Background
A gender role, also known as a sex role,Levesque R.J.R. (2011)Theories of gender as a social construct
According toMajor theorists
Talcott Parsons
Working in theGeert Hofstede
Masculine cultures expect men to be assertive, ambitious and competitive, to strive for material success, and to respect whatever is big, strong, and fast. Masculine cultures expect women to serve and care for the non-material quality of life, for children and for the weak. Feminine cultures, on the other hand, define relatively overlapping social roles for the sexes, in which, in particular, men need not be ambitious or competitive but may go for a different quality of life than material success; men may respect whatever is small, weak, and slow.In feminine cultures, modesty and relationships are important characteristics. This differs from masculine cultures, where self-enhancement leads to self-esteem. Masculine cultures are individualistic and feminine cultures are more collective because of the significance of personal relationships. 'The dominant values in a masculine society are achievement and success; the dominant values in a feminine society are caring for others and quality of life'.
John Money
"In the 1950s, John Money and his colleagues took up the study of intersex individuals, who, Money realized, 'would provide invaluable material for the comparative study for bodily form and physiology, rearing, and psychosexual orientation'." "Money and his colleagues used their own studies to state in the extreme what these days seems extraordinary for its complete denial of the notion of natural inclination." They concluded that gonads, hormones, and chromosomes did not automatically determine a child's gender role.Fausto-Sterling, Anne (2000). Sexing the body: gender politics and the construction of sexuality. New York: Basic Books. . Among the many terms Money coined was ''gender role,'' which he defined in a seminal 1955 paper as "all those things that a person says or does to disclose himself or herself as having the status of boy or man, girl or woman." In recent years, the majority of Money's theories regarding the importance of socialization in the determination of gender have come under intense criticism, especially in connection with the inaccurate reporting of success in the "John/Joan" case, later revealed to be David Reimer.West and Zimmerman
Candace West and Don H. Zimmerman developed an interactionist perspective on gender beyond its construction of "roles." For them, gender is "the product of social doings of some sort undertaken by men and women whose competence as members of society is hostage to its production." This approach is described by Elisabeth K. Kelan as an "ethnomethodological approach" which analyzes "micro interactions to reveal how the objective and given nature of the world is accomplished," suggesting that gender does not exist until it is empirically perceived and performed through interactions. West and Zimmerman argued that the use of "role" to describe gender expectations conceals the production of gender through everyday activities. Furthermore, they stated that roles are situated identities, such as "nurse" and "student," which are developed as the situation demands, while gender is a master identity with no specific site or organizational context. For them, "conceptualizing gender as a role makes it difficult to assess its influence on other roles and reduces its explanatory usefulness in discussions of power and inequality." West and Zimmerman consider gender an individual production that reflects and constructs interactional and institutional gender expectations.Biological factors
Historically, gender roles have been largely attributed to biological differences in men and women. Although research indicates that biology plays a role in gendered behavior, the extent of its effects on gender roles is less clear. One hypothesis attributes differences in gender roles toIn culture
Gender stereotypes
A 1992 study tested gender stereotypes and labeling within young children in theImplicit gender stereotypes
Changing roles
In sexual relationships
Communication of sexual desire
Metts, et al.Metts, S., Sprecher, S., & Regan, P. C. (1998). Communication and sexual desire. In P. A. Andersen & L. K. Guerrero (Eds.) Handbook of communication and emotion. (pp. 354–377). San Diego: Academic Press. explain that sexual desire is linked to emotions and communicative expression. Communication is central in expressing sexual desire and "complicated emotional states", and is also the "mechanism for negotiating the relationship implications of sexual activity and emotional meanings". Gender differences appear to exist in communicating sexual desire, for example, masculine people are generally perceived to be more interested in sex than feminine people, and research suggests that masculine people are more likely than feminine people to express sexual interest. This may be greatly affected by masculine people being less inhibited by social norms for expressing their desire, being more aware of their sexual desire or succumbing to the expectations of their cultures. When feminine people employ tactics to show their sexual desire, they are typically more indirect in nature. On the other hand, it is known masculinity is associated with aggressive behavior in almost all mammals, and most likely explains at least part of the fact that masculine people are more likely to express their sexual interest. This is known as the Challenge hypothesis. Various studies show different communication strategies with a feminine person refusing a masculine person's sexual interest. Some research, like that of Murnen, show that when feminine people offer refusals, the refusals are verbal and typically direct. When masculine people do not comply with this refusal, feminine people offer stronger and more direct refusals. However, research from Perper and Weis showed that rejection includes acts of avoidance, creating distractions, making excuses, departure, hinting, arguments to delay, etc. These differences in refusal communication techniques are just one example of the importance of communicative competence for both masculine and feminine gender cultures.In marriage
