 for the 2005 model year. It was intended to replace the North American Chevrolet Tracker and Chevrolet S-10 Blazer. The third-generation Equinox also replaced the fir ...
(EQ series) went on sale in Australia and New Zealand in December 2017. It was produced at GM's Ramos Arizpe assembly facility in Mexico, and replaced the Korean-built Holden Captiva five-seater. On 17 October 2018, Holden Australia halted production on the Equinox due to slow sales and unsold inventory at its dealerships["Holden Stops Commodore, Equinox Production"]
from GM Authority (17 October 2018) however the Equinox continued to be sold in New Zealand through to 2020.
In 2018 the U.S. Chevrolet Silverado
The Chevrolet Silverado is a range of trucks manufactured by General Motors under the Chevrolet brand. Introduced for the 1999 model year, the Silverado is the successor to the long-running Chevrolet C/K model line. Taking its name from the to ...
and Chevrolet Camaro
The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...
were introduced to the New Zealand market through Holden Special Vehicles
Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Holden Comm ...
(HSV.) Both vehicles are "re-engineered" (converted from LHD to RHD) by HSV Australia's production facility in Clayton South and imported into New Zealand. Both retain their original "Chevrolet" badging in both countries. The Silverado range includes the 2500HD WT, 2500HD LTZ, 2500HD LTZ "Midnight" Edition, 2500HD LTZ "Custom Sport" Edition and the 3500HD LTZ.
Camaro models offered are the ZL1 and 2SS. Of the initial 550 2SS Camaros produced in Australia in 2018, 38 of those were built for the New Zealand market. HSV's Managing Director, Tim Jackson, said: "This project has been over three years in the making and involved millions of dollars of investment in product development, testing and validation. We set out with the goal of retaining the integrity of the left-hand-drive vehicle through the adoption of extensive engineering, development, and manufacturing processes. We are proud to say we believe we have achieved our goal". Production of the facelifted 2019 models commenced in Australia from April, 2019 with New Zealand receiving its first Camaro ZL1 models in late 2019.
The Holden Colorado made number five in New Zealand's top-10 new car sales for 2019. No other Holden products made the top-10.
2021–
In July 2019 Holden New Zealand announced plans for the first ever factory-right hand drive, mid-engine Chevrolet Corvette
The Chevrolet Corvette is a line of American two-door, two-seater sports cars manufactured and marketed by General Motors under the Chevrolet marque since 1953. Throughout eight generations, indicated sequentially as C1 to C8, the Corvette is not ...
for the Australian and New Zealand markets. Following General Motors announcement in February 2020 of the demise of Holden, Chevrolet later confirmed that the Corvette may still go ahead, possibly set to arrive in 2021 through GM Speciality Vehicles (GMSV), the successor to HSV. The first factory right-hand-drive C8 arrived in New Zealand in October 2021, with a further 28 Corvettes arriving in 2023. All 28 were pre-sold. The right-hand-drive Camaros are built at GM's Bowling Green facility in Kentucky, United States and exported directly to New Zealand (and Australia.) The NZ-market C8 is priced at NZ$154,990 for the 2LT Coupe, rising to NZ$169,990 for the 2LT Convertible and 3LT Coupe, NZ$184,990 for the 3LT Convertible, and NZ$197,990 for the Carbon Edition Coupe. All NZ models come with GM's mid-mounted 369 kW 6.2-litre V8 engine.
As of 2023, the Chevrolet Silverado continues to be imported to New Zealand from Australia in three variants: 1500 Trail Boss (priced at NZ$119,990), 1500 LTZ Premium (priced at NZ$130,990) and the HD LTZ Premium (priced at NZ$159,990.)
File:1926 Chevrolet tourer (15842877055).jpg, 1926 Chevrolet Tourer. 1926 was the first year of New Zealand-assembled Chevrolet vehicles
File:1929 Chevrolet (18150355991).jpg, 1929 Chevrolet. Built at General Motors New Zealand plant in Petone
File:1938 Chevrolet Deluxe (33000341025).jpg, 1938 Chevrolet Deluxe (New Zealand)
File:1947 Chevrolet Stylemaster Sport Sedan (29326028592).jpg, 1947 Chevrolet Stylemaster Sport Sedan (New Zealand)
File:1948 Chevrolet (14670187193).jpg, 1948 Chevrolet Thriftmaster pickup truck (New Zealand)
File:1952 Chevrolet Deluxe (10166151433).jpg, 1952 Chevrolet Deluxe, assembled in New Zealand
File:1955 Chevrolet Truck (36758222164).jpg, New Zealand-new 1955 (U.S 1954) Chevrolet Thriftmaster pickup
File:1957 Chevrolet Bel Air (36944170750).jpg, New Zealand-assembled 1957 Chevrolet Bel Air. Only 4-door sedans were assembled in New Zealand
File:1958 Chevrolet Bel-Air (29016765150).jpg, New Zealand assembled 1958 Chevrolet Bel Air 4-door sedan.
File:1963 Chevrolet Impala (35950016644).jpg, New Zealand-assembled 1963 Chevrolet Impala. Only 4-door sedans were assembled in New Zealand.
File:1966 Chevrolet Impala (11364117754).jpg, New Zealand-assembled 1966 Chevrolet Impala.
File:1998 Holden Suburban 1500 V8 5.7.jpg, 1998 Chevrolet Suburban 1500, badged in New Zealand as a "Holden."
Pontiac
Pontiac was the second marque to be assembled by General Motors New Zealand at the Petone assembly plant, with the first Pontiac vehicles coming off the line in December 1926. As with Chevrolet, Pontiacs were assembled in right-hand-drive from knock down kits, also sourced from GM's Canadian assembly plant in Oshawa, Ontario. Production was halted during World War II and did not resume after the war, although Chevrolets resumed production from 1947.
After a break of 20 years Pontiac assembly resumed from 1959 with the Petone plant manufacturing the Canadian Bel Air-based Pontiac Laurentian and Pontiac Parisienne
The Pontiac Parisienne is a full-size rear-wheel drive vehicle that was sold by Pontiac on the GM B platform in Canada from 1958 to 1986 and in the United States from 1983 to 1986. Right-hand drive models were locally assembled in Australia, New ...
until 1968. In Australia, General Motors-Holden assembled the Canadian Laurentian until 1963, and the Parisienne to 1968.
In General Motors review of export operations in 1968, it was decided right-hand-drive exports of Pontiac too would cease along with Chevrolet, thus effectively ending the two brands in all right-hand-drive markets internationally thereafter.
Pontiac made a single reappearance in New Zealand from 1988 to 1993 when the badge-engineered
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. ...
version of the Opel Kadett E-derived Daewoo LeMans
The Daewoo LeMans is a compact car, first manufactured by Daewoo Motors, Daewoo in South Korea between 1986 and 1994, and between 1994 and 1997 as Daewoo Cielo — a car mechanically identical to the LeMans, differentiated only by its modified s ...
, manufactured by Daewoo
Daewoo ( ; ; ; ; literally "great universe" and a portmanteau of "''dae''" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerate) and aut ...
in South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
, was sold in the United States and New Zealand as the Sixth-generation Pontiac LeMans
The Pontiac LeMans is a model name applied to automobiles marketed by Pontiac. The name came from the French city of Le Mans, the site of the 24 Hours of Le Mans, the world's oldest active sports car endurance race that began in 1923. Origi ...
.
File:1939 Pontiac (15521977376).jpg, 1939 Pontiac Deluxe (New Zealand)
File:1961 Pontiac Laurentian (36258822511).jpg, New Zealand-assembled 1961 Pontiac Laurentian
File:1963 Pontiac Laurentian (27398728333).jpg, 1963 Pontiac Laurentian (New Zealand)
File:1968 Pontiac Parisienne (33387804701).jpg, New Zealand-assembled 1968 Pontiac Parisienne
GMC
Although General Motors Truck Company (GMC) never existed as a marque in New Zealand, GMC products were sometimes privately imported as grey-imports, a large market in New Zealand.
Since the 1920s, GMC and Chevrolet trucks in the United States became largely similar, built as variants of the same platform, sharing much the same body sheetwork, except for nameplates and grilles, but with different engines. GMC advertising marketed its trucks to commercial buyers and businesses, whereas Chevrolet's advertising was directed towards private owners. GMC had no market presence in right-hand-drive truck markets, as this market was otherwise filled initially by GM's Chevrolet
Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
, and later Bedford
Bedford is a market town in Bedfordshire, England. At the 2011 Census, the population was 106,940. Bedford is the county town of Bedfordshire and seat of the Borough of Bedford local government district.
Bedford was founded at a ford (crossin ...
and Isuzu
, commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
brands.
