The Geely Emgrand ( zh, c=吉利帝豪, hp=Jílì Dìháo), originally the Emgrand EC7, is a car produced by Chinese automaker

Geely Auto Geely Automobile Holdings Limited, commonly known as Geely Auto ( ; ), is a publicly traded automotive company predominantly owned by the Geely Holding, Zhejiang Geely Holding (ZGH) group. It owns the eponymous Geely Auto brand and partly owns L ...

. After the discontinuation of the Emgrand brand, the EC7 was renamed to the Geely Emgrand in 2014. __TOC__

First generation (Emgrand EC7; 2010)

The EC7 was the launch vehicle for the

Emgrand Emgrand was an automobile marque owned by the Chinese automotive manufacturer Geely. It was launched in August 2009 and discontinued in 2014 after its products were rebranded as Geely. Emgrand ceased to be a separate brand and was demoted to being ...

( zh, s=帝豪, p=Dìháo) brand, the medium-to-high-end luxury brand that was launched by Geely in July 2009. It was originally launched with multiple Mitsubishi-sourced engines, including a 1.5-litre 4G15 inline-four engine and a 1.8-litre 4G18 inline-four engine. A 2013 update of the EC7 added slightly smoked headlights, with no other changes. File:Emgrand EC7 01 China 2012-04-15.jpg, EC7 (front) File:Emgrand EC7 02 China 2012-04-15.jpg, EC7 (rear) File:Emgrand EC7-RV China 2012-05-18.jpg, EC7-RV (front) File:Geely Emgrand 7 Hatchback, Denpasar.jpg, EC7-RV (rear) File:Emgrand EC7 China 2012-06-02.jpg, link=, EC7 (update)

Development

The car was developed from the outset as an export model. Geely enlisted the services of a range of suppliers, including

Siemens Siemens AG ( ) is a German multinational technology conglomerate. It is focused on industrial automation, building automation, rail transport and health technology. Siemens is the largest engineering company in Europe, and holds the positi ...

for the electronic control system, Lear Corporation for the seats, and

Saint-Gobain Compagnie de Saint-Gobain S.A. () is a French multinational corporation, founded in 1665 in Paris as the Manufacture royale de glaces de miroirs, and today headquartered on the outskirts of Paris, at La Défense and in Courbevoie. Originally a ...

for the glass. The production line was equipped with products from Fuji, PDE, and Dürr AG.

Global sales

In preparation for its introduction into the

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an market, the EC7 scored 4 stars in the

Euro NCAP The European New Car Assessment Programme (Euro NCAP) is a European voluntary car safety performance assessment programme (i.e. a New Car Assessment Program) based in Leuven, Belgium. Formed in 1996, the first results were released in February ...

tests, the first car designed and produced in China to do so. Prices were estimated at £10,000 for the 1.5 model on launch. As of October 2015, it was China's best-selling domestic sedan.

Iraq

Iraq Iraq, officially the Republic of Iraq, is a country in West Asia. It is bordered by Saudi Arabia to Iraq–Saudi Arabia border, the south, Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq border, the east, the Persian Gulf and ...

, the EC7 and the larger EC8 are assembled by the state-owned company SCAI.

Iran

Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...

, the EC7 and EC7-RV are sold by Geelran Company,

's official selling agent in Iran.

Namibia

The EC7 was launched in Namibia in 2013 at the same time as in South Africa.

Russia

The Emgrand EC7 was made by

Derways The Derways Automobile Company (Limited liability company#Russia, ООО Автомобильная компания ДЕРВЕЙС, Avtomobil'naya kompaniya DERVEYS) was a Russian automaker located in Cherkessk, Karachay-Cherkessia. Founded in ...

under CKD on May 23, 2012. Derways recalled EC7s made from May 23, 2014 to November 21, 2014 due to problems with brake hoses.

South Africa

The EC7 was officially launched in South Africa in 2013, being sold at R149,000.

Sri Lanka

Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...