The institution of marriage influences gender roles, inequality, and change. In the United States, gender roles are communicated by the media, social interaction, and language. Through these platforms society has influenced individuals to fulfill from a young age the stereotypical gender roles in a heterosexual marriage. Roles traditionally distributed according to biological sex are increasingly negotiated by spouses on an equal footing. In the U.S., marriage roles are generally decided based on gender. For approximately the past seven decades, heterosexual marriage roles have been defined for men and women based on society's expectations and the influence of the media.Gauntlett, D. (2008). ''Media, gender and identity: An introduction''. Routledge. Men and women are typically associated with certain social roles, dependent upon the personality traits associated with those roles. Traditionally, the role of the homemaker is associated with a woman and the role of a breadwinner is associated with a male. In the U.S., single men are outnumbered by single women at a ratio of 100 single women to 86 single men, though never-married men over the age of 15 outnumber women by a 5:4 ratio (33.9% to 27.3%) according to the 2006 U.S. Census American Community Survey. The results are varied between age groups, with 118 single men per 100 single women in their 20s, versus 33 single men to 100 single women over 65. The numbers also vary between countries. For example, China has many more young men than young women, and this disparity is expected to increase. In regions with recent conflict, such as Chechnya, women greatly outnumber men. In a cross-cultural study by David Buss, men and women were asked to rank the importance of certain traits in a long-term partner. Both men and women ranked "kindness" and "intelligence" as the two most important factors. Men valued beauty and youth more highly than women, while women valued financial and social status more highly than men. Gendered roles in heterosexual marriages are learned through imitation. People learn what society views as appropriate gender behaviors from imitating the repetition of actions by one's role-model or parent of the same biological sex. Imitation in the physical world that impacts one's gendered roles often comes from role-modeling parents, peers, teachers, and other significant figures in one's life. In a marriage, oftentimes each person's gendered roles are determined by his or her parents. If the wife grew up imitating the actions of traditional parents, and the husband non-traditional parents, their views on marital roles would be different. One way people can acquire these stereotypical roles through a reward and punishment system. When a little girl imitates her mother by performing the traditional domestic duties she is often rewarded by being told she is doing a good job. Nontraditionally, if a little boy was performing the same tasks he would more likely be punished due to acting feminine. Because society holds these expected roles for men and women within a marriage, it creates a mold for children to follow.Changing gender roles in marriage
Over the years, gender roles have continued to change and have a significant impact on the institution of marriage. Traditionally, men and women had completely opposing roles, men were seen as the provider for the family and women were seen as the caretakers of both the home and the family. However, in today's society the division of roles is starting to blur. More and more individuals are adapting non-traditional gender roles into their marriages in order to share responsibilities. This view on gender roles seeks out equality between sexes. In today's society, it is more likely that a husband and wife are both providers for their family. More and more women are entering the workforce while more men are contributing to household duties. After around the year 1980, divorce rates in the United States stabilized. Scholars in the area of sociology explain that this stabilization was due to several factors including, but not limited to, the shift in gender roles. The attitude concerning the shift in gender roles can be classified into two perspectives: traditional and egalitarian. Traditional attitudes uphold designated responsibilities for the sexes – wives raise the children and keep the home nice, and husbands are the breadwinners. Egalitarian attitudes uphold responsibilities being carried out equally by both sexes – wives and husbands are both breadwinners and they both take part in raising the children and keeping the home nice. Over the past 40 years, attitudes in marriages have become more egalitarian. Two studies carried out in the early 2000s have shown strong correlation between egalitarian attitudes and happiness and satisfaction in marriage, which scholars believe lead to stabilization in divorce rates. The results of a 2006 study performed by Gayle Kaufman, a professor of sociology, indicated that those who hold egalitarian attitudes report significantly higher levels of marital happiness than those with more traditional attitudes. Another study executed by Will Marshall in 2008 had results showing that relationships with better quality involve people with more egalitarian beliefs. It has been assumed by Danielle J. Lindemann, a sociologist who studies gender, sexuality, the family, and culture, that the shift in gender roles and egalitarian attitudes have resulted in marriage stability due to tasks being carried out by both partners, such as working late-nights and picking up ill children from school. Although the gap in gender roles still exists, roles have become less gendered and more equal in marriages compared to how they were traditionally.Sexual orientation
Sexual orientation is defined by the interplay between a person's emotional and physical attraction toward others. Generally, sexual orientation is broken into the three categories: heterosexual, homosexual and bisexual. By basic definition, the term heterosexual is typically used in reference to someone who is attracted to people of the opposite sex, the term homosexual is used to classify people who are attracted to those of the same sex, and the term bisexual is used to identify those who are attracted to both the same and opposite sexes. Sexual orientation can be variously defined based on sexual identity, sexual behavior and sexual attraction. People can fall anywhere on a spectrum from strictly heterosexual to strictly homosexual. Scientists do not know the exact cause of sexual orientation, but they theorize that it is caused by a complex interplay of genetic, hormonal, and environmental influences, and do not view it as a choice. Although no single theory on the cause of sexual orientation has yet gained widespread support, scientists favor biologically based theories. There is considerably more evidence supporting nonsocial, biological causes of sexual orientation than social ones, especially for males. There is no substantive evidence which suggests parenting or early childhood experiences play a role with regard to sexual orientation. An active conflict over the cultural acceptability of non-heterosexuality rages worldwide. The belief or assumption that heterosexual relationships and acts are "normal" is described as heterosexism or in queer theory, heteronormativity. Gender identity and sexual orientation are two separate aspects of individual identity, although they are often mistaken in the media.Gay and Lesbian Alliance Against DefamationCommunication