During the 1970s and 1980s, most ambulances in New Zealand were Bedfords or International Harvester
The International Harvester Company (often abbreviated IH or International) was an American manufacturer of agricultural and construction equipment, automobiles, commercial trucks, lawn and garden products, household equipment, and more. It wa ...
s. When production of the Bedford ceased in 1984, the national Ambulance Advisory Transport Board had to look for alternatives. Following world-wide investigations, the Ambulance Advisory Transport Board in 1988 came up with a shortlist of two suitable replacements: the Ford Transit
The Ford Transit is a family of light commercial vehicles manufactured by the Ford Motor Company since 1965, primarily as a panel van, cargo van, but also available in other configurations including a large passenger van (marketed as the Ford ...
and the Chevrolet C/K-GMC Sierra. The Ford proved to be unsuitable and so General Motors New Zealand imported the GMT400
The GMT 400 and similar GMT 480 was the platform used for the Chevrolet C/K and GMC Sierra full-size pickup trucks beginning with the 1988 model year. The GMT 410, GMT 420, GMT 425, and GMT 430 variants were derived for full-size SUVs, including ...
-platform Sierra, beginning in 1989, exclusively for ambulance use. They were converted to right-hand-drive in New Zealand. Although the "Sierra" name applied to the GMC variant in the United States, it was called "Chevrolet Sierra" in New Zealand and was badged as a Chevrolet. (Australia similarly imported the Sierra for ambulance use during the 1990s although they retained their GMC badging and were called GMC 2500.) Sierras served as ambulances for the St John Ambulance Service throughout the 1990s. The GMC Vandura
GMC may refer to:
Government India
* Gandhinagar Municipal Corporation, in Gujarat
* Gobichettipalayam Municipal Corporation, in Tamil Nadu
* Guntur Municipal Corporation, in Andhra Pradesh
* Guwahati Municipal Corporation, in Assam
* Gwalior Mun ...
was also imported and converted to right-hand-drive for the Wellington Free Ambulance
Wellington Free Ambulance (WFA) (), also known simply as Wellington Free, is a charitable organisation providing free-to-the-patient ambulance services in the Greater Wellington Region of New Zealand.
History
The Wellington Free Ambulance serv ...
and St Johns Ambulance Service, and saw service during the 1990s and 2000s. As with the Sierra, the Vandura was badged as "Chevrolet."
When the C/K was replaced in the United States by the first-generation Chevrolet Silverado
The Chevrolet Silverado is a range of trucks manufactured by General Motors under the Chevrolet brand. Introduced for the 1999 model year, the Silverado is the successor to the long-running Chevrolet C/K model line. Taking its name from the to ...
(second-generation GMC Sierra) in 1998, subsequent imports were badged as the "Chevrolet Silverado." The Silverado saw use right through the 2000s Since the 2010s the Mercedes-Benz Sprinter
The Mercedes-Benz Sprinter is a light commercial vehicle (van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodge, ...
and Ford Transit
The Ford Transit is a family of light commercial vehicles manufactured by the Ford Motor Company since 1965, primarily as a panel van, cargo van, but also available in other configurations including a large passenger van (marketed as the Ford ...
have been the main vehicles used for ambulances, and more recently the Fiat Ducato
The Fiat Ducato is a light commercial vehicle jointly developed by FCA Italy and PSA Group (currently Stellantis), and mainly manufactured by Sevel, a joint venture between the two companies since 1981. It has also been sold as the Citroën C ...
, with bodies built in New Zealand. Some Sierras, Vanduras, and Silverados are still in use with private EMS services such as Medimax, TransitCare, and Horizons Healthcare.
With Holden Australia ending local manufacturing in 2017, Holden turned to the wider GM portfolio for future products, including the United States. Being a left-hand-drive market General Motors in the United States had traditionally never produced GMC-branded right-hand-drive vehicles. Consequently, General Motors developed their first factory-right-hand-drive model, the second-generation GMC Acadia
The GMC Acadia is a crossover SUV manufactured by General Motors for its GMC division. The first-generation GMC Acadia shared the GM Lambda platform with the Saturn Outlook, the Chevrolet Traverse, and the Buick Enclave. The Acadia went on ...
which was introduced to the Australian and New Zealand markets wearing "Holden" badges in November 2018. Built at GMC's Spring Hill Manufacturing
Spring Hill Manufacturing is an automotive manufacturing plant in Spring Hill, Tennessee, United States, owned and operated by General Motors. The plant currently assembles the Cadillac XT5, Cadillac Lyriq, Cadillac Vistiq and Acura ZDX cros ...
plant in Tennessee
Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
, it was the only RHD model to be made by GMC in the United States, and was exclusively manufactured for the Australasian market.
File:1990 Chevrolet Sierra Ambulance (17195008096).jpg, 1990 Chevrolet Sierra ambulance. In use by a private EMS service (New Zealand)
File:Wellington Free Ambulance Chevrolet Vandura - 434 - Flickr - 111 Emergency (5).jpg, GMC Vandura ("Chevrolet" in NZ) Wellington Free Ambulance (New Zealand)
File:Wellington Free Ambulance Chevrolet Silverado's - Flickr - 111 Emergency (1).jpg, 2001 Chevrolet Silverado (GMC 2500) ambulances, Wellington Free Ambulance (New Zealand)
File:Holden Acadia Launch, 29 August 2018 (43429186695).jpg, Factory right-hand-drive "Holden" Acadia. Built in USA. Launched in New Zealand on 29 August 2018
Buick/Oldsmobile/Cadillac
Buick and Oldsmobile automobiles were brought in to New Zealand by various automotive importers from the onset of the 20th century and throughout the 1920s until the formation of General Motors New Zealand. Both brands were locally assembled at the GMNZ Petone plant, with Buick from January 1927, and Oldsmobile from 1928. A snapshot of the automotive industry in 1933 shows that 86% of vehicles on New Zealand roads were American and 7% of those were Buick. Cadillac vehicles were bought in, in limited numbers and at limited times. Knock-down kits were sourced from Canada.
Outside of General Motors New Zealand, Newmans Coach Lines
Newmans Coach Lines was an Australian coach charter company with operations in Sydney and Cairns.
History
In 1987, the Sydney coach operations of Chester Coaches were purchased by New Zealand-based Newmans Coach Lines. Newmans also purchased ...
in Nelson (and other local competitors) used Cadillacs for passenger services (called "service cars") during the 1930s. The Cadillac 353E was the most common model. These were brought in, often second hand, from the United States, and were stretched and rebodied in New Zealand by motor body builders Crawley Ridley in Wellington. Some of these original 1930s models remained in service with various North Island
The North Island ( , 'the fish of Māui', historically New Ulster) is one of the two main islands of New Zealand, islands of New Zealand, separated from the larger but less populous South Island by Cook Strait. With an area of , it is the List ...
and South Island
The South Island ( , 'the waters of Pounamu, Greenstone') is the largest of the three major islands of New Zealand by surface area, the others being the smaller but more populous North Island and Stewart Island. It is bordered to the north by ...
passenger services into the 1950s.
In 2008 General Motors planned to introduce the Cadillac brand to Australia and New Zealand but the plan was canned at the eleventh hour. 88 of 89 factory-right-hand-drive Cadillac CTS
The Cadillac CTS is a luxury car, manufactured and marketed by General Motors from 2003 until 2019 across three generations.
Initially available as a 4-door sedan using the GM Sigma platform, GM offered the second generation CTS in 4-door ...
cars which had already arrived in Australia for the release were instead sold in May 2009 to New Zealand Holden dealership Ebbett Group for sale in New Zealand. All were sold with a three-year, 100,000 km warranty. In January 2010 Ebbett imported a further 71 vehicles that had been built for the UK market and these were sold in New Zealand on similar terms. The Ebbett Group which sells multiple car brands, is now the sole distributor for Cadillac in New Zealand.
File:1930 Buick Marquette (11373518476).jpg, 1930 Buick Marquette (New Zealand)
File:1930 Oldsmobile Roadster Convertible (15995638980).jpg, 1930 Oldsmobile Roadster convertible (New Zealand)
File:1934 Buick Straight 8 (25923822791).jpg, 1934 Buick Straight 8 (New Zealand)
File:Buick 37 New Zealand.jpg, 1937 Buick sedan (New Zealand)
File:1937 Oldsmobile (23870097680).jpg, 1937 Oldsmobile 2-door coupe (New Zealand)
File:1929 Cadillac (8115037829).jpg, 1929 Cadillac (New Zealand)
File:1947 Cadillac Convertible (8114646978).jpg, 1947 Cadillac convertible (New Zealand)
File:2009 Cadillac (14185005722).jpg, 1 of 88 Cadillac CTS sedans sold in New Zealand following the failed launch of the brand in Australia in 2008
Vauxhall
Following General Motors' purchase of Vauxhall
Vauxhall ( , ) is an area of South London, within the London Borough of Lambeth. Named after a medieval manor called Fox Hall, it became well known for the Vauxhall Pleasure Gardens.
From the Victorian period until the mid-20th century, Va ...
in 1925, General Motors New Zealand added British Vauxhalls to their production line, beginning in 1931. The Petone plant began with the Vauxhall Cadet. After World War II the plant assembled the Velox
Velox, is a Latin word meaning "swift" or "rapid". Velox may also refer to:
Vehicles
*Velox (execution engine), a C++ open source composable execution engine for data management systems
*Heine-Velox, a luxury car made by Gustav Heine
*HMS Velox (D ...
, and Wyvern
The wyvern ( ), sometimes spelled wivern ( ), is a type of mythical dragon with bipedalism, two legs, two wings, and often a pointed tail.
