Geir Gripsrud (born 1946) is a Norwegian

organizational theorist Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...

and Professor of

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

BI Norwegian Business School BI Norwegian Business School () is the largest business school in Norway and the second largest in all of Europe. BI has in total four campuses with the main one located in Oslo. The university has 845 employees consisting of an academic staff of ...

in Oslo, known for his work on

international marketing Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". Global marketing is also a field of study in general busin ...

market entry strategy Market is a term used to describe concepts such as: * Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market Geography * Märket, a ...

and

distribution channels Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service p ...

Life and work

After his graduation Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in

Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of ...

, where in 1972 he wrote his first report entitled "On long-range planning in retailing." Around 1985 he became marketing researcher at the Export Council of Norway, the Norwegian Trade Council. Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski (2005) ''Rethinking Marketing: Developing a New Understanding of Markets''. p. viii. In the 1980s, he was appointed Research Professor of Marketing at the

, and in the 1990s also Dean of Bachelor Studies. His brother,

Jostein Gripsrud Jostein Gripsrud (born 1952) is a Norwegian media scholar, and is Professor in Media Studies at the University of Bergen. Life and work Gripsrud completed his MA exam at the University of Bergen, Norway, in 1979 and started as lecturer in Nor ...

is Professor in Media Studies at the

University of Bergen The University of Bergen ( no, Universitetet i Bergen, ) is a research-intensive state university located in Bergen, Norway. As of 2019, the university has over 4,000 employees and 18,000 students. It was established by an act of parliament in 194 ...

Publications

Gripsrud has authored and co-authored numerous publications in his fields of expertise.Geir Gripsrud
at Google Scholar. Articles, a selection: * Gripsrud, Geir, and Kjell Grønhaug. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 (1985): 339–347. * Gripsrud, Geir. "The determinants of export decisions and attitudes to a distant market: Norwegian fishery exports to Japan." Journal of International Business Studies (1990): 469–485. * Benito, Gabriel R.G. and Gripsrud, Geir, "The Expansion of Foreign Direct Investments: Discrete Rational Location Choices or a Cultural Learning Process?", ''Journal of International Business Studies'', 23(3), 1992, 461–476. * Gripsrud, Geir, and Gabriel R.G. Benito. "Internationalization in retailing: modeling the pattern of foreign market entry." Journal of Business Research 58.12 (2005): 1672–1680. * Gripsrud, Geir, Marianne Jahre, and Gøran Persson. "Supply chain management–back to the future?." International Journal of Physical Distribution & Logistics Management 36.8 (2006): 643–659.

References

External links

Geir Gripsrud
at BI Norwegian Business School] {{DEFAULTSORT:Gripsrud, Geir 1946 births Living people Norwegian business theorists Academic staff of BI Norwegian Business School