Gender communication is viewed as a form of intercultural communication; and gender is both an influence on and a product of communication. Communication plays a large role in the process in which people become male or female because each gender is taught different linguistic practices. Gender is dictated by society through expectations of behavior and appearances, and then is shared from one person to another, by the process of communication. Gender does not create communication, communication creates gender. For example, females are often more expressive and intuitive in their communication, but males tend to be instrumental and competitive. In addition, there are differences in accepted communication behaviors for males and females. To improve communication between genders, people who identify as either male or female must understand the differences between each gender. As found by Cara Tigue (McMaster University in Hamilton, Canada) the importance of powerful vocal delivery for women in leadership could not be underestimated, as famously described in accounts of Margaret Thatcher's years in power.Nonverbal communication
Hall published an observational study on nonverbal gender differences and discussed the cultural reasons for these differences. In her study, she noted women smile and laugh more and have a better understanding of nonverbal cues. She believed women were encouraged to be more emotionally expressive in their language, causing them to be more developed in nonverbal communication. Men, on the other hand, were taught to be less expressive, to suppress their emotions, and to be less nonverbally active in communication and more sporadic in their use of nonverbal cues. Most studies researching nonverbal communication described women as being more expressively and judgmentally accurate in nonverbal communication when it was linked to emotional expression; other nonverbal expressions were similar or the same for both genders. McQuiston and Morris also noted a major difference in men and women's nonverbal communication. They found that men tend to show body language linked to dominance, like eye contact and interpersonal distance, more than women.Communication and gender cultures
In religion
Different religious and cultural groups within one country may have different norms that they attempt to "police" within their own groups, including gender norms.Christianity
The roles of women in Christianity can vary considerably today (as they have varied historically since the first century church). This is especially true in marriage and in formal ministry positions within certain Christian denominations, churches, and parachurch organizations. Many leadership roles in the organized church have been restricted to males. In the Roman Catholic and Eastern Orthodox churches, only men may serve as priests or deacons, and in senior leadership positions such as pope, patriarch, and bishop. Women may serve as abbesses. Some mainstream Protestant denominations are beginning to relax their longstanding constraints on ordaining women to be ministers, though some large groups are tightening their constraints in reaction. Many subsets of the Charismatic and Pentecostal movements have embraced the ordination of women since their founding. Christian "saints", persons of exceptional holiness of life having attained the beatific vision (heaven), can include female saints. Most prominent is Mary, mother of Jesus who is highly revered throughout Christianity, particularly in the Catholic and Orthodox churches where she is considered the "Theotokos", i.e. "Mother of God". Women prominent in Christianity have included contemporaries of Jesus, subsequent theologians, abbesses, mystics, doctors of the church, founders of religious orders, military leaders, monarchs and martyrs, evidencing the variety of roles played by women within the life of Christianity. Paul the Apostle and women, Paul the Apostle held women in high regard and worthy of prominent positions in the church, though he was careful not to encourage disregard for the New Testament household codes, also known as New Testament Domestic Codes or ''Haustafelen'', of Greco-Roman world, Greco-Roman law in the first century.Islam
According to Dhami and Sheikh, gender roles in Muslim countries are centered on the importance of the family unit, which is viewed as the basis of a balanced and healthy society. Islamic views on gender roles and family are traditionally conservative. Many Muslim-majority countries, most prominently Saudi Arabia, have interpretations of religious doctrine regarding gender roles embedded in their laws. In the United Arab Emirates, non-Muslim Western women can wear crop tops, whereas Muslim women are expected to dress much more modestly when in public. In some Muslim countries, these differences are sometimes even codified in law. In some Muslim-majority countries, even non-Muslim women are expected to follow Muslim female gender norms and Islamic law to a certain extent, such as by covering their hair. (Women visiting from other countries sometimes object to this norm and sometimes decide to comply on pragmatic grounds, in the interest of their own safety , such as "Modesty, modest" dress codes which failing to abide by risk being perceived as a Prostitution, prostitute.) Islamic prophet Muhammad described the high status of mothers in both of the major hadith collections (Muhammad al-Bukhari, Bukhari and Muslim). One famous account is:"A man asked the Prophet: 'Whom should I honor most?' The Prophet replied: 'Your mother'. 'And who comes next?' asked the man. The Prophet replied: 'Your mother'. 'And who comes next?' asked the man. The Prophet replied: 'Your mother!'. 'And who comes next?' asked the man. The Prophet replied: 'Your father'"The Qur'an prescribes that the status of a woman should be nearly as high as that of a man. How gender roles are honored is largely cultural. While some cultures encourage men and women to take on the same roles, others promote a more traditional, less dominant role for the women.