The wyvern in its various forms is important in heraldry, frequently appearing as a mascot of schools an ...
and, between 1955 and 1960, the Cresta. 1957 saw the arrival of the Vauxhall Victor
The Vauxhall Victor is a large family car produced by Vauxhall from 1957 until 1976. The Victor was introduced to replace the outgoing Wyvern model. It was renamed Vauxhall VX Series in 1976 and continued in production until 1978, by which time ...
and in 1964, the Vauxhall Viva
The Vauxhall Viva is a small family car that was produced by Vauxhall Motors, Vauxhall in a succession of three versions between 1963 and 1979. These were designated the HA, HB and HC series.
The Viva was introduced a year after Vauxhall's fe ...
. The Vauxhall Cresta
The Vauxhall Cresta is a British automobile which was produced by Vauxhall from 1954 to 1972. The Cresta was introduced in 1954 as an upmarket version of the Vauxhall Velox, itself a six-cylinder version of the Vauxhall Wyvern. The Cresta mod ...
was then fully imported from Britain until 1965 and the PC Cresta Standard in 1966 replaced the locally-built PB Velox after the Velox nameplate was discontinued by Vauxhall in the United Kingdom in 1965. From early 1966 the Cresta was locally built at the Petone plant and, from late 1967 at Trentham, and remained largely unchanged until production end. The top-of-the-line Cresta was a rare import only model named "Viscount" and came standard with power steering, electric windows, reclining seats, a vinyl roof, walnut dashboard, inertia reel seat belts front, and heated rear window. The final 1971 facelifted UK model did not make it to New Zealand.
Victor sedans were assembled at the Petone plant with variations from their UK and Australian counterparts, and saw extensive use as government fleet vehicles. Although rare, wagons were fully imported. Victors were dropped in New Zealand before the final UK model series was released in 1972. The last New Zealand-assembled Victors were fitted with Holden gearboxes.
While the 1967–1969 HB Viva was assembled and sold in New Zealand as a Vauxhall, in neighbouring Australia the HB was marketed as the Holden Torana
The Holden Torana is a mid-sized car that was manufactured by Holden from 1967 to 1980. The name apparently comes from a word meaning "to fly" in an unconfirmed Aboriginal Australian language. The original HB series Torana was released in 196 ...
, which would become further developed and built in Australia over three generations. HB Torana SL sedans were imported from Australia to give Holden dealers a small car to sell in competition with the separate Vauxhall-Chevrolet dealer chain but this was short-lived and the updated 1969 models did not come over. New Zealand Vivas were built at the Trentham plant from late 1967 including a New Zealand-only van version derived from the Viva station wagon. Whereas the Vauxhall Magnum
The Vauxhall Magnum is a car which was manufactured by Vauxhall from 1973 to 1978. First seen at the London Motor Show in October 1973, the Magnum was an HC Viva with a larger engine, more luxurious interior, higher trim level and four rather t ...
in the UK was a Viva with double headlights and the highest trim level, in New Zealand the name was applied from 1975 to the Viva 1300 and 1800 which had the four-headlight frontal treatment of the British Magnum, but standard Viva interior trim.
The Vauxhall range was paired back to the Chevette and Viva by 1977 as Australian Holdens otherwise became the dominant models.
The Chevette was assembled in New Zealand between 1976 and 1981 and was usually in the top-10 for "most popular new car" throughout its time. All body styles that were available in the UK were sold. The Chevette was not sold in Australia. The Vauxhall 1,256 OHV (from the Viva and Magnum) was the standard engine for all New Zealand Chevette models. A lower trim commercial fleet model called the Chevanne was also offered, based on the Chevette station wagon bodyshell. In 1979 the New Zealand Chevette received Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
-developed "Radial Tuned Suspension" and wider tyres, giving the car superior handling over its rivals. This mechanical update was not fitted to the European models. The Chevette competed with the expanding Japanese small-car market, finally losing out in 1980. The Chevette was the last British-sourced GM product to be assembled in New Zealand, with the last car leaving the line in June 1981. The Australian Holden Gemini
The Holden Gemini is a compact car that was produced by Holden and sold in Australasia from 1975 to 1987. It was based on the Japanese Isuzu Gemini, one of the many models based on the GM T platform (RWD), GM T-car platform.
__TOC__
First gene ...
TE series replaced the New Zealand Chevette in 1981 and the Vauxhall marque was discontinued in New Zealand thereafter.[
From 1989 until 1994 the Mark III ]Vauxhall Cavalier
The Vauxhall Cavalier is a large family car that was sold primarily in the United Kingdom by Vauxhall Motors, Vauxhall from 1975 to 1995. It was based on a succession of Opel designs throughout its production life, during which it was built in ...
was sold in New Zealand as the Opel Vectra
The Opel Vectra is a mid-size car (large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in Sedan (automobile), saloon, hatchback and Station wagon, estate (from model year 1997 onwards ...
A but was rebadged as a "Holden" after 1994 and until 1996. The subsequent Vauxhall Vectra
The Opel Vectra is a mid-size car ( large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in saloon, hatchback and estate (from model year 1997 onwards) body styles, the Vectra was al ...
based on the Opel Vectra B, was sold in New Zealand, also badged as "Holden."
The HSV VXR Turbo was a Vauxhall Astra
The Vauxhall Astra is a compact car/small family car (C-segment) that has been sold by Vauxhall Motors, Vauxhall since 1980. Over its eight generations, it has been made at several GM/Opel/Stellantis plants around Europe - however most versio ...
VXR which was imported by Holden Special Vehicles New Zealand in 2008 and again in 2015 (as "Astra VXR.") The Vauxhall models were right-hand-drive versions of the Opel Astra OPC, made in Poland and tuned by Vauxhall in the UK. The only changes made by HSV for both generations was to replace the "Vauxhall" badges with "Holden" badges.
Holden Australia again used the VXR designation for the 2018–2019, sportier V6 ZB Commodore liftback to replace the SS nameplate used on previous higher-performance Commodore models. The liftback was also sold in New Zealand.
In 2017, Holden released a station wagon to complement the Opel-based BK Astra hatchback. It is a badge-engineered Vauxhall Astra sportwagon built and sold in the United Kingdom and was sold in Australia and New Zealand as the Astra Sportwagon.
File:Vauxhall 1931 Cadet VX 4dr R.JPG, 1931 Vauxhall Cadet. 1931 was the first year of Vauxhall assembly in New Zealand
File:1948 Vauxhall 14 Model J (25055407856).jpg, 1948 Vauxhall 14 Model J (New Zealand)
File:1951 Vauxhall Velox (24147861269).jpg, 1951 Vauxhall Velox (New Zealand)
File:1957 Vauxhall Velox (6285298760).jpg, 1957 Vauxhall Velox (New Zealand)
File:1961 Vauxhall Velox PA (9142738620).jpg, 1961 Vauxhall Velox PA (New Zealand)
File:1963 Vauxhall Victor (FB) (10221731993).jpg, 1963 Vauxhall Victor (New Zealand)
File:1965 Vauxhall Cresta (36528619934).jpg, 1965 Vauxhall Cresta (New Zealand)
File:1966 Vauxhall Viscount PC Saloon (40251521143).jpg, 1966 Vauxhall "Viscount", the top of the line Cresta model, introduced in 1966 (New Zealand)
File:1976 Vauxhall Viva 1300 (16555450257).jpg, 1976 Vauxhall Viva 1300 (New Zealand)
File:1977 Vauxhall Magnum 1300 (35584664694).jpg, 1977 Vauxhall Magnum 1300. Unlike the upmarket UK model, the New Zealand Magnum was just a plain Viva with double headlights
File:1977 Vauxhall Chevette (14204122024).jpg, 1977 Vauxhall Chevette hatchback (New Zealand)
File:1980 Vauxhall Chevette GL Saloon (10066239444).jpg, Last of the Vauxhalls in New Zealand. 1980 Vauxhall Chevette "saloon" (sedan)
Bedford
Bedfords were assembled in New Zealand from 1931, at the same time as the Vauxhalls were introduced. During the 1940s General Motors New Zealand built what would become the standard bus for the New Zealand Railways Road Services
The New Zealand Railways Road Services (NZRRS) was a branch of the New Zealand Railways Department and later the New Zealand Railways Corporation. It operated long-distance, tourist and suburban bus services and freight truck driver, trucking an ...
, using the Bedford truck chassis with bodies built by New Zealand Motor Bodies.[Company Affairs]
''Auckland Star
The ''Auckland Star'' was an evening daily newspaper published in Auckland, New Zealand, from 24 March 1870 to 16 August 1991. Survived by its Sunday edition, the ''Sunday Star'', part of its name endures in ''The Sunday Star-Times'', created i ...
'' 5 June 1926 page 11[New Zealand Motor Bodies plant, Keith Street]
Manawatu Heritage When the Bedford SB was released in Britain in 1950, NZRRS continued to use the SB with the coach bodies built by NZMB right up until 1980. NZRRS had the largest fleet of SB buses in the world with 1,280 SB buses built between 1954 and 1981.
