Gary Lee Aspden (born 27 September 1969) is an English brand consultant and designer notable for his association with

adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

. He was born in

Darwen Darwen is a market town and civil parish in the Blackburn with Darwen borough in Lancashire, England. The residents of the town are known as "Darreners". The A666 road, A666 road passes through Darwen towards Blackburn to the north, Bolton to ...

Lancashire Lancashire ( , ; abbreviated ''Lancs'') is a ceremonial county in North West England. It is bordered by Cumbria to the north, North Yorkshire and West Yorkshire to the east, Greater Manchester and Merseyside to the south, and the Irish Sea to ...

, and attended Queen Elizabeth's Grammar School. Aspden began collaborating with adidas in the 1990s, and gained prominence through successful outreach with celebrities while working for the entertainment marketing team. After nine years with adidas UK, he founded his own consulting agency, Darwen Design, but is the chief curator of adidas' Spezial line, which