Gauloises (, "

Gaul Gaul () was a region of Western Europe first clearly described by the Roman people, Romans, encompassing present-day France, Belgium, Luxembourg, and parts of Switzerland, the Netherlands, Germany, and Northern Italy. It covered an area of . Ac ...

ish" eminine pluralin French; ''cigarette'' is a feminine noun in French) is a brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...

of French origin. It is produced by the company

Imperial Tobacco Imperial Brands plc (originally the Imperial Tobacco Company of Great Britain & Ireland, and subsequently Imperial Tobacco Group plc) is a British Multinational corporation, multinational tobacco company headquartered in Bristol, England. It is ...

following its acquisition of Altadis in January 2008 in most countries, but produced and sold by Reemtsma in

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. Until 2017 the cigarette was manufactured at a plant in Riom,

Puy-de-Dôme Puy-de-Dôme (; or ''lo Puèi Domat'') is a department in the Auvergne-Rhône-Alpes region in the centre of France. In 2021, it had a population of 662,285.Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

History

Gauloises was launched by SEITA in 1910. Traditional Gauloises were short, wide, unfiltered and made with dark

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

s from

Syria Syria, officially the Syrian Arab Republic, is a country in West Asia located in the Eastern Mediterranean and the Levant. It borders the Mediterranean Sea to the west, Turkey to Syria–Turkey border, the north, Iraq to Iraq–Syria border, t ...

and

Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...

which produced a strong and distinctive aroma. The brand is most famous for its cigarettes' strength, especially in its original unfiltered version. Forty years later, filtered Gauloises cigarettes debuted. In 1984, the Gauloises brand was expanded to include a light, American-type tobacco with a filter. The original non-filter, Gauloises Caporal, have been discontinued and replaced with Gauloises Brunes, which are also filterless but less strong. Gauloises Brunes have low tar and nicotine levels, because of European tobacco laws, but the tobacco is still dark and strong-tasting. Since 2018, Gauloises cigarettes have been produced in

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

after the last manufacturing plant in Riom,

Puy-de-Dôme Puy-de-Dôme (; or ''lo Puèi Domat'') is a department in the Auvergne-Rhône-Alpes region in the centre of France. In 2021, it had a population of 662,285.poilu'' (a slang term for the French

infantry Infantry, or infantryman are a type of soldier who specialize in ground combat, typically fighting dismounted. Historically the term was used to describe foot soldiers, i.e. those who march and fight on foot. In modern usage, the term broadl ...

man in the trenches) and the resistance fighters during the

Vichy Regime Vichy France (; 10 July 1940 – 9 August 1944), officially the French State ('), was a French rump state headed by Marshal Philippe Pétain during World War II, established as a result of the French capitulation after the defeat against ...

. Their slogan was "''Liberté toujours'' ("Freedom forever"). In 1939–1940, some packets of cigarettes were given a distinctive "troop brand". In March 1954, SEITA launched the "Gauloise Disque Bleu" brand, with CEO Pierre Grimanelli proud of the new packaging that would, he argued, increase sales. The brand was also linked to high-status and inspirational figures representing the worlds of art (e.g.

Pablo Picasso Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, Ceramic art, ceramicist, and Scenic ...

) and the intellectual elite (e.g.

Jean-Paul Sartre Jean-Paul Charles Aymard Sartre (, ; ; 21 June 1905 – 15 April 1980) was a French philosopher, playwright, novelist, screenwriter, political activist, biographer, and literary criticism, literary critic, considered a leading figure in 20th ...

Albert Camus Albert Camus ( ; ; 7 November 1913 – 4 January 1960) was a French philosopher, author, dramatist, journalist, world federalist, and political activist. He was the recipient of the 1957 Nobel Prize in Literature at the age of 44, the s ...

and

Jean Baudrillard Jean Baudrillard (, ; ; – 6 March 2007) was a French sociology, sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as hi ...

). In popular music, for example French pianist and composer

Maurice Ravel Joseph Maurice Ravel (7 March 1875 – 28 December 1937) was a French composer, pianist and conductor. He is often associated with Impressionism in music, Impressionism along with his elder contemporary Claude Debussy, although both composer ...