After World War II, Bedford trucks became very popular in New Zealand and were used as trucks, tow trucks, buses, fire engines, and ambulances during the 1950s, 1960s, and 1970s. The Bedford TK was assembled at Petone throughout the 1960s and into the 1970s. Over 500,000 of the TK were produced. It was succeeded by the Bedford TM series, followed by a "Bedford-by-Isuzu" model assembled from knock-down kits from Japan. These Bedford badged Isuzu trucks were marketed in an attempt to boost sales of Isuzu trucks by associating the brand with the trusted Bedford marque.
Bedford vans were assembled in New Zealand throughout the 1960s and 1970s with the last CF series assembled in 1984 upon the closure of the Petone assembly plant. Its original four-cylinder 1.8L engine was eventually replaced in New Zealand and Australia with Holden's
202 cubic-inch straight-six in the 1980s.
File:1931 Bedford WLG (34040903276).jpg, 1931 Bedford WLG truck. The first Bedford model to be assembled in New Zealand
File:1946 Bedford OWB-58 Bus (30663155852).jpg, 1946 Bedford bus. "Invercargill City Transport" (New Zealand)
File:1948 Bedford MSD (LSU 544) dropside, 2012 HCVS Tyne-Tees Run.jpg, 1948 Bedford MSD truck with drop-sides (New Zealand)
File:1952 Bedford MLC (11510659526).jpg, 1952 Bedford MLC truck (New Zealand)
File:1965 Bedford J6 (28996338080).jpg, 1965 Bedford J6 pickup truck (New Zealand)
File:Bedford Fire and Rescue Truck East Coast Museum of Transport - Gisborne.jpg, Bedford fire truck at East Coast Museum of Transport, Gisborne (New Zealand)
File:1972 Bedford CF Campervan (7050126069).jpg, 1972 Bedford CF campervan (New Zealand)
File:1976 Bedford J1 (13897471666).jpg, 1976 Bedord J1 truck. Over 500,000 Bedford trucks were built on the TK platform in New Zealand
File:1979 Bedford CF 'Mr Whippy' Ice Cream Van (7899194260).jpg, 1979 Bedford CF ice-cream truck (New Zealand)
File:1979 Bedford TK (11380513395).jpg, Bedford TK tow truck (New Zealand)
File:Bedford Ambulance - Flickr - 111 Emergency (1).jpg, Bedford ambulance, built on the CF platform
File:1981 Bedford TM (27673030990).jpg, 1981 Bedford TM truck (New Zealand)
Holden
Holden
Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
s were fully imported from Australia until 1957. The first Holden assembled in New Zealand was an FE sedan which came off the line on 31 January 1957. During the 1960s the Holden range expanded to include the Holden Special
The Holden Special is a mid-size car that was manufactured by Holden for Australasia. Introduced as the top-level trim in the new Holden FJ range of 1953, the Special was complemented by the entry-level Holden Standard and the mid-range Holden B ...
, Belmont, Kingswood, and Premier followed by Holden's mid-sized cars: the Vauxhall Viva-derived Torana
A ''torana'' (; '' awr-uh-nuh') is a free-standing ornamental or arched gateway for ceremonial purposes in Hindu architecture, Hindu, Buddhist and Jain architecture of the Indian subcontinent. Toranas can also be widely seen in Southeast Asi ...
and Sunbird
Sunbirds and spiderhunters make up the family Nectariniidae of passerine birds. They are small, slender passerines from the Old World, usually with downward-curved bills. Many are brightly coloured, often with iridescent feathers, particularly i ...
, into the 1970s. The Holden Monaro
The Holden Monaro ( ) is a car that was manufactured by General Motors' Australian division Holden. It has a front-engine, rear-wheel-drive layout and was produced with a two-door coupé body from 1968 to 1976 and again from 2001 to 2006 and wit ...
was always fully imported.
Holden Australia's new Holden HQ
The Holden HQ series is a range of automobiles that was produced by Holden in Australia from 1971 to 1974. The HQ was released on 15 July 1971, replacing the Holden HG series. It was the first ground-up redesign of the Holden line since its orig ...
series was released in 1971 and all models were assembled in New Zealand from knock-down kits at GMNZ's Trentham plant using some local content. Subsequent HJ, HX, HZ, and WB models continued to be assembled locally with the exception of the Monaro which was imported, as with previous models. During the 1970s Belmonts and Kingswoods became the main Police car
A police car is an emergency vehicle used by police for Police transport, transportation during Patrol, patrols and responses to Call for service, calls for service. Police cars are used by police officer, police officers to patrol a Beat (po ...
s for both the New Zealand Ministry of Transport
The Ministry of Transport () is the public service department of New Zealand charged with advising the New Zealand Government on transport policy. The Ministry works closely with other government transport partners, including the New Zealand Tra ...
and New Zealand Police.
GMNZ assembled the long-wheelbase, Statesman
A statesman or stateswoman is a politician or a leader in an organization who has had a long and respected career at the national or international level, or in a given field.
Statesman or statesmen may also refer to:
Newspapers United States
...
HJ, HX, HZ, and WB models until 1984. A variant of the HQ, built in Australia, was marketed in New Zealand as the "Chevrolet 350" from 1971 to 1974. This was in reality an Australian Statesman with the bigger American Chevrolet 350-cubic-inch V8 and badged as a "Chevrolet." While Statesman was its own marque in Australia, in New Zealand it was the model name, marketed as "Holden Statesman."
1979 saw the Opel Rekord
The Opel Rekord is a large family car which was built in eight generations by the German car manufacturer Opel. Between 1953 and 1986, approximately ten million were sold.
The Series D and E Rekords also spawned derivative versions manufactur ...
-derived Holden Commodore
The Holden Commodore is a series of automobiles that were sold by now-defunct Australian manufacturer Holden from 1978 until 2020. They were manufactured from 1978 to 2017 in Australia and from 1979 to 1990 in New Zealand, with production of ...
arrive in New Zealand.
As 1983 began, GM New Zealand began fielding something close to a full range: the Isuzu-based Holden Gemini
The Holden Gemini is a compact car that was produced by Holden and sold in Australasia from 1975 to 1987. It was based on the Japanese Isuzu Gemini, one of the many models based on the GM T platform (RWD), GM T-car platform.
__TOC__
First gene ...
as the entry-level car, the Australian-built Holden Camira as the mid-sized one, and the New Zealand-built, Australian Commodore in the large sector. All ranges had sedan and wagon variants (the Gemini also had a van version), and each lineup included sporting and luxury versions. However, the Australian GM J Car-based JB Camira fared so badly in New Zealand due to quality problems that local GM bosses decided to replace it with the GM J car-based Isuzu Aska
The Isuzu Aska was a nameplate used by Isuzu of Japan to denote its mid-size sedans from 1983 to 2002. Originally the Aska was a version of General Motors' J-car produced by Isuzu, but after Isuzu pulled out of manufacturing passenger cars the ...
(or "JJ") from Japan instead of the facelifted and upgraded Australian-built JD Camira. Still badged as a "Holden", this was known as the JJ Camira, and proved to be much better than its Australian predecessor. The Isuzu-based model survived until the Australian-built JE Camira was released in 1987. A far better car than its predecessors, the JE Camira arrived in New Zealand in 1987.
Australian Commodore models were also locally built (and later imported) with New Zealand-only engine and transmission variants and trim levels, marketed in New Zealand as the Holden Commodore Royale:
* The New Zealand-built Holden Commodore (VH) Royale (1981–1984) was built with the Holden straight-six 1.9-litre '' Starfire'' inline-four engine with either a five-speed manual transmission or three-speed automatic transmission.
* The New Zealand-built Holden Commodore (VK) Royale (1984–1987) was based on the Australian VK Calais and featured the Holden 1.9-litre engine as fitted to the previous VH Royale, or the optional 3.3-litre ''Black
Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
'' straight-six. Unique alloy wheels were also fitted along with several other minor detail changes.
* The New Zealand-built Holden Commodore (VL) Royale (1987–1989) sold alongside the more upmarket VL Calais, but did not share its unique semi-concealed headlamps and rear disc brakes. Engine-wise, the 2.0-litre Nissan ''RB20'' straight-six engine was fitted, with the 3.0-litre Nissan '' RB30E'' six-cylinder made optional. Both engines were coupled with a four-speed automatic.
* The Holden Commodore (VN) Royale (1992) was built in Australia exclusively for the New Zealand market. Like the VL, the VN Royale sold alongside the more upmarket VN Calais, but was fitted with the 2.0-litre Opel ''C20NE
The Family II is a straight-4 piston engine that was originally developed by Opel in the 1970s, debuting in 1981. Available in a wide range of cubic capacities ranging from 1598 to 2405 cc, it simultaneously replaced the Opel CIH and Vaux ...
'' four-cylinder engine with a four-speed automatic transmission.
* The Holden Commodore (VS II) Royale (1998) was built in Australia and sold exclusively in New Zealand. While in similar specification to the VS Calais also sold in New Zealand, this model featured the front-end of the Holden Caprice (VS), the alloy wheels from the Holden Berlina (VS) and Opel '' X25XE'' 2.5-litre V6 engine.
* The Holden Commodore (VT) Royale (1998–2000) was the New Zealand version of the Holden Berlina (VT) sedan, built in Australia and sold exclusively in New Zealand.
* The Holden Commodore (VX) Royale (2000–2002) was the New Zealand version of the Holden Berlina (VX) sedan, built in Australia and sold exclusively in New Zealand.