Hinduism
Hindu deities are more ambiguously gendered than the deities of other world religions. This informs female and males relations, and informs how the differences between males and females are understood.In the military
In the workplace
Gender stereotypes can disadvantage women during the hiring process. It is one explanation for the lack of women in key organizational positions. Management and similar leader positions are often perceived to be "masculine" in type, meaning they are assumed to require aggressiveness, competitiveness, strength and independence. These traits do not line up with the perceived traditional female gender role stereotype. (This is often referred to as the "lack of fit" model which describes the dynamics of the gender bias.) Therefore, the perception that women do not possess these "masculine" qualities, limits their ability to be hired or promoted into managerial positions. One's performance at work is also evaluated based on one's gender. If a female and a male worker show the same performance, the implications of that performance vary depending on the person's gender and on who observes the performance; if a man performs exceedingly well he is perceived as driven or goal-oriented and generally seen in a positive light while a woman showing a similar performance is often described using adjectives with negative connotations. Female performance is therefore not evaluated neutrally or unbiased and stereotyped in ways to deem their equivalent levels and quality of work as instead of lesser value. A study in 2001 found that if a woman does act according to female stereotypes, she is likely to receive backlash for not being competent enough; if she does not act according to the stereotypes connected to her gender and behaves more masculine, it is likely to cause backlash through third-party punishment or further job discrimination. This puts women in the workforce in a precarious, "double bind" situation. A proposed step to protect women is the ratification of the Equal Rights Amendment, as it would prohibit gender-based discrimination regardless of if a woman is acting according to female gender stereotypes, or in defiance of them. Consequently, that gender stereotype filter leads to a lack of fair evaluation and, in turn, to fewer women occupying higher paying positions. Gender stereotypes contain women at certain, lower levels; getting trapped within the glass ceiling. While the number of women in the workforce occupying management positions is slowly increasing, women currently fill only 2.5% of the higher managerial positions in the United States. The fact that most women are being allocated to occupations that pay less, is often cited as a contributor to the existing gender pay gap. In relation to white women, women of color are disproportionally affected by the negative influence their gender has on their chances in the labor market. In 2005, women held only 14.7% of Fortune 500 board seats with 79% of them being white and 21% being women of color. This difference is understood through intersectionality, a term describing the multiple and intersecting oppressions an individual might experience. Activists during second-wave feminism have also used the term "horizontal oppressions" to describe this phenomenon. It has also been suggested that women of color in addition to the glass ceiling, face a "concrete wall" or a "sticky floor" to better visualize the barriers. Liberal feminist theory states that due to these systemic factors of oppression and discrimination, women are often deprived of equal work experiences because they are not provided equal opportunities on the basis of legal rights. Liberal feminists further propose that an end needs to be put to discrimination based on gender through legal means, leading to equality and major economic redistributions. While activists have tried calling on Title VII of the Civil Rights Act of 1964 to provide an equal hiring and promotional process, that practice has had limited success. The pay gap between men and women is slowly closing. Women make approximately 21% less than her male counterpart according to the Department of Labor. This number varies by age, race, and other perceived attributes of hiring agents. A proposed step towards solving the problem of the gender pay gap and the unequal work opportunities is the ratification of the Equal Rights Amendment which would constitutionally guarantee equal rights for women. This is hoped to end gender-based discrimination and provide equal opportunities for women.In sports
As strength has been strongly associated to masculinity for many years, sports have evolved into a significant representation of expressions of masculinity and hence, are commonly perceived as a predominantly male domain. However, this does not completely neglect the position and role of women in sports. This is evident from the number of females participating in sport has increasing in recent years. As the belief in gender stereotypes is continuously upheld in society, sporting events have been divided according to how the sport is characterised, which leads to the conceptualisation of male and female sports. Certain traits and sporting events in the sport domain have conventionally been attributed to males and the rest to females. Female sports, expressing the concepts of femininity, are often characterised with flexibility and balance, such as gymnastics or aesthetic sports like dance. Conversely, male sports constitute the idea of masculinity, which is portrayed through strength, speed, aggression and power, such as in football and basketball. The element of beauty in women's sport seems to play a crucial role in the perceived femininity of a sport. This could be due to it being a vital facet in the general concept of femininity itself. The objectification of the female form persists, with women being conditioned to utilize their bodies for the satisfaction of others and to measure their looks against the prevailing feminine standard. The devaluation of female athleticism due their bodies can be seen in the sport uniforms, where in some sports, such as Beach volleyball#Uniform controversy, beach volleyball, Leotard#Gymnastics attire, gymnastics and figure skating, males and females don different uniforms in competitions. In the aforementioned sports, female uniforms expose more of their bodies than the male uniforms do despite the lack of evidence that such uniforms would significantly improve their