Garçon Wines is a British manufacturer of
wine bottle
A wine bottle is a bottle, generally a glass bottle, that is used for holding wine. Some wines are fermentation (wine), fermented in the bottle while others are bottled only after fermentation. Recently the bottle has become a standard unit of ...
s and related packaging. Founded in 2016, the company produces a wine bottle that, with its packaging, can fit through a
letter box
A letter box, letterbox, letter plate, letter hole, mail slot or mailbox is a receptacle for receiving incoming mail at a private residence or business. For outgoing mail, post boxes are often used for depositing the mail for collection, altho ...
opening.
History
The company was founded by Joe Revell and Santiago Navarro. Developing a flat wine bottle was not part of their original
business plan
A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on ...
, which was to be a consumer wine club. Revell's friend complained they could not have wine delivered easily as they were often away from home or in the office.
[ He appeared on ]CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
's show ''Pop Up Start Up'' in 2016, and was awarded £20,000 to start the business.
In 2017, Garçon Wines won the Best New Beverage Concept award at the World Beverage Innovation Awards and was a Diamond Finalist in the Awards for Packaging Innovation the following year.
Product range
Garçon Wines manufactures full-sized bottles made from recycled polyethylene terephthalate
Polyethylene terephthalate (or poly(ethylene terephthalate), PET, PETE, or the obsolete PETP or PET-P), is the most common thermoplastic polymer resin of the polyester family and is used in synthetic fibre, fibres for clothing, packaging, conta ...
, which were designed to fit through a letterbox.[ A bottle holds , the same as a conventional wine bottle, but is around taller and is fully recyclable.][
In 2019, Garçon Wines introduced a customised wine package that could accommodate ten of its bottles in the same space as four conventional ones. Eight bottles are packed vertically with the final two slotted into the neck space on either side of the row of eight, virtually eliminating dead space. This allows 1040 bottles to be stored in a standard container ]pallet
A pallet (also called a skid) is a flat transport structure, which supports goods in a stable fashion while being lifted by a forklift, a pallet jack, a Loader (equipment), front loader, a Jack (mechanical), jacking device, or an erect cra ...
, compared to 456 standard sized bottles, reducing the environmental footprint and cost for transport and handling.Naked Wines
Naked Wines is an online wine retailer, founded by Rowan Gormley which launched in the UK on 1 December 2008.
History
In March 2010, Naked Wines announced a pricing model called Advance Bookings at the London International Wine Fair. The ...
, supplying the packaging.
See also
* Bocksbeutel
The Bocksbeutel () is a type of wine bottle with the form of a flattened ellipsoid. It is commonly used for wines from Franconia in Germany, but is also used for some Portuguese wines, in particular rosés, where the bottle is called cantil, and ...
– a type of wine bottle with the form of a flattened ellipsoid
References
External links
*
{{portalbar, Companies, Wine
Wine industry organizations
Bottling companies
Packaging companies of the United Kingdom