On 21 November 1990, a 3.8-litre Commodore V6 was the last vehicle to be assembled by GM in New Zealand, before the plant was closed in June 1991.[Survivor from the Australian Outback](_blank)
''New Zealand Herald
''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand.
It has the largest newspaper circulation in New Zealand ...
'', 31 August 2001 After local assembly ended, all subsequent models of the Holden Commodore sedan, wagon, and ute continued to be imported from Australia until production end in 2017. During this time New Zealand also received the Caprice and Statesman models which were reintroduced by Holden Australia in 1990 under the Holden marque. Production of the Statesman ended in 2010, however, the Caprice remained until production end in 2017.
After importing the Korean-built Chevrolet Cruze
The Chevrolet Cruze is a compact car produced by General Motors from 2008 through 2023. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, ...
until 2009, Holden in Australia announced a locally produced version of the model which would be made in Australia. Marketed as the "Series II" Holden Cruze, or "JH" series, the Australianised Cruze was built at Holden's Elizabeth assembly plant in South Australia and went on sale in Australia and New Zealand in March 2011. The Australian-built Cruze diverted from the global model in appearance and in features, receiving a facelift and additional mechanical and feature updates in 2013. Holden ceased production of the model in 2016, replacing it with the fifth-generation Opel Astra hatch variant and 2016 second-generation Cruze sedan in February 2017, sold together in both Australia and New Zealand under the Astra nameplate.
File:1958 Holden Special (32703221614).jpg, 1958 FE Holden Special sedan, the first Holden model to be assembled by GM New Zealand
File:1961 Holden (13396000054).jpg, 1961 EK Holden Special (New Zealand)
File:1963 Holden Premier (EJ) (33274929206).jpg, 1963 EJ Holden sedan (New Zealand)
File:1966 Holden Special (HR) (35402700500).jpg, 1966 HR Holden Special station wagon (New Zealand)
File:1968 Holden Premier (16041245335).jpg, 1968 Holden Premier (New Zealand)
File:1971 Holden Torana GTR (21851849164).jpg, Vauxhall Viva-based 1971 Holden Torana (New Zealand)
File:1972 Chevrolet 350 V8 Saloon (13598337684).jpg, Chevrolet 350 sedan (New Zealand)
File:Statesman De Ville HQ (13598265473).jpg, Statesman de Ville (HQ) (New Zealand)
File:1973 Holden Monaro (HQ) (11415742774).jpg, 1973 HQ Holden Monaro. The Monaro was not built in NZ but was fully imported from Australia
File:1978 Holden Kingswood SL (HZ) (19103140419).jpg, 1978 Holden Kingswood MOT Police car (New Zealand)
File:1981-1984 Holden VH Commodore Royale sedan (New Zealand Police) 01.jpg, 1981-1984 New Zealand-only Holden Commodore Royale (New Zealand Police)
File:1988 Holden Camira SL-X Saloon (14743985703).jpg, 1988 JE Holden Camira SL-X. The previous Camira model in New Zealand was a rebadged Isuzu JJ
File:2006-2008 Holden VE Commodore SV6 sedan (New Zealand Police) 01.jpg, 2006-2008 Holden VE Commodore SV6 sedan (New Zealand Police)
File:2013 Holden Cruze (JH II MY13) CDX station wagon (8731335750).jpg, 2013 "Series II" JH Holden Cruze station wagon (New Zealand)
Opel
During the 1980s Holden's future became uncertain. In around 1985, there were strong rumours, and a GM report, that indicated that Holden Australia would cease to exist in its current form and that its models would be exclusively designed offshore. Certainly what was happening in Australia did not instil confidence: rebadged Suzukis, Nissans and Isuzus were occupying the bottom end of the range, while the Commodore was about to shift to a Japanese-designed 3-litre engine. To avoid getting caught up in Holden Australia's woes, General Motors New Zealand pondered the reintroduction of other GM brands for its own market. As a result, GMNZ turned to Europe and to Opel
Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
. With this, Opel made a small reintroduction into New Zealand with a limited selection of highly priced European models: the Opel Kadett GSi, Ascona GT, Senator
A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
, Manta
Manta or mantas may refer to:
* Manta ray, large fish belonging to the genus ''Mobula''
Arts and entertainment App & Website
* Manta (platform), a Korean digital comics provider
Fictional entities
* Manta (comics), a character in American Marve ...
, and Monza
Monza (, ; ; , locally ; ) is a city and ''comune'' (municipality) on the Lambro, River Lambro, a tributary of the Po (river), River Po, in the Lombardy region of Italy, about north-northeast of Milan. It is the capital of the province of Mo ...
. At the same time Holden in Australia was developing the fourth-generation VK Commodore which was a hybrid of the Opel Senator and Opel Rekord Series E
The Opel Rekord Series E is a large family car that replaced the Opel Rekord Series D, Rekord D on Opel's Rüsselsheim production lines in August 1977, following the end of the summer vacation plant shut-down. It shared its wheelbase and inherited ...
.
From 1989 until 1994 the Opel Vectra
The Opel Vectra is a mid-size car (large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in Sedan (automobile), saloon, hatchback and Station wagon, estate (from model year 1997 onwards ...
A was sold in New Zealand as Opel but was rebadged as a Holden after 1994 and until 1996 when the model was replaced by the Vectra B, also badged as Holden. These were in fact British Mark III Vauxhall Cavalier
The Vauxhall Cavalier is a large family car that was sold primarily in the United Kingdom by Vauxhall Motors, Vauxhall from 1975 to 1995. It was based on a succession of Opel designs throughout its production life, during which it was built in ...
s with the Vauxhall badges replaced initially with Opel and then Holden badges.
Holden Australia produced the Vectra B from 1998-1999 at their plant in Elizabeth, South Australia
Elizabeth is an outer northern suburb of the Adelaide metropolitan area, South Australia, 24 km north of the Adelaide city centre. It is located in the City of Playford. At the 2021 census, Elizabeth had a population of 40,343.
Establi ...
for export to other RHD markets as well as domestically. Exports included to New Zealand. The Vectra B was produced internationally until 2002.
The Opel Astra F was introduced in New Zealand in 1995, also branded as a "Holden" even though identical Opel-badged models imported second hand from Japan were already being sold locally. (These Opel models were not released in Australia, as Holden in Australia was still selling rebadged versions of the Toyota Camry
The Toyota Camry (; Japanese: トヨタ・カムリ ''Toyota Kamuri'') is an automobile sold internationally by the Japanese auto manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Cam ...
and Corolla as the Holden Apollo and Nova
A nova ( novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", Latin for "new") that slowly fades over weeks or months. All observed novae involve white ...
as a result of model-sharing under the Australian government's Button car plan. Australia received the Astra F in 1996, a year after New Zealand. This was the third generation "Astra" for Australia, the first two generations being rebadged Nissan Pulsar
The is a line of automobiles produced by the Japanese automaker Nissan from 1978 until 2000, when it was replaced by the Nissan Sylphy#N16, Nissan Bluebird Sylphy in the Japanese market.
Between 2000 and 2005, the name "Pulsar" has been used in ...
s during the 1980s.)
Early models of the Astra and Vectra in New Zealand differed from those eventually sold in Australia, in that they retained the distinctive 'V' grille used by Vauxhall in the UK. Later on this was changed to bring the New Zealand model range in line with Australia.
From the late 1990s and throughout the 2000s, Holden New Zealand mirrored Holden Australia in selling badge-engineered Opel models as "Holden" including the 1989–1996 Holden Calibra ( Opel Calibra), 1994–2000 Holden Barina (Opel Corsa
The Opel Corsa is a supermini car manufactured and marketed by Opel since 1982 — as well as other brands, namely Vauxhall Motors, Vauxhall, Chevrolet, and Holden.
At its height of popularity, the Corsa became the best-selling car in the ...
B), and 1995–2009 Holden Astra (Opel Astra
The Opel Astra is a compact car/ small family car ( C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kade ...
). The Opel Vectra C was sold unchanged between 2003-2007 even though the European model received a major facelift in September 2005. This was due to Opel stockpiling Vectras from 2005 for the Australasian markets resulting in an excess of exports that lasted through to 2007.
Holden in Australia launched the XC series Opel Combo
The Opel Combo is a panel van and leisure activity vehicle from the German automaker Opel. The Combo first appeared in 1993, a second generation model was introduced in 2001, and the third was manufactured from December 2011 to December 2017, bas ...
van in September 2002, badged as "Holden." Although European production ended in the end of 2011, Holden in Australia and New Zealand stockpiled sufficient Combo inventory to last until 2013, with the final 2011 build vehicles complianced in the beginning of 2012. The last Combo sold in New Zealand was in 2013 with no replacement.
The Australasian market received the European Opel Antara
The Opel Antara is a compact crossover SUV which was marketed by Opel from 2006 to 2015. Based on the GM Theta platform, Theta platform, the Antara closely shared its automobile platform, underpinnings and powertrains with the Chevrolet Captiva. ...
as part of the Holden Captiva range of vehicles from 2006 until October 2015. When introduced in November 2006 after being announced the previous September, the Antara-based Holden was known as the "Captiva MaXX", selling alongside the cheaper GM Korea-sourced Chevrolet Captiva
The Chevrolet Captiva is a compact crossover SUV marketed by General Motors. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Released in 2006, it was sold i ...
based Holden models.