skills. While the distinction between male and female sports exist, females participating in male sports is more socially acceptable than the reverse, as questions would arise regarding the masculinity of males competing in the female sports. In a study conducted by Klomsten et al. (2005), they discovered that a majority of the females believed that certain sports are better suited for girls than for boys. Hence, they inferred that females do not prefer the idea of males, known to be strong and masculine, participating in feminine sports. Sport media coverage of males and females differ significantly and this could attribute to the perpetuation of stereotypical gender roles as well as adversely influencing perceptions of women's abilities. Male athletes are often portrayed based on their strength and physical prowess, while female athletes are more frequently depicted in relation to their physical attractiveness and, at times, their sexualized attributes. Despite the increasing participation and remarkable achievements of female athletes, Women's sports#Media coverage, media coverage of women's sport have yet to catch up with this significant advancement. Female athletes and women's sport receive notably less media attention compared to their male counterparts across various forms of media, and this underrepresentation has worsened over the years, despite the rising levels of female participation and performance. The depiction of female athletes and women's sport in the media also tends to vary in terms of tone, production quality in a manner that minimises their efforts and performance. One prevalent practice in sport media coverage is the use of Gender marking in job titles, gender marking. The presentation of male athletes and men's sport is regarded as the standard, while their female counterparts are often considered as the "other" or outside of this norm, as seen in the naming of events, such as "Women's World Cup" while the men's event being simply named as the "World Cup". The use of first names and being referred to as "girls" or "young ladies" for female athletes is also seen as infantilizing, which reinforces the lower regard for female athletes and perpetuates pre-existing negative perceptions of women's sport. The quality of production and filming of men's and women's sport, such as the use of on-screen graphics, shot variations, duration of video frames and camera angles, are also significantly distinct. This influences the audience perceptions by illustrating women's sport as less significant and engaging. Thus, female athletes not only face a lack of media coverage, but the little amount of coverage tends to reinforce the hegemonic masculinity present in sport. While online sites that promote and cover female athletes exist, these coverages are primarily only found in "niche" sites, which continues to pose challenges in overcoming the prevailing ideology of hegemonic masculinity deeply rooted in sports. Therefore, despite the growing participation and outstanding athletic achievements of girls and women, female athletes and women's sports still have a long way to go in achieving equal treatment and fair representation in sports media coverage.In media
In today's society, media saturates nearly every aspect of one's life. It seems inevitable for society to be influenced by the media and what it is portraying. Roles are gendered, meaning that both males and females are viewed and treated differently according to biological sex, and because gendered roles are learned, the media has a direct impact on individuals. Thinking about the way in which couples act on romantic television shows or movies and the way women are portrayed as passive in magazine ads, reveals a lot about how gender roles are viewed in society and in heterosexual marriages. Traditional gendered roles view the man as a "pro-creator, a protector, and a provider," and the woman as "pretty and polite but not too aggressive, not too outspoken and not too smart." Media aids in society conforming to these traditional gendered views. People learn through imitation and social-interaction both in the physical world and through the media; television, magazines, advertisements, newspapers, the Internet, etc. Michael Messner argues that "gendered interactions, structure, and cultural meanings are intertwined, in both mutually reinforcing and contradictory ways." Women are also largely under-represented across multiple types of media. A statistical disparity of the male to female ratio shown on television has existed for decades and is constantly changing and improving. Three decades ago findings highlight that males outnumbered females on a ratio of 2.5 to 1. A decade later this number was at 1.66 men for every woman, and in 2008 the ratio was 1.2 to 1 in the US. In 2010 it was found that the ratio of men to women in successful G-rate movies is 2.57 to 1. Notable social theory such as Bandura's social cognitive theory highlights the importance of seeing people in media that are similar to oneself. In other words it is valuable for girls to see similarities to those represented in media. Television's influence on society, specifically the influence of television advertisements, is shown in studies such as that of Jörg Matthes, Michael Prieler, and Karoline Adam. Their study into television advertising has shown that women are much more likely to be shown in a setting in the home compared to men. The study also shows that women are shown much less in work-like settings. This underrepresentation in television advertising is seen in many countries around the world, but is very present in developed countries. In another study in the ''Journal of Social Psychology,'' many television advertisements in countries around the world are seen targeting women at different times of the day than men. Advertisements for products directed towards female viewers are shown during the day on weekdays, while products for men are shown during weekends. The same article shows that a study on adults and television media has also seen that the more television adults watch, the more likely they are to believe or support the gender roles that are illustrated. The support of the presented gender stereotypes can lead to a negative view of feminism or sexual aggression. It has been presented in a journal article by Emerald Group Publishing Limited that adolescent girls have been affected by the stereotypical view of Media and gender, women in media. Girls feel pressured