, the Emgrand EC7 is sold under the

Micro Micro may refer to: Measurement * micro- (μ), a metric prefix denoting a factor of 10−6 Places * Micro, North Carolina, town in U.S. People * DJ Micro, (born Michael Marsicano) an American trance DJ and producer * Chii Tomiya (都宮 � ...

brand, which is owned by

Taiwan

The EC7 was sold as the Tobe M'way by

Yulon Yulon Motor Co., Ltd. () is a Taiwanese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license. The original romanization of the company's name is Yue Loong, but in 1992 the compan ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

from May 2012. File:Tobe M'way 20130224 1.jpg, Tobe M'way (front) File:Tobe M'way 20130224 2.jpg, Tobe M'way (rear)

United Kingdom

The car was scheduled to be launched into the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

market in late 2012. Geely established Geely Auto UK, a jointly-held subsidiary of

Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was foun ...

and LTI based in

Coventry Coventry ( or rarely ) is a City status in the United Kingdom, cathedral city and metropolitan borough in the West Midlands (county), West Midlands county, in England, on the River Sherbourne. Coventry had been a large settlement for centurie ...

. In partnership with Manganese Bronze, Geely set up a 40-strong dealer organisation. Small family-style garages were chosen to sell the cars, being described as "the sort of garages that used to sell

Škoda Škoda means "pity" in the Czech and Slovak languages. It may also refer to: Czech brands and enterprises * Škoda Auto, automobile and previously bicycle manufacturer in Mladá Boleslav ** Škoda Motorsport, the division of Škoda Auto responsi ...

s before the company was owned by

Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...

, and the type of establishment that once might have sold Rovers."

Second generation (2014)

The second generation Geely Emgrand was shown to the public in the 2014

Beijing Auto Show Beijing International Automotive Exhibition (), Beijing Motor Show () or Auto China is an auto show held biennially in Beijing, China since 1990. 2024 The 2024 Auto China show dates are scheduled for 25 April - 4 May 2024 at the New China Interna ...

carrying the new Geely ''Earth'' emblem. The replacement of the emblem marked the end of the Emgrand premium brand for Geely. The second generation Emgrand is based on the same platform as the EC7.

Facelift

The second-generation Emgrand sedan received a

facelift A facelift, technically known as a rhytidectomy (from the Ancient Greek () 'wrinkle', and () 'excision', the surgical removal of wrinkles), is a type of cosmetic surgery procedure intended to give a more youthful facial appearance. There are ...

in 2016 for the 2017 model year, donning Geely's "Cosmos" grille as well as redesigned taillights. File:Emgrand EC7-RV facelift 01 Auto China 2014-04-23.jpg, Emgrand EC7-RV facelift (front) File:Emgrand EC7-RV facelift 02 Auto China 2014-04-23.jpg, Emgrand EC7-RV facelift (rear) File:2016 Geely Emgrand EC7-RV, front 8.5.18.jpg, Emgrand EC7-RV facelift File:Geely New Emgrand EC7 (cropped).jpg, Geely Emgrand (front) File:2017 Geely Emgrand EV, front 8.5.18.jpg, Geely Emgrand EV facelift (front) File:2017 Geely Emgrand EV, rear 8.5.18.jpg, Geely Emgrand EV facelift (rear)

Global sales

Belarus

Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...

, Belarusian-Chinese joint venture

BelGee BelGee is a Belarusian joint venture mainly controlled by the Belarus state and the Chinese car manufacturer Geely. The venture was established in 2011 and produces Geely and Geely-based cars. Company Belgee is a joint venture established by G ...

began production of the Geely Emgrand 7 in the autumn of 2018.

Russia

Despite the discontinuation of the Emgrand brand in the Chinese home market, the Geely Emgrand was still sold as the Emgrand EC7 in Russia. The second-generation EC7 was introduced to the Russian market by Derways in February 2016.

Third generation (2018)

The third-generation Emgrand went on sale in May 2018 as a sedan only. The third-generation model uses the same platform that underpins the first and second-generation models. The update features a revised front and a completely redesigned rear end. File:2018 Geely Emgrand, rear 8.3.18.jpg, rear view File:Geely Emgrand EV 001.jpg, Emgrand EV A minor facelift for the 2019 model year was launched mainly for the then-newly launched National VI Emission Standard. The update features a slightly revised grille and intake inserts on the exterior, and a new GKUI infotainment system, enabling mobile phone connection, Amap, an online music database, voice control, Himalaya FM radio, and vehicle function controls via a mobile app.