Vauxhall's sporty all-wheel-drive Insignia VXR, itself a rebadged Opel Insignia
The Opel Insignia is a large family car (D-segment in Europe) developed and produced by the German car manufacturer Opel from 2008 to 2022. Taking its name from a 2003 concept car, the model line serves as the flagship model, slotted above the ...
OPC (Opel Performance Center) was marketed in Australia and New Zealand in 2015 as the Holden Insignia VXR. The Opel model, introduced in Europe in 2009, had always been powered by an Australian-built 2.8-litre V6 engine which was again used in the British Vauxhalls and Australian Holdens. Holden New Zealand's managing director at the time, Kristian Aquilina, said "This German designed and engineered AWD vehicle is loaded with technology you would expect only from premium European brands. It signals an exciting future direction for Holden product." The vehicle introduced three new technologies to Holden showrooms: adaptive cruise control, lane change alert, and auto emergency braking.
After Holden vehicle manufacturing ended in Australia at the end of 2017, Holden Australia chose the second generation Opel Insignia to become the new ZB Commodore, a decision that would be extremely controversial in its homeland, but not so in New Zealand. The backlash from the Australian public resulted in dismal sales of the ZB in Australia, whereas the ZB sold well in New Zealand and was the top-selling passenger car in March 2018, according to data supplied by the New Zealand Motor Industry Association (MIA).
Opel and Vauxhall were purchased by PSA Group
Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French Multinational corporation, multinational Automotive industry, automotive manufacturing company which produced automobiles and motorcycles unde ...
in March 2017. Shortly thereafter PSA announced that all GM-based Opel and Vauxhall products would eventually be retired in favour of new models developed on its platforms. News of this decision was another cause of damage to consumer confidence in Australia because of the possibility of the ZB Commodore becoming an "instant orphan." On 17 October 2018, Holden in Australia halted production on the ZB Commodore due to slow sales and unsold inventory at its dealerships. The ZB Commodore continued to be sold in New Zealand during 2019 (from leftover stock.) Holden finally announced in December 2019 that the ZB Commodore would be discontinued, and then in February 2020 General Motors made their announcement that they were pulling out of the right-hand-drive market fully and ending the Holden marque.
File:1986 Opel Kadett GSi (6445636245).jpg, 1986 Opel Kadett GSi (New Zealand)
File:1987 Opel Manta GSi (13163284175).jpg, 1987 Opel Manta GSi. Briefly sold in New Zealand during the 1980s
File:1990 Opel Vectra GL (35337944410).jpg, 1990 Opel Vectra (New Zealand)
File:Holden Combo (SB) van.JPG, 1997 Holden Combo van (New Zealand)
File:2002 Holden Barina (XC) Equipe 3-door hatchback (5799870280).jpg, 2002 XC Holden Barina 3-door hatchback (Opel Corsa C)
Daewoo/GM Korea
Research showed that the Pontiac name had a good reputation in New Zealand, so rather than follow the Australian route of badge engineering
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...
Nissans and Toyotas as "Holden" under Australia's ultimately failed Button car plan, in 1988 GM New Zealand brought in the Opel Kadett-based Daewoo LeMans
The Daewoo LeMans is a compact car, first manufactured by Daewoo Motors, Daewoo in South Korea between 1986 and 1994, and between 1994 and 1997 as Daewoo Cielo — a car mechanically identical to the LeMans, differentiated only by its modified s ...
from Daewoo
Daewoo ( ; ; ; ; literally "great universe" and a portmanteau of "''dae''" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerate) and aut ...
of South Korea, attempting to fill both the compact and mid-sized sectors until the arrival of the Opel Vectra
The Opel Vectra is a mid-size car (large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in Sedan (automobile), saloon, hatchback and Station wagon, estate (from model year 1997 onwards ...
. As with the United States and Canada, it was badged as the Pontiac LeMans
The Pontiac LeMans is a model name applied to automobiles marketed by Pontiac. The name came from the French city of Le Mans, the site of the 24 Hours of Le Mans, the world's oldest active sports car endurance race that began in 1923. Origi ...
in New Zealand. It was marketed on the appeal of the Pontiac name being "American" despite the car's origins and place of manufacture. In its final year of production the model was also sold in Australia as the Daewoo 1.5i.
Following the bankruptcy of Daewoo and subsequent purchase of the company by General Motors at the end of 2002, both Holden Australia and Holden New Zealand each began selling Daewoo cars beginning in 2003, specifically the Daewoo Kalos and the Daewoo Lacetti
The Daewoo Lacetti is a compact car manufactured and marketed globally by GM Korea since 2002. The first-generation Lacetti was available as a four-door sedan and five-door station wagon, styled by Pininfarina—and five-door hatchback styled b ...
, but sales were poor in both countries prompting Holden Australia to announce on 1 July 2004 they were stopping sales of Daewoo there with New Zealand following suit. Holden New Zealand's public affairs manager at the time, Aalbert van Ham, said it had been difficult to establish the brand in New Zealand and that the brand "had a chequered history." Daewoo ceased as a brand in New Zealand on 31 December 2004.
In January 2005, General Motors introduced the Chevrolet brand to Europe and the whole Daewoo range was simply re-badged as "Chevrolet." General Motors' official tagline was that: "Daewoo has grown up enough to become Chevrolet." The only markets where Daewoo products were not badged as Chevrolet thereafter were Australia and New Zealand.
Despite the recent negative reputation, Holden New Zealand, following Holden Australia's lead, immediately imported a full range of new Daewoo models from 2005, all wearing "Holden" badging, including:
* 2005–2011 Holden Barina (Daewoo Kalos),
* 2007–2011 Holden Epica (Daewoo Tosca
The Daewoo Tosca is a mid-size car designed by Daewoo Motors, Daewoo in South Korea and marketed by Chevrolet as the Chevrolet Epica and Chevrolet Tosca, while Holden marketed it as the Holden Epica. Codenamed ''V250'', it replaces the Daewoo Ma ...
),
* 2005–2008 Holden Viva (Daewoo Lacetti),
* 2008–2011 Holden Cruze (Daewoo Lacetti),
* 2006–2018 Holden Captiva (Daewoo Winstorm
The Chevrolet Captiva is a compact crossover SUV marketed by General Motors. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Released in 2006, it was sold in ...
.)
In 2011 General Motors renamed Daewoo as GM Korea
GM Korea Company () is the South Korean subsidiary of American multinational corporation General Motors and the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors vehicle brand, which was sp ...
. All GM Korea vehicles continued to be marketed internationally as "Chevrolet" with the sole exceptions continuing to be Australia and New Zealand.
The Korean-built Chevrolet Trax
The Chevrolet Trax is a compact crossover SUV manufactured by General Motors and marketed under the Chevrolet brand since 2013, currently in its second generation.
The first generation model was released globally in 2013 as the smallest, en ...
was sold globally from 2012. It was first sold in Canada, Mexico, Germany, South Korea, Lebanon, United Arab Emirates, and Europe. It was sold in New Zealand and Australia from 2013; in China, Indonesia and Philippines from 2014; and eventually the United States from 2015. A 2017 facelift saw the Trax take styling cues from the Korean-built Malibu and Volt
The volt (symbol: V) is the unit of electric potential, Voltage#Galvani potential vs. electrochemical potential, electric potential difference (voltage), and electromotive force in the International System of Units, International System of Uni ...
. The Trax was sold in Holden's final year in New Zealand as the Holden Trax LTZ.
The GM Korea-built, 8th generation Chevrolet Malibu
The Chevrolet Malibu is a mid-size car that was manufactured and marketed by Chevrolet from 1964 to 1983 and from 1997 to 2025. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-w ...
was sold in New Zealand as the Holden Malibu from 2013 to 2014, replacing the Korean-built Epica, and positioned between the Australian-built Series II Cruze and Commodore range. The Malibu served mainly as a fleet vehicle in New Zealand.
Although dropped in Australia in 2018, New Zealand still continued to sell the Korean-built Spark until the demise of the Holden marque in 2020.
File:1989 Pontiac LeMans GLE Saloon (New Zealand).jpg, 1989 Pontiac LeMans GLE Sedan (New Zealand)
File:1990 Pontiac Le Mans 1.5 GSE Hatchback (6828416513).jpg, 1990 Pontiac LeMans GSE hatchback (New Zealand)
File:2006 Holden Barina (TK MY07) 5-door hatchback (2007-08-31).jpg, 2006 Holden Barina, a rebadged Daewoo Kalos (New Zealand)
File:2013 Holden Malibu (EM MY13) CD sedan (9493911294).jpg, 2013 Korean-built "Holden" Malibu, otherwise marketed internationally as a "Chevrolet"
File:New Zealand Police-57.jpg, 2012 Korean-built Holden Captiva (New Zealand Police)
Suzuki
1985 saw the introduction of the first-generation Holden Barina
The Holden Barina is a subcompact automobile sold between 1985 and 2018 by Holden in Oceania. Each of the six generations have been badge-engineered versions of various General Motors vehicles, namely Suzuki Cultus, Opel Corsa, and Daewoo Kalos ...
