Gayfer's was a regional

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

chain in the southern

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. Based in

Mobile, Alabama Mobile ( , ) is a city and the county seat of Mobile County, Alabama, United States. The population was 187,041 at the 2020 United States census, 2020 census. After a successful vote to annex areas west of the city limits in July 2023, Mobil ...

, the chain of stores operated from 1879 until 1998 when it was taken over by

Dillard's Dillard's, Inc. is an American department store chain with approximately 267 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The company a ...

History

C.J. Gayfer migrated to

, from

Southwold Southwold is a seaside town and civil parish on the North Sea, in the East Suffolk District, East Suffolk district, in the county of Suffolk, England. It lies at the mouth of the River Blyth, Suffolk, River Blyth in the Suffolk Coast and Heaths ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

, sometime after the

Civil War A civil war is a war between organized groups within the same Sovereign state, state (or country). The aim of one side may be to take control of the country or a region, to achieve independence for a region, or to change government policies.J ...

. He opened a retail department store, Gayfer's, in downtown Mobile in 1879. At the time of his death in 1915, Gayfer's employed 150 people and averaged over $500,000 (~$ in ) in annual sales. Gayfer became well known for his philanthropy and was one of the earliest proponents of employee health care benefits. During the 1950s, the

Mercantile Stores Mercantile Stores Company Inc. until 1998, was a traditional department store retailer operating 102 fashion apparel stores and 16 home fashion stores in 17 states. The stores were operated under 13 different nameplates and varied in size, with t ...

chain acquired Gayfer's, which then worked aggressively on the expansion of the chain. The first branch store was opened at Town & Country Plaza in

Pensacola Pensacola ( ) is a city in the Florida panhandle in the United States. It is the county seat and only city in Escambia County. The population was 54,312 at the 2020 census. It is the principal city of the Pensacola metropolitan area, which ha ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

, in 1956. This successful move was followed four years later with the opening of the Springdale Plaza store in Mobile, Alabama, becoming the company's flagship store. The Downtown Mobile store closed in 1985. Gayfer's expanded into the Western Gulf Coast in 1963, opening a store at Edgewater Plaza Shopping City (later

Edgewater Mall Edgewater Mall is an enclosed shopping mall located in Biloxi, Mississippi, United States. Opened in 1963, its anchor stores are Belk, Dillard's, JCPenney, and Premiere Cinemas. History The mall was built in 1963 as Edgewater Plaza. Among its ...

) in

Biloxi Biloxi ( ; ) is a city in Harrison County, Mississippi, United States. It lies on the Gulf Coast of the United States, Gulf Coast in southern Mississippi, bordering the city of Gulfport, Mississippi, Gulfport to its west. The adjacent cities ar ...

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. This store was expanded in 1974 and again in 1987; it was severely damaged by

Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...

in 2005 (by this time it was Dillard's) and had to be rebuilt. In 1969 a store was opened in

Tuscaloosa Tuscaloosa ( ) is a city in and the county seat of Tuscaloosa County, Alabama, Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal Plain, Gulf Coastal and Piedmont (United States), Piedm ...

Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...

. In 1970, the

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in the company name was dropped. This was clearly a banner year for the company, as it opened stores in

Montgomery, Alabama Montgomery is the List of capitals in the United States, capital city of the U.S. state of Alabama. Named for Continental Army major general Richard Montgomery, it stands beside the Alabama River on the Gulf Coastal Plain. The population was 2 ...

(through the purchase of Montgomery-based Montgomery Fair); Jackson Mall in

Jackson, Mississippi Jackson is the List of capitals in the United States, capital and List of municipalities in Mississippi, most populous city of the U.S. state of Mississippi. The city sits on the Pearl River (Mississippi–Louisiana), Pearl River and is locate ...

, and started construction of a second store in Pensacola, Florida, at

Cordova Mall Cordova Mall, located in Pensacola, Florida, is the largest shopping center on the northwest Gulf Coast of Florida. Opened in 1971 and renovated twice, in 1987 and 2008/2009, Cordova Mall comprises of commercial property, with two major and six ...

. For the next twenty years, new stores were opened or remodeled, and by 1981 there were 18 stores bearing the Gayfers name. In 1989, the Gayfers flagship store anchoring Springdale Plaza and Mall in Mobile expanded to . In February 1992, parent Mercantile acquired

Maison Blanche Maison Blanche (, ''White House'') was a department store in New Orleans, Louisiana, and later also a chain of department stores. It was founded in 1897 by Isidore Newman, an immigrant from Germany. Maison Blanche is perhaps best remembered f ...

by converting their

Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...

(Altamonte, Florida, Fashion Square),

Daytona Beach Daytona Beach is a coastal resort city in Volusia County, Florida, United States. Located on the East Coast of the United States, its population was 72,647 at the 2020 census. It is part of the Deltona–Daytona Beach–Ormond Beach metropo ...

(Volusia), and

Jacksonville Jacksonville ( ) is the most populous city proper in the U.S. state of Florida, located on the Atlantic coast of North Florida, northeastern Florida. It is the county seat of Duval County, Florida, Duval County, with which the City of Jacksonv ...

(Roosevelt, Regency, Orange Park, Avenues) stores under the Gayfers banner. This led to their becoming one the largest department store chains in the

Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is List of regions of the United States, census regions defined by the United States Cens ...

as well as the largest stretching from

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

. In 1998, Mercantile Stores was purchased by Dillard's, Inc., and the stores that were not closed or sold to other retailers were converted to Dillard's, which ceased expanding through acquisitions after this happened.

References

{{Dillard's history Companies based in Mobile, Alabama Defunct department stores based in Alabama Retail companies established in 1879 Retail companies disestablished in 1998 Defunct companies based in Alabama American companies established in 1879