2021 facelift

A facelift for the 2021 model year called the Geely Emgrand Up was launched in December 2020 alongside the Emgrand GL Up. The update is complete with what Geely calls the "4.0"

design language A design language or design vocabulary is an overarching scheme or style that guides the design of a complement of products or architectural settings, creating a coherent design system for styling. Objectives Designers wishing to give their su ...

and features a vertically slotted grille. File:2021 Geely Emgrand (facelift, front).jpg, Geely Emgrand 2021 facelift File:2021 Geely Emgrand (facelift, rear).jpg, rear view

Fourth generation (SS11; 2021)

News of the fourth-generation Emgrand sedan surfaced in May 2021. The Emgrand was officially launched in China in August that year. Different from previous models, the fourth generation Emgrand is based on a brand new platform and body, with styling in line with the brand's

Preface __NOTOC__ A preface () or proem () is an introduction to a book or other literature, literary work written by the work's author. An introductory essay written by a different person is a ''foreword'' and precedes an author's preface. The preface o ...

sedan and

Xingyue L The Geely Xingyue L ( zh, s=吉利星越L, p=Jílì xīng yuè L, meaning "star cross") is a mid-size crossover SUV produced by Geely Auto. It is marketed as the Geely Monjaro in export markets. In June 2024, Renault Korea introduced a redesigned ...

crossover. Its engine is a ''JLC-4G15B'' 1.5-liter naturally aspirated inline-4 engine producing . The

B-segment The B-segment is the second smallest of the European segments for passenger cars between the A-segment and C-segment, and commonly described as "small cars". The B-segment is the third largest segment in Europe by volume, accounting for 15.5% ...

sedan sits on the brand's BMA platform and comes with the aforementioned 1.5-litre naturally aspirated engine that is mated to either a five-speed manual or a CVT. At the 2021 Chengdu Motor Show, Geely teased the arrival of the Emgrand L, with the brand's latest design language taken from the Vision Starburst concept.

2025 facelift

The Geely Emgrand received a facelift for the 2025 model year, It uses the same four-cylinder 1,500cc naturally aspirated engine and is mated to a six-speed automatic transmission, which produces 122 horsepower and 180 Nm of torque, The average fuel consumption is 5.8 liters per 100 km. The facelifted Geely Emgrand 2025 was unveiled in the Egyptian market on January 15, 2025, and is produced by the Bavarian company's factory in 6 October City, which is the second factory to produce Geely cars in the Middle East and Africa after Ghabour Auto (GB Auto) that produced the first generation of the Geely Emgrand EC7 starting from 2013 to 2019 producing more than 150,000 vehicles.

Proton S70

Proton Holdings Proton Holdings Berhad, commonly known as Proton (stylised PROTON), is a Malaysian multinational Automotive industry, automotive company. Proton was established on 7 May 1983, as Malaysia's sole national budget car company until the advent o ...

has

rebadged In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...

and re-engineered the Geely Emgrand, producing the

Proton S70 The Proton S70 is a C-segment B-segment, compact Sedan (automobile), sedan produced by Malaysia's automotive company PROTON Holdings, Proton in collaboration with Geely Auto. The vehicle was previewed on 20 November 2023, as it is marked the fir ...

. The S70 was debuted on 28 November 2023, and is equipped with more powerful and fuel saving 1.5-litre turbocharged engine with a 7-speed

dual-clutch transmission A dual-clutch transmission (DCT) (sometimes referred to as a twin-clutch transmission) is a type of multi-speed motor vehicle, vehicle Transmission (mechanics), transmission system, that uses two separate clutches for odd and even gear train, ...

. S70 is equipped with ADAS system and 5 star ASEAN NCAP safety rating. Four trim levels are available: Executive, Premium, Flagship, and Flagship X.

Sales

Notes

References

External links

{{Geely EC7 Compact cars Front-wheel-drive vehicles Hatchbacks Sedans Euro NCAP large family cars Cars introduced in 2009 2010s cars Cars of China Production electric cars