, American singer

Jim Morrison James Douglas Morrison (December 8, 1943 – July 3, 1971) was an American singer, songwriter, and poet who was the lead vocalist and primary lyricist of the rock band the Doors. Due to his charismatic persona, poetic lyrics, distinctive vo ...

and British music icon

John Lennon John Winston Ono Lennon (born John Winston Lennon; 9 October 19408 December 1980) was an English singer-songwriter, musician and activist. He gained global fame as the founder, co-lead vocalist and rhythm guitarist of the Beatles. Lennon's ...

. American artist

Robert Motherwell Robert Motherwell (January 24, 1915 – July 16, 1991) was an American Abstract Expressionism, abstract expressionist Painting, painter, printmaker, and editor of ''The Dada Painters and Poets: an Anthology''. He was one of the youngest of th ...

used Gauloises packets and cartons in many collages, including an extensive series with the packets surrounded by bright red acrylic paint, often with incised lines in the painted areas. In the introduction to his 2015 book ''Robert Motherwell: The Making of an American Giant'', gallery owner Bernard Jacobson says, "Motherwell smoked Lucky Strikes, but in his collage life he smokes Gauloises, around whose blue packets he now organises one composition after another, 'exotic to me precisely because in the normal course of things I don't smoke French cigarettes'." And by incorporating Gauloises packets he makes deft and condensed allusion to "French blue": to the Mediterranean and the palette of

Matisse Henri Émile Benoît Matisse (; 31 December 1869 – 3 November 1954) was a French visual arts, visual artist, known for both his use of colour and his fluid and original draughtsmanship. He was a drawing, draughtsman, printmaking, printmaker, ...

... to the smoke coiling up in a

Cubist Cubism is an early-20th-century avant-garde art movement which began in Paris. It revolutionized painting and the visual arts, and sparked artistic innovations in music, ballet, literature, and architecture. Cubist subjects are analyzed, broke ...

assemblage."

Henri Charrière Henri Charrière (; 16 November 1906 – 29 July 1973) was a French writer, convicted of murder in 1931 by the French courts and pardoned in 1970. He wrote the 1969 novel '' Papillon'', a memoir of his incarceration in and escape from a p ...

, French author and convict, repeatedly references the smoking of Gauloises in his autobiography '' Papillon''. This, together with the romantic associations of France, made Gauloises a popular brand among some writers and artists: in practically every story and novel written by Julio Cortázar set in Paris, the protagonists smoke Gauloises. John Lennon was a noted smoker of Gauloises Bleues.

Frank O'Hara Francis Russell "Frank" O'Hara (March 27, 1926 – July 25, 1966) was an American writer, poet, and art critic. A curator at the Museum of Modern Art, O'Hara became prominent in New York City's art world. O'Hara is regarded as a leading figure i ...

in his poem "The Day Lady Died" writes of going to "the tobacconist in the Ziegfeld Theatre" in New York and casually asking "for a carton of Gauloises." In

John le Carré David John Moore Cornwell (19 October 193112 December 2020), better known by his pen name John le Carré ( ), was a British author, best known for his espionage novels, many of which were successfully adapted for film or television. A "sophist ...

's 1979 novel '' Smiley's People'' a key plot point involves the concealment of a

microfilm A microform is a scaled-down reproduction of a document, typically either photographic film or paper, made for the purposes of transmission, storage, reading, and printing. Microform images are commonly reduced to about 4% or of the original d ...

in a packet of Gauloises, which are Vladimir's favourite. Anne Rice, writing as Anne Rampling in her 1986 novel '' Belinda'', also made Gauloises the favored choice of cigarette for her title character/protagonist. Smoking Gauloises is mentioned in the teen television series ''

Gossip Girl ''Gossip Girl'' is an American teen drama television series created and developed by Josh Schwartz and Stephanie Savage and based on the series of novels of the same name by Cecily von Ziegesar. It follows a group of students on Manhattan's ...

