Geers Gross was a British

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

founded in 1964 by Americans Bob Geers and Bob Gross after working together in the London office of

Benton & Bowles Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to ...

. Gross was a copywriter from New York and Geers was an art director from Missouri. Geers Gross devised several cartoon characters for UK television advertisements including "Fred the Flourgrader" for Homepride flour, the Country Life buttermen and the

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to ...

credit card "

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your flexible friend". In 1977, the agency opened an office in New York. This ran until 1987, when the US operations of Geers Gross were bought by Interpublic and merged into

McCann-Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCa ...

. Geers left the agency in 1974 to devote time to painting and travel, but returned in 1986 as creative head. Following the death of Bob Gross in 1991, the agency was acquired by and merged into

Publicis Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

References

{{Reflist Advertising agencies of the United Kingdom Advertising agencies of the United States Marketing companies established in 1964