, actually a rebadged Suzuki Cultus
The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2016. The nameplate is currently used as a rebadged Suzuki Celerio#second, second-generation Suzuki Celerio in Pakistan since 2017. It was first pres ...
/Swift. The model was assembled at the Trentham plant under contract for Suzuki New Zealand Limited until 1988.
The first-generation YG Holden Cruze
The Chevrolet Cruze is a compact car produced by General Motors from 2008 through 2023. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, ...
introduced in 2002 was based on the second-generation Suzuki Ignis
The is an automobile nameplate that was first produced by Suzuki in 2000 as a subcompact car, replacing the Suzuki Cultus, and subsequently as a crossover-styled city car from 2016.
The Cultus retailed under various names globally, notably as ...
which was sold in Japan and other markets as the Chevrolet Cruze. The model was actually the work of Holden Australia under a joint venture between GM and Suzuki. While designed in Australia, it was manufactured at Suzuki's plant in Kosai, Shizuoka. It was essentially the body shell of the Ignis with a 1.5-litre, four-cylinder engine and either a five-speed manual or a four-speed automatic. The model was sold in Australia and New Zealand until 2006. However, due to the high number of grey imports in New Zealand from Japan, the Chevrolet version is quite commonly seen on New Zealand roads including the Japan-only model which continued to be built until 2008. The next generation Cruze was a rebadged Daewoo Lacetti which sold from 2008 to 2011.
GM
During the late 1980s, and with the uncertainty of Holden's future in Australia, General Motors New Zealand attempted to use other GM makes that produced right-hand-drive vehicles and have GM as the main brand for New Zealand. GMNZ brought in products by Opel, Isuzu, Daewoo, and Suzuki in addition to Holden in anticipation of Holden's demise. Commercial vehicle
A commercial vehicle is any type of motor vehicle used for transporting goods or paying passengers. Depending on laws and designations, a commercial vehicle can be any broad type of motor vehicle used commercially or for business purposes.
Classi ...
s were branded as Isuzu
, commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
.
General Motors New Zealand used the GM name in advertising, for example, the Holden Commodore was marketed as the "GM Holden Commodore", with the GM name and logo being used at the end of TV commercial instead of that of Holden. However, the marketing strategy created little brand loyalty and consumers did not accept GM as a brand, probably due to the multiple brands on offer.
Isuzu
Prior to GM's partnership with Isuzu
, commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
in 1971, the Isuzu brand had been well-established in New Zealand through the assembly operations of Campbell Motor Industries in Thames who had assembled the Isuzu Bellett
The Isuzu Bellett is a subcompact car produced by the Japanese manufacturer Isuzu between 1963 and 1973. Designed by Isuzu, the Bellett replaced the Isuzu Hillman Minx, manufactured by Isuzu under license with the Rootes Group.
The car was avai ...
since the 1960s. General Motors gained a 34% stake in Isuzu in 1971 and engaged in joint-ventures with them across all GM networks for the next four decades.
A full range of Isuzu trucks and light commercial vehicles were available in New Zealand during Isuzu's partnership with General Motors. Select car models developed during the partnership were also sold in New Zealand in the same time period.
In 1977 the GM-Isuzu developed Isuzu Gemini
The Isuzu Gemini is a subcompact car produced by the Japanese automaker Isuzu from 1974 until 2000. The same basic product was built and/or sold under several other names, sometimes by other General Motors brands, in various markets around the wor ...
was introduced in New Zealand and marketed as "Isuzu." The Gemini had been in production in neighbouring Australia since 1975 and had otherwise been marketed there as Holden from the beginning. The Gemini was assembled in New Zealand until 1984, with latter models eventually rebadged as Holden, in line with Australia.
The first-generation Isuzu Aska
The Isuzu Aska was a nameplate used by Isuzu of Japan to denote its mid-size sedans from 1983 to 2002. Originally the Aska was a version of General Motors' J-car produced by Isuzu, but after Isuzu pulled out of manufacturing passenger cars the ...
, sold internationally as the Isuzu JJ, was selected by GM New Zealand in 1984 to replace the Australian-built JB Holden Camira due to its bad reputation, and was sold from 1984 to 1987 as the JJ Camira. Australia continued to further improve its own model, releasing the JD Camira in the same time period. The Isuzu JJ was replaced by the new JE Australian Camira in 1987.
The first-generation (1981–1991) and second-generation (1991–2002) Isuzu Trooper
The Isuzu Trooper is a compact SUV that was produced by Isuzu between September 1981 and September 2002. In the domestic Japanese market it was sold as the Isuzu Bighorn, the car was exported internationally mainly as a Trooper but it also rece ...
off-road vehicle was rebadged in New Zealand as the Holden Jackaroo
The Isuzu Trooper is a compact SUV that was produced by Isuzu between September 1981 and September 2002. In the domestic Japanese market it was sold as the Isuzu Bighorn, the car was exported internationally mainly as a Trooper but it also recei ...
, although owing to the widespread availability of the identical Isuzu Bighorn as a used Japanese grey import, the Jackaroo name was used only on brand new models imported by Holden New Zealand. To complicate matters further, Troopers were also sold in New Zealand as Isuzu Trooper.
In April 1986 the first-generation Isuzu Piazza
The Isuzu Piazza is a small, sporty 3-door liftback coupé which was manufactured by Isuzu from 1981 until 1992 in two generations. The Isuzu Piazza was marketed as the Isuzu Impulse in North America and as the Holden Piazza in Australia.
The f ...
was introduced to Australia as the YB Holden Piazza (offered only in Turbo form.)[Bebbington, Terry, and Michel A. Malik. ''45 Years of Holden''. The Australian Publishing and Printing Co. Distributed by Classic Motorbooks. .] The Piazza was one of Holden's biggest flops of the time and was dropped in Australia by 1988. In New Zealand it retained its Isuzu name.
The first generation Isuzu Fargo (1980–1985) was sold in New Zealand and Europe as the Isuzu WFR. In neighbouring Australia it was sold as the Holden Shuttle.
For a short period between early 1998 and late 1999, the Isuzu MU
The Isuzu MU is a mid-size SUV which was produced by Japan-based manufacturer Isuzu from 1989 to 2005.
The three-door MU was introduced in 1989, followed in 1990 by the five-door version called Isuzu MU Wizard. Production of these first gener ...
was sold new in New Zealand as the Isuzu Wizard. In Australia it was sold as the Holden Frontera.
From January 1981 until 2002 the Isuzu Faster
The Isuzu Faster is a pickup truck that was manufactured and marketed by Isuzu between 1972 and 2002 over three generations. It was sold under myriad nameplates, most commonly they were marketed under their respective model codes: Isuzu KB for t ...
was built and sold in New Zealand as the Holden Rodeo
The Holden Rodeo is a utility vehicle (pickup truck) that was sold in Australasia (Australia and New Zealand) by Holden. Introduced in 1980, the Rodeo was built by Isuzu over three generations.
History
Prior to the launch of the Holden Rodeo, H ...
. While the Trentham plant existed, New Zealand models were made with specifications that differed to Australian models. When the replacement Isuzu D-Max
The Isuzu D-Max is a pickup truck manufactured since 2002 by Isuzu. A successor of the Isuzu Faster/KB, the first and second-generation model shares its platform with the Chevrolet Colorado. The third-generation model shares its platform wi ...
was launched in 2002, both countries marketed it as the third-generation Holden Rodeo
The Holden Rodeo is a utility vehicle (pickup truck) that was sold in Australasia (Australia and New Zealand) by Holden. Introduced in 1980, the Rodeo was built by Isuzu over three generations.
History
Prior to the launch of the Holden Rodeo, H ...
from 2003 until 2008 when Isuzu split from GM. A facelifted model, no longer an Isuzu product and in its second generation, was after that sold as the Holden Colorado in both New Zealand and Australia, built at the GM plant in Thailand.
In 2010 Isuzu Utes New Zealand Limited was formed to sell passenger vehicles under the Isuzu brand.
The Isuzu-derived Colorado went on sale in June 2012 in both Australia and New Zealand, replacing the Isuzu-derived Holden Rodeo. The Colorado was sourced from GM's factory in Rayong Thailand. It was badged as a Holden in both countries and was available alongside the similar Isuzu D-Max
The Isuzu D-Max is a pickup truck manufactured since 2002 by Isuzu. A successor of the Isuzu Faster/KB, the first and second-generation model shares its platform with the Chevrolet Colorado. The third-generation model shares its platform wi ...
. (The second-generation Colorado changed to the Brazilian-built Chevrolet S-10 pickup in 2017.)
After the Holden marque was ended by General Motors in 2020 and Holden New Zealand reverted to its pre-1994 name: General Motors New Zealand, Isuzu Utes became one the three business units under the present company and continues to bring in the D-Max pickup and the MU-X SUV
into New Zealand.
File:1978 Isuzu Gemini Coupe (5963731392).jpg, New Zealand-assembled 1978 Isuzu Gemini, eventually badged as "Holden" on latter models
File:1982 Isuzu Forward JCR500S (20839860170).jpg, 1982 Isuzu Forward
The (also known as the Isuzu F-Series) is a line of medium-to-heavy-duty commercial vehicles manufactured by Isuzu since 1970, following the earlier TY model which occupied the same slot in the market. All F-series trucks are cab over designs a ...