and stressed to achieve a particular appearance, and there have been negative consequences for the young girls if they fail to achieve this look. These consequences have ranged from anxiety to eating disorders. In an experiment described in this journal article, young girls described pictures of women in advertisements as unrealistic and fake; the women were dressed in revealing clothing which sexualised them and exposed their thin figures, which were gazed upon by the public, creating an issue with stereotyping in the media. It has also been presented that children are affected by gender roles in the media. Children's preferences in television characters are most likely to be to characters of the same gender. Because children favor characters of the same gender, the characteristics of the character are also looked to by children. Another journal article by Emerald Group Publishing Limited examined the underrepresentation of women in children's television shows between 1930 and 1960. While studies between 1960 and 1990 showed an increase in the representation of women in television, studies conducted between 1990 and 2005, a time when women were considered to be equal to men by some, show no change in the representation of women in children's television shows. Women, being underrepresented in children's television shows, are also often portrayed as married or in a relationship, while men are more likely to be single. This reoccurring theme in relationship status can be reflected in the ideals of children that only see this type of representation.Gender Roles in Social Media
Social media has become an integral part of daily life for nearly everyone, serving as a dominant source of information and communication. Women's presentation on social media is directly influenced, with platforms utilizing metrics like numbers and publicity to endorse certain ideals in posts. Perceptions propagated through social media significantly shape real-life thinking and opinions regarding gender. According to professor Brook Duffy at Cornell University, social media operates as a meritocracy, yet women's voices are often underrepresented and carry less weight in the public sphere. The creation of an online identity on social media can also lead to the perpetuation of false narratives about gender, setting unrealistic standards for both women and men. Body image plays a significant role in this, particularly affecting the mental health of young women and men who internalize beauty standards portrayed online, leading to dissatisfaction and harassment. A survey conducted by the Pew Research Center found that women are more likely to have multiple social media accounts, making them more likely to internalize their body image and be influenced by the cultural stereotypes of female beauty. The emphasis on body image on social media platforms fosters daily comparisons and exposes individuals to sexualized media, increasing self-image insecurity. Furthermore, social media has also contributed to the spread of sexist beliefs and sexualized images of men. However, hashtags like #loveyourself and #allbodiesarebeautiful have sparked movements to challenge these standards. Despite these challenges, social media has also created new opportunities for women in the workplace, particularly as influencers. However, gender disparities persist, with male influencers generally outperforming their female counterparts. Additionally, media contents across various platforms perpetuate gender stereotypes, with women often portrayed in Cosmetics, cosmetic and fashion advertisements, while men are associated with gaming and knowledge. On an economic aspect, social media is driven by gendered advertisements and commercials, often reinforcing stereotypical representations of gender. Algorithms on social media platforms can further exacerbate discriminatory recommendations, reflecting the biases of programmers. Overall, social media's influence on gender norms is profound, shaping perceptions, behaviors, and opportunities in both virtual and real-life settings.Online
An example of gender stereotypes assumes those of the male gender are more 'tech savvy' and happier working online, however, a study done by Hargittai & Shafer, shows that many women also typically have lower self-perceived abilities when it comes to use of the World Wide Web and online navigation skills. Because this stereotype is so well known many women assume they lack such technical skills when in reality, the gap in technological skill level between men and women is significantly less than many women assume. In the journal article written by Elizabeth Behm-Morawitz video games have been guilty of using sexualised female characters, who wear revealing clothing with an 'ideal' figure. It has been shown, female gamers can experience lower self-efficacy when playing a game with a sexualized female character. Women have been stereotyped in online games and have shown to be quite sexist in their appearances. It has been shown these kind of character appearances have influenced peoples' beliefs about gender capabilities by assigning certain qualities to the male and female characters in different games. The concept of gender inequality is often perceived as something that is non-existent within the online community, because of the anonymity possible online. Remote or home-working greatly reduces the volume of information one individual gives another compared to face-to-face encounters, providing fewer opportunities for unequal treatment but it seems real-world notions of power and privilege are being duplicated: people who choose to take up different identities (avatars) in the online world are (still) routinely discriminated against, evident in Online game, online gaming where users are able to create their own characters. This freedom allows the user to create characters and identities with a different appearance than their own in reality, essentially allowing them to create a new identity, confirming that regardless of actual gender those who are perceived as female are treated differently. In contrast to the traditional stereotype that gamers are mostly male, a study in 2014 of U.K. residents showed that 52% of the gaming audience was made up of women. The study counted players of mobile games as part of the gaming audience, but still found that 56% of female gamers had played on a video game console, console. However, only 12% of game designers in Britain and 3% of all programmers were women. Despite the growing number of women who partake in online communities, and the anonymous space provided by the Internet, issues such as gender inequality, the issue has simply been transplanted into the online world.In criminal justice
