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is a block breaker/video pinball hybrid arcade game developed and published by
Namco was a Japanese multinational corporation, multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Na ...
in 1978. The player controls a set of paddles with a rotary knob, with the objective being to score as many points as possible by deflecting a ball against bricks, pop bumpers and other objects in the playfield. It was developed by
Toru Iwatani is a Japanese video game designer who spent much of his career working for Namco. He is best known as the creator of the arcade game ''Pac-Man'' (1980). Early life Iwatani was born in the Meguro ward of Tokyo, Japan on January 25, 1955. Whil ...
, known as the creator of ''
Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze video game, maze action game, action video game developed and released by Namco for Arcade game, arcades. In North America, the game was released by Midway Manufacturing as part of its l ...
'' and ''
Pole Position In a motorsports race, the pole position is usually the best and "statistically the most advantageous" starting position on the track. The pole position is usually earned by the driver with the best qualifying times in the trials before the ra ...
''. Outside Japan, it was published by
Gremlin Industries Gremlin Industries was an American arcade game manufacturer active from 1971 to 1983, based in San Diego, California. Following its acquisition by Sega in 1978, the company was known as Sega/Gremlin or Gremlin/Sega. The company's name was subs ...
. ''Gee Bee'' was the first video game to be designed in-house by Namco – prior to this, the company had manufactured arcade electro-mechanical games (such as ''
Periscope A periscope is an instrument for observation over, around or through an object, obstacle or condition that prevents direct line-of-sight observation from an observer's current position. In its simplest form, it consists of an outer case with ...
'' and '' F-1'') and published a number of video games by Atari, Inc. (notably '' Breakout'') in Japan. Iwatani originally wanted to produce pinball machines for the company; however, higher-ups at Namco disapproved of the idea. As a compromise, Iwatani instead made a video game with pinball-elements, combined with mechanics established in ''Breakout''. ''Gee Bee'' was the eighth highest-grossing arcade video game of 1978 in Japan, and sold 10,000 units worldwide. However, it was not as big of a success as hoped, but it would nevertheless help establish Namco's presence in the
video game industry The video game industry encompasses the Video game development, development, marketing, and Video game monetization, monetization of video games. The industry (economics), industry encompasses dozens of job disciplines and thousands of jobs wor ...
. Two sequels were produced in 1979, '' Bomb Bee'' and '' Cutie Q''.


Gameplay

''Gee Bee'' is a block breaker arcade game intermixed with elements of a pinball table. The player uses a rotary dial to control a set of paddles on-screen, the objective being to score as many points as possible by deflecting a ball towards objects placed on the board – these include ''Breakout''-like brick formations, pop bumpers that award ten points each when hit, and spinners that slow down the ball. Having the ball touch the "NAMCO" rollover symbols (replaced by the Gremlin logo in the North American version) causes them to light up and having all of them lit up increases the score multiplier.


Development and release

''Gee Bee'' was developed by
Toru Iwatani is a Japanese video game designer who spent much of his career working for Namco. He is best known as the creator of the arcade game ''Pac-Man'' (1980). Early life Iwatani was born in the Meguro ward of Tokyo, Japan on January 25, 1955. Whil ...
and was Namco's first video game produced in-house. The company began their insertion into game development in July 1976, when Shigeichi Ishimura, a Namco
electro-mechanical game Electro-mechanical games (EM games) are types of arcade games that operate on a combination of some electronic circuitry and mechanical actions from the player to move items contained within the game's cabinet. Some of these were early light g ...
designer, proposed the idea of creating a video arcade game utilizing a
CPU A central processing unit (CPU), also called a central processor, main processor or just processor, is the electronic circuitry that executes instructions comprising a computer program. The CPU performs basic arithmetic, logic, controlling, and ...
, with information accumulated from his work on electro-mechanical games. Namco approved of the idea and purchased a surplus amount of PDA-08 microcomputers from NEC, employees being assigned to study the system's potential to create video games. In 1977,
Toru Iwatani is a Japanese video game designer who spent much of his career working for Namco. He is best known as the creator of the arcade game ''Pac-Man'' (1980). Early life Iwatani was born in the Meguro ward of Tokyo, Japan on January 25, 1955. Whil ...
joined Namco, shortly after graduating college. Before the arrival of Iwatani, Namco was in the midst of publishing Atari arcade games in Japan, following their acquisition of Atari Japan a few years prior. Iwatani had wanted to create pinball machines as opposed to video games; however, Namco higher-ups disapproved of his idea. As a compromise of sorts, Iwatani was allowed to instead create a video game based on the concept of pinball, akin to Atari's '' Video Pinball'' dedicated console, intermixed with the gameplay elements established in ''Breakout''. Ishimura would assist with programming. Due to hardware limitations, strips of cellophane were applied to the monitor to compensate for the lack of color. The actual layout of the game board is made to resemble a human face. The game was named after the Japanese word for
carpenter bee Carpenter bees are species in the genus ''Xylocopa'' of the subfamily Xylocopinae. The genus includes some 500 bees in 31 subgenera. The common name "carpenter bee" derives from their nesting behavior; nearly all species burrow into hard plant m ...
, "kumanbachi", and used the same font type from Atari's unreleased arcade title ''Cannonball'' from 1976. ''Gee Bee'' was first released in Japan in October 1978. That same year,
Gremlin Industries Gremlin Industries was an American arcade game manufacturer active from 1971 to 1983, based in San Diego, California. Following its acquisition by Sega in 1978, the company was known as Sega/Gremlin or Gremlin/Sega. The company's name was subs ...
licensed the game outside Japan.