(New Zealand)
File:1985 Holden Rodeo (KB21) 2-door utility (8104765894).jpg, 1985 Isuzu Faster/Holden Rodeo (New Zealand)
File:1985 Holden Camira 2.0L Saloon (7151739709).jpg, 1985 JJ Holden Camira. In reality, a rebadged second-generation Isuzu JJ (New Zealand)
File:1985 Isuzu Piazza XL (9244571327).jpg, New Zealand 1985 Isuzu Piazza, sold in Australia as "Holden" Piazza
File:1989 Isuzu WFR (37156148791).jpg, 1989 New Zealand-new Isuzu WFR van. In Australia these were sold as the "Holden Shuttle"
File:1996 Isuzu F Series FVZ 1400 (33681753994).jpg, 1996 Isuzu F Series FVZ 1400 (New Zealand)
File:Featherston Police - Flickr - 111 Emergency.jpg, 2002 Holden Rodeo (Isuzu Faster) Police vehicle
Name changes
In 1994 General Motors New Zealand changed its name to Holden New Zealand. This change was reversed in 2020, following the wind-down of the Holden brand. As of 2023, GM New Zealand has three business units: one dedicated to the ongoing servicing of the estimated 250,000 Holden vehicles still on the road, Isuzu Utes, and GMSV New Zealand.
Historical differences between Holden Australia and GMNZ/Holden New Zealand
There have been differences between General Motors operations and vehicle models in Australia and New Zealand.
* The first-generation, lower-trim Chevrolet Biscayne was sold in Australia whereas in New Zealand only the higher-spec Chevrolet Bel Air
The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1981 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year, ...
was sold.
* The Pontiac Parisienne and Laurentian were both assembled until 1968 in New Zealand, whereas the Laurentian name tag ceased in Australia after 1963.
* Australia locally built the Vauxhall Cresta until 1965. New Zealand fully imported the Cresta until 1966 after which the Cresta was locally assembled until 1971.
* Holden Australia ceased building Vauxhalls after 1967 after developing the British Vauxhall Viva
The Vauxhall Viva is a small family car that was produced by Vauxhall Motors, Vauxhall in a succession of three versions between 1963 and 1979. These were designated the HA, HB and HC series.
The Viva was introduced a year after Vauxhall's fe ...
into Australia's own Holden Torana
The Holden Torana is a mid-sized car that was manufactured by Holden from 1967 to 1980. The name apparently comes from a word meaning "to fly" in an unconfirmed Aboriginal Australian language. The original HB series Torana was released in 196 ...
. The British Vauxhall Viva and Australian Holden Torana were both assembled in New Zealand during the 1970s.
* An Australian-built HQ-series Holden variant with a 350-cubic-inch V8 was sold in New Zealand as the "Chevrolet 350" from 1971 to 1974. In reality it was the Australian Statesman
A statesman or stateswoman is a politician or a leader in an organization who has had a long and respected career at the national or international level, or in a given field.
Statesman or statesmen may also refer to:
Newspapers United States
...
with a larger engine and "Chevrolet" badges.
* New Zealand sold the Isuzu Gemini
The Isuzu Gemini is a subcompact car produced by the Japanese automaker Isuzu from 1974 until 2000. The same basic product was built and/or sold under several other names, sometimes by other General Motors brands, in various markets around the wor ...
T-Car during the late 1970s whereas Australia developed their own T-Car model, marketed as the Holden Gemini
The Holden Gemini is a compact car that was produced by Holden and sold in Australasia from 1975 to 1987. It was based on the Japanese Isuzu Gemini, one of the many models based on the GM T platform (RWD), GM T-car platform.
__TOC__
First gene ...
.
* The Vauxhall Chevette
The Vauxhall Chevette is a supermini car that was manufactured by Vauxhall in the United Kingdom from 1975 to 1984. It was Vauxhall's version of the " T-Car" small-car family from Vauxhall's parent General Motors (GM), and based primarily on t ...
was available in New Zealand between 1976 and 1981. This model was not available in Australia, where the Holden Gemini was sold. The Holden Gemini replaced the Vauxhall Chevette in New Zealand in 1981.
* Various Opels were sold in New Zealand during the 1980s and early 1990s when Australia was otherwise rebadging Toyota and Nissan vehicles as "Holden".
* The sixth-generation Pontiac LeMans
The Pontiac LeMans is a model name applied to automobiles marketed by Pontiac. The name came from the French city of Le Mans, the site of the 24 Hours of Le Mans, the world's oldest active sports car endurance race that began in 1923. Origi ...
sold in New Zealand, United States, and Canada during the 1980s and 1990s was never sold in Australia until its final year of production and was sold in Australia not as Pontiac, but as the "Daewoo 1.5i"
* The first-generation JJ Isuzu Aska
The Isuzu Aska was a nameplate used by Isuzu of Japan to denote its mid-size sedans from 1983 to 2002. Originally the Aska was a version of General Motors' J-car produced by Isuzu, but after Isuzu pulled out of manufacturing passenger cars the ...
was sold in New Zealand between 1984 and 1987 as the "Holden Camira." This replaced the infamous Australian-built JB Camira whereas the Australian replacement was the locally-built, facelifted and upgraded JD Camira.
* Isuzu passenger vehicles sold by GMNZ in New Zealand were sold as Isuzus whereas the same models were sold as "Holden" in Australia.
* The first two generations of Holden Astra (1984–1989) in Australia were both badge-engineered Nissan Pulsar
The is a line of automobiles produced by the Japanese automaker Nissan from 1978 until 2000, when it was replaced by the Nissan Sylphy#N16, Nissan Bluebird Sylphy in the Japanese market.
Between 2000 and 2005, the name "Pulsar" has been used in ...
s. New Zealand's first Astra was the 1995–1998 Opel Astra F. Australia did not see this model until 1996, a year after New Zealand, and also did not get the station wagon.
* While the wagon version of the Astra H (designated "AH" for Australasia) went on sale in Australia in August 2005, it was not available in New Zealand until June 2008.
* The Tigra
Tigra (Greer Grant Nelson) is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Roy Thomas and artist Wally Wood (Marie Severin was then brought in to help layout the art), with her early adventur ...
was released in Australia but not sold in New Zealand.
* New Zealand had unique variants of Australian Holden Commodore
The Holden Commodore is a series of automobiles that were sold by now-defunct Australian manufacturer Holden from 1978 until 2020. They were manufactured from 1978 to 2017 in Australia and from 1979 to 1990 in New Zealand, with production of ...
s even after New Zealand assembly ceased in 1990. Thereafter New Zealand-only Commodores continued to be built in Australia and exported to New Zealand. The New Zealand-only models were called Commodore Royale in New Zealand.
* Due to the large number of second-hand Japanese imports into New Zealand, such vehicles sold in Australia only as "Holden" can also be seen on New Zealand roads as their international equivalents such as the Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for three different compact car models, in the following markets:
*Daewoo Lacetti
The Daewoo Lacetti is a compact car manufactured and marketed globally by GM Korea sin ...
which was the Holden Viva in both Australia and New Zealand, the Opel/Holden Astra, the 2002–2006 Suzuki Ignis-derived Chevrolet Cruze
The Chevrolet Cruze is a compact car produced by General Motors from 2008 through 2023. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, ...
, the Japanese-market Chevrolet Sonic
The Chevrolet Aveo ( ) is a five-passenger, front-drive subcompact car ( B-segment) marketed by General Motors (GM) since 2002 over two generations. Originally developed by South Korean manufacturer Daewoo Motors and marketed as the Daewoo Kalos ...
(Holden Barina), and the Japanese-market Chevrolet Malibu
The Chevrolet Malibu is a mid-size car that was manufactured and marketed by Chevrolet from 1964 to 1983 and from 1997 to 2025. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-w ...
sold as the Holden Malibu in Australia.
* The Mexican-built Equinox was stopped in Australia in 2018 but continued to be sold in New Zealand until 2020.
Final lineup
By 2019, the range of vehicles sold in Australia and New Zealand had been largely unified, with only the Spark and Equinox still sold in New Zealand after being discontinued in Australia. The last models offered by Holden New Zealand before its sell-out of last remaining stock in 2020 were:
*Acadia
Acadia (; ) was a colony of New France in northeastern North America which included parts of what are now the The Maritimes, Maritime provinces, the Gaspé Peninsula and Maine to the Kennebec River. The population of Acadia included the various ...
* Astra Hatch
* Astra Sportwagon
* Commodore
* Commodore Sportwagon
* Commodore Tourer
* Colorado
Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
* Trax
* Spark
*Equinox
A solar equinox is a moment in time when the Sun appears directly above the equator, rather than to its north or south. On the day of the equinox, the Sun appears to rise directly east and set directly west. This occurs twice each year, arou ...
* Trailblazer
References
External links
*
{{Automotive industry in New Zealand
Car manufacturers of New Zealand
Motor vehicle assembly plants in New Zealand
General Motors marques
Holden
Vehicle manufacturing companies established in 1926
New Zealand companies established in 1926
New Zealand subsidiaries of foreign companies