A number of studies conducted since the mid-90s have found direct correlation between a female criminal's ability to conform to gender role stereotypes and the severity of her sentencing, particularly among female murderers. "In terms of the social realities of justice in America, the experiences of diverse groups of people in society have contributed to the shaping of the types of criminals and victims that we have had. Like Andersen and Hill Collins (1998: 4) in their discussion of what they refer to as a 'matrix of domination,' we too conceive that class, race, and gender represent "multiple, interlocking levels of domination that stem from the societal configurations of these structural relationships. These patterned actions, in turn, affecting individual consciousness, group interaction, and individual and group access to institutional power and privileges. "Patterns of offending by men and by women are notable both for their similarities and for their differences. Both men and women are more heavily involved in minor property and substance abuse offenses than in serious crimes like robbery or murder. However, men offend at much higher rates than women for all crime categories except prostitution. This gender gap in crime is greatest for serious crime and least for mild forms of lawbreaking such as minor property crimes."Gender roles in family violence
The 'Family Violence Framework' applies gender dynamics to family violence. "Families are constructed around relationships that involve obligations and responsibilities, but also status and power". According to Hattery and Smith, when "masculinity and femininity are constructed...to generate these rigid and narrow gender roles, it contributes to a culture of violence against women" "People with more resources are more likely to be abusive towards those without resources", meaning that the stronger member of the relationship abuses the weaker partner or family member. However, the fight for power and equality remains – "Intimate partner violence in same-sex couples reveals that the rates are similar to those in the heterosexual community".In economy and society
Traditional gender roles assume women will serve as the primary Care work, caregivers for children and the elderly, regardless of whether they also work outside of the home. Sociology scholar Arlie Hochschild delves into this phenomenon in her book, ''The Second Shift''. This "second shift" refers to the unpaid work women take on in the private sphere—housework, cooking, cleaning, and caring for the family unit. Economically, this restricts a women's ability to advance in her career due to her added (unpaid) responsibilities at home. Gender roles have influenced the idea that women are well suited for more feminine roles such as housekeeping and domestic duties. The OECD found "Around the world, women spend two to ten times more time on unpaid care work than men." In 2020 alone, women provided over $689 billion in unpaid labor to the U.S. economy. Lee and Fang found, "Compared with Whites, Blacks, Hispanics, and Asian Americans took more extensive caregiving responsibilities." Across all demographics, women are more likely to live in poverty compared to men. This is largely due to the gender wage gap between men and women. Correcting these wage gaps would increase women's salaries from an annual average earning of $41,402 to $48,326 increasing the income of the U.S economy. The gender wage gap is largely racial—in the U.S., American Indian and Alaska Native (AIAN) women, Black women, and Latina women disproportionately experience poverty and larger wage gaps compared with White and Asian women. Women are also more likely to live in poverty if they are single mothers and solely responsible for providing for their children. Poverty among single working mothers would fall 40% or more if women earn equal wages to men. Specifically, in the immigrant demographic, migrant women are subject to lesser benefits and wage gaps compared to that of what migrant men receive. Preceding 1984 to 1994–2004, Mexican migrant women earned $6.0 to $7.40 per hour alongside their unpaid domestic responsibilities. Similarly, gender roles apply for immigrant women in the workplace as their skill level does not guarantee equitable participation in the economy. The Immigration Reform and Control Act of 1986, 1986 immigration policy, impacted the employment of migrant men and women, specifically women with lower wages and higher demands. This trend continued in the United States as immigration policy has persistently been grouped into political affiliations alongside various other social, economic, and geographical factors. The saving rate can differ by gender, with a 2010 study finding lower saving, lower financial literacy and higher risk aversion for women in the United States.In politics
Political ideologies
Modern social conservatives tend to support traditional gender roles. Right wing political parties often oppose Antifeminism, women's rights and LGBT rights opposition, transgender rights. These familialist views are often shaped by the religious fundamentalism, traditional family values, and Traditional society, cultural values of their voter base. Modern Cultural liberalism, social liberals tend to oppose traditional gender roles, especially for women. Left wing political parties tend to support women's rights and transgender rights. In contrast to social conservatives, their views are more influenced by secularism, feminism, and progressivism.In political office