''. Sergeant Mort Cooperman smokes Gauloises in several mystery novels by Richard "Kinky" Friedman. Gauloises 001

Smoking Gauloises was also promoted as a contribution to the national good: a portion of the profits from their sale was paid to the Régie Française des Tabacs, a semi-governmental corporation charged with controlling the use of tobacco, especially by minors, and directing its profits towards socially beneficial causes. The designers of the traditional Gauloise packet reinforced national identity by selecting a peculiarly French shade of blue (like the blues later used in the work of French artist

Yves Klein Yves Klein (; 28 April 1928 – 6 June 1962) was a French artist and an important figure in post-war European art. He was a leading member of the French artistic movement of Nouveau réalisme founded in 1960 by art critic Pierre Restany. Klein wa ...

John Frusciante John Anthony Frusciante ( ; born March 5, 1970) is an American musician and the guitarist of the Red Hot Chili Peppers, having been with the band across three iterations. He has released 11 solo albums and 7 EPs, ranging in style from acoustic gu ...

, guitarist of the

Red Hot Chili Peppers The Red Hot Chili Peppers are an American rock band formed in Los Angeles in 1982, consisting of Anthony Kiedis (vocals), Flea (musician), Flea (bass), John Frusciante (guitar), and Chad Smith (drums). Their music incorporates elements of a ...

, smoked Gauloises, as noted in the book ''Scar Tissue'' by friend and bandmate Anthony Kiedis. During his time at

Marlborough College Marlborough College is a Public school (United Kingdom), public school (English private boarding school) for pupils aged 13 to 18 in Marlborough, Wiltshire, England. It was founded as Marlborough School in 1843 by the Dean of Manchester, George ...

in the early 1960s English singer-songwriter Nick Drake would enjoy smoking Disque Bleu cigarettes with his friend Jeremy Mason, in the High Street of the town. The last factory producing Gauloises, in

Lille Lille (, ; ; ; ; ) is a city in the northern part of France, within French Flanders. Positioned along the Deûle river, near France's border with Belgium, it is the capital of the Hauts-de-France Regions of France, region, the Prefectures in F ...

, closed in 2005. In July 2016, the French government considered a ban on both the Gauloises and Gitanes cigarette brands because they were deemed "too stylish and cool". The ban would also apply to brands including

Marlboro Marlboro (, ) is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the ...

Gold, Vogue, Lucky Strike and

Fortuna Fortuna (, equivalent to the Greek mythology, Greek goddess Tyche) is the goddess of fortune and the personification of luck in Religion in ancient Rome, Roman religion who, largely thanks to the Late Antique author Boethius, remained popular thr ...

. It is the result of a new public health law based on a European directive that says tobacco products "must not include any element that contributes to the promotion of tobacco or give an erroneous impression of certain characteristics". Four major tobacco companies have written to the government seeking clarification on the potential law, calling for an urgent meeting to discuss the details of the plan. In the letter they accuse French health minister

Marisol Touraine Marisol Touraine (; born 7 March 1959) is a French politician who served as Minister of Social Affairs and Health under Prime Ministers Jean-Marc Ayrault,Angelique ChrisafisWomen in the French cabinet ''The Guardian'', 18 May 2012Olivier Augu ...

of an "arbitrary and disproportionate" application of EU directives.

Legal problems

The cigarette was manufactured by SEITA but 1999 proved to be a landmark year. The legal difficulties crystallised when a French health insurance fund filed a 51.33 million

franc The franc is any of various units of currency. One franc is typically divided into 100 centimes. The name is said to derive from the Latin inscription ''francorum rex'' (King of the Franks) used on early French coins and until the 18th century ...

lawsuit A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today ...

against four cigarette companies, including SEITA, to cover the estimated and continuing costs of treating the illnesses linked to cigarette smoking. This was followed by an action filed by the family of a deceased heavy smoker and the French state health insurer, ''Caisse Primaire d'Assurance Maladie'', claiming compensation for the cost of the deceased's medical treatment and for producing a dangerous and addictive product. Consequently, brand management was assigned to Altadis, with joint French and Spanish ownership, and this company continued manufacture and international distribution until its acquisition by

. On 30 October 2007 the Criminal Chamber of the

Court of Cassation A court of cassation is a high-instance court that exists in some judicial systems. Courts of cassation do not re-examine the facts of a case; they only interpret the relevant law. In this, they are appellate courts of the highest instance. In ...

ruled against SEITA, accusing it of having signed a partnership agreement with the organisers of the 2000–2002 Francofolies Festivals for the use of visual brand elements of Gauloises Blondes.