Reception and legacy

The game is reported to have sold nearly 10,000 units, which was a good sales figure for its time. However, ''Gee Bee'' was not as successful as Namco hoped it would be, due to coin drop earnings per unit falling below expectations and due to competition from
Taito is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, vending machines and jukeboxes into Japan. It ...
's ''
Space Invaders is a 1978 shoot 'em up arcade game developed by Tomohiro Nishikado. It was manufactured and sold by Taito in Japan, and licensed to the Midway division of Bally for overseas distribution. ''Space Invaders'' was the first fixed shooter and ...
''. Nevertheless, ''Gee Bee'' was the eighth highest-earning arcade video game of 1978 in Japan, and helped establish Namco as a prime video game developer in Japan, leading to them producing their own arcade games alongside publishing those from other companies. The November 11, 1978 issue of '' Cashbox'' complimented the game's cabinet artwork, while the December 30 issue stated that it had a "good looking cabinet and graphics". In a retrospective, Earn Green of ''
Allgame RhythmOne , previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel. Blinkx was founded in 2004, went publ ...
'' noted the game's importance for
Namco was a Japanese multinational corporation, multinational video game and entertainment company, headquartered in Ōta, Tokyo. It held several international branches, including Namco America in Santa Clara, California, Namco Europe in London, Na ...
, being Toru Iwatani's first video game for the company. ''
Retro Gamer ''Retro Gamer'' is a British magazine, published worldwide, covering retro video games. It was the first commercial magazine to be devoted entirely to the subject. Launched in January 2004 as a quarterly publication, ''Retro Gamer'' soon became ...
'' listed ''Gee Bee'' as one of the best ''Breakout'' clones for its notability as Namco's first internally designed video game. ''Gee Bee'' would spawn two sequel titles – '' Bomb Bee'' was released a year later in 1979. This game includes colorized graphics, new gameplay additions such as a 1,000 point pop bumper, and the ability to earn extra lives. A second sequel, '' Cutie Q'', was released in 1979 – this one was not developed by Iwatani, but rather Shigeru Yokoyama, who would later create ''
Galaga is a 1981 fixed shooter arcade video game developed and published by Namco. In North America, it was released by Midway Manufacturing. It is the sequel to ''Galaxian'' (1979), Namco's first major video game hit in arcades. Controlling a starshi ...
'', although Iwatani designed a number of the sprites. ''Cutie Q'' is notable for featuring "cute" characters, which would become a key inspiration for character design in Iwatani's next work, ''
Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze video game, maze action game, action video game developed and released by Namco for Arcade game, arcades. In North America, the game was released by Midway Manufacturing as part of its l ...
'', released a year later. Both ''Bomb Bee'' and ''Cutie Q'' were ported to the PlayStation in 1996 in the Japanese version of ''Namco Museum Vol. 2''; however, international versions replaced both games with '' Super Pac-Man''. ''Cutie Q'' was also ported over to the Wii as part of ''
Namco Museum Remix ''Namco Museum Remix'' is a 2007 video game compilation developed and published for the Wii by Namco Bandai Games. The compilation includes nine Namco arcade games and five "remix" games made specifically for this compilation. A remake, ''Namco Mus ...
'' in 2007 and its 2010 update ''Namco Museum Megamix''.


Notes


References


External links

* {{KLOV game, id=7927, name=Gee Bee 1978 video games Arcade video games Arcade-only video games Bandai Namco Entertainment franchises Breakout clones Gremlin Industries games Namco arcade games Pinball video games Video games developed in Japan