Even though the number of women running for elected office in the United States has increased over the last decades, they still only make up 20% of U.S. senators, 19.4% of U.S. congressional representatives and 24% of statewide executives. Additionally, many of these political campaigns appear to focus on the aggressiveness of the female candidate which is often still perceived as a masculine trait. Therefore, female candidates are running based on gender-opposing stereotypes because that predicts higher likelihood of success than appearing to be a stereotypical woman. Elections of increasing numbers of women into office serves as a basis for many scholars to claim that voters are not biased towards a candidate's gender. However, it has been shown that female politicians are perceived as only being superior when it comes to handling women's rights and poverty, whereas male politicians are perceived to be better at dealing with crime and foreign affairs. That view lines up with the most common gender stereotypes. It has also been predicted that gender highly matters only for female candidates that have not been politically established. These predictions apply further to established candidates, stating that gender would not be a defining factor for their campaigns or the focal point of media coverage. This has been refuted by multiple scholars, often based on Hillary Clinton's multiple campaigns for the office of President of the United States. Additionally, when voters have little information about a female candidate, they are likely to view her as being a stereotypical woman which they often take as a basis for not electing her because they consider typical male qualities as being crucial for someone holding a political office.Feminism and women's rights
Throughout the 20th century, women in the United States saw a dramatic shift in social and professional aspirations and norms. Following the Women's suffrage in the United States, Women's Suffrage Movement of the late-nineteenth century, which resulted in the passage of the Nineteenth Amendment to the United States Constitution, Nineteenth Amendment allowing women to vote, and in combination with conflicts in Europe, WWI and WWII, women found themselves shifted into the industrial workforce. During this time, women were expected to take up industrial jobs and support the troops abroad through the means of domestic industry. Moving from "homemakers" and "caregivers", women were now factory workers and "breadwinners" for the family. However, after the war, men returned home to the United States and women, again, saw a shift in social and professional dynamics. With the reuniting of the nuclear family, the ideals of American Suburbia boomed. Throughout the 1950s and 1960s, middle-class families moved in droves from urban living into newly developed single-family homes on former farmland just outside major cities. Thus established what many modern critics describe as the "private sphere". Though frequently sold and idealized as "perfect living", many women had difficulty adjusting to the new "private sphere". Writer Betty Friedan described this discontent as "The Feminine Mystique, the feminine mystique". The "mystique" was derived from women equipped with the knowledge, skills, and aspirations of the workforce, the "public sphere", who felt compelled whether socially or morally to devote themselves to the home and family. One major concern of feminism, is that women occupy lower-ranking job positions than men, and do most of the housework. A recent (October 2009) report from the Center for American Progress, "The Shriver Report: A Woman's Nation Changes Everything" tells us that women now make up 48% of the US workforce and "mothers are breadwinners or co-breadwinners in a majority of families" (63.3%, see figure 2, page 19 of the Executive Summary of The Shriver Report).Men's rights
The men's rights movement (MRM) is a part of the larger men's movement. It branched off from the men's liberation movement in the early-1970s. The men's rights movement is made up of a variety of groups and individuals who are concerned about what they consider to be issues of male disadvantage, discrimination and oppression. The movement focuses on issues in numerous areas of society (including family law, parenting, reproduction, domestic violence) and government services (including education, compulsory military service, social safety nets, and health policies) that they believe discriminate against men. Scholars consider the men's rights movement or parts of the movement to be a backlash (sociology), backlash to feminism.See, for example: * * * * * * * * * The men's rights movement denies that men are privileged relative to women. The movement is divided into two camps: those who consider men and women to be harmed equally by sexism, and those who view society as endorsing the degradation of men and upholding female privilege. Men's rights groups have called for male-focused governmental structures to address issues specific to men and boys including education, health, work and marriage. Men's rights groups in India have called for the creation of a Men's Welfare Ministry and a National Commission for Men, as well as the abolition of the National Commission for Women. In the United Kingdom, the creation of a Minister for Men analogous to the existing Minister for Women (United Kingdom), Minister for Women, have been proposed by David Amess, MP and Lord Northbourne, but were rejected by the government of Tony Blair. In the United States, Warren Farrell heads a commission focused on the creation of a "White House Council on Boys and Men" as a counterpart to the "White House Council on Women and Girls" which was formed in March 2009. Related to this is the Father's Rights Movement, whose members seek social and political reforms that affect fathers and their children. These individuals contest that societal institutions such as family courts, and laws relating to child custody and child support payments, are gender biased in favor of mothers as the default caregiver. They therefore are systemically discriminatory against males regardless of their actual caregiving ability, because males are typically seen as the bread-winner, and females as the care-giver.Gender neutrality
Gender neutrality is the movement to end discrimination of gender altogether in society through means of gender neutral language, the end of sex segregation and other means.Transgender and cross-dressing
By country
* Gender roles and fluidity in indigenous Nigerian cultures * Gender roles among the Indigenous peoples of North America * Gender roles in Afghanistan * Gender roles in childhood * Gender roles in post-communist Central and Eastern Europe * Gender roles in pre-Columbian Mesoamerica * Gender roles in Sri LankaSee also
* Anti-gender movement * Childhood gender nonconformity * Dominatrix * Gender bender * Gender polarization * Gender policing * Locus of control#Gender-based differences * Male expendability * Misandry * Misogyny * Sex and gender distinction * Sexual inversion (sexology) * Women and children first * Women-are-wonderful effectReferences
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