Sport sponsorship

Auto sponsorship

Gauloises was the primary sponsor of the

Équipe Ligier Équipe Ligier () is a motorsport team, best known for its Formula One team that operated from to . The team was founded in 1968 by former French rugby union player Guy Ligier as a sports car manufacturer. Sports car origins After retiring fr ...

French

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

team in , replacing sister brand Gitanes, as well as its successor

Alain Prost Alain Marie Pascal Prost (; born 24 February 1955) is a French former racing driver and motorsport executive, who competed in Formula One from to . Nicknamed "the Professor", Prost won four Formula One World Drivers' Championship titles and� ...

Prost Grand Prix Prost Grand Prix was a Formula One racing team owned and managed by four-time Formula One world champion Alain Prost. The team participated in five seasons from 1997 to 2001. The team was the last France, French Formula One team based in France, ...

from until . Gauloises also sponsored the Kronos Total Citroën World Rally Team Citroën Xsara WRC in

World Rally Car A World Rally Car is a racing automobile built to the specific regulations set by the Fédération Internationale de l'Automobile (FIA) and designed for competition in the World Rally Championship (WRC). The cars were introduced in 1997 as a repl ...

s in the WRC during the 2006 World Rally Championship.

Moto sponsorship

Gauloises was the primary sponsor of the factory Yamaha team in 2004 and 2005, as well as the satellite Tech 3 team from 2001 until 2004 when they got sponsored by

in the

MotoGP Grand Prix motorcycle racing is the highest class of motorcycle road racing events held on Road racing, road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held sin ...

class. Gauloises was a major sponsor for teams in the Dakar Rally. Gauloises also sponsored various grand prix races on the MotoGP calendar, such as the

Dutch TT The Dutch Tourist Trophy, also known as the ''TT Assen'', and also sometimes known as the Dutch Motorcycle Grand Prix, is an annual Dutch motorsport event established in 1925 for road racing motorcycles held on the TT Circuit Assen, also known ...

, the

Circuit de Barcelona-Catalunya The Circuit de Barcelona-Catalunya () is a motorsport race track in Montmeló, Barcelona, Catalonia, Spain. With long straights and a variety of corners, the Circuit de Barcelona-Catalunya is seen as an all-rounder circuit. The track has stands ...

and the

Brno Circuit The Masaryk circuit () or Masarykring, also referred to as the Brno Circuit, refers to two motorsport race tracks located in Brno, Czech Republic. The original street circuit was made up of public roads, and at its longest measured . The track i ...

Markets

Gauloises is mainly sold in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

, but also was or still is sold in

Algeria Algeria, officially the People's Democratic Republic of Algeria, is a country in the Maghreb region of North Africa. It is bordered to Algeria–Tunisia border, the northeast by Tunisia; to Algeria–Libya border, the east by Libya; to Alger ...

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...

Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Luxembourg Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe. It is bordered by Belgium to the west and north, Germany to the east, and France on the south. Its capital and most populous city, Luxembour ...

Madagascar Madagascar, officially the Republic of Madagascar, is an island country that includes the island of Madagascar and numerous smaller peripheral islands. Lying off the southeastern coast of Africa, it is the world's List of islands by area, f ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

Morocco Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It has coastlines on the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to Algeria–Morocc ...

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

Slovenia Slovenia, officially the Republic of Slovenia, is a country in Central Europe. It borders Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the south and southeast, and a short (46.6 km) coastline within the Adriati ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

Tunisia Tunisia, officially the Republic of Tunisia, is a country in the Maghreb region of North Africa. It is bordered by Algeria to the west and southwest, Libya to the southeast, and the Mediterranean Sea to the north and east. Tunisia also shares m ...

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

, and

United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...

. Gauloises is no longer available in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

or in

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

References

{{Imperial Tobacco Imperial Brands brands French brands Cigarette brands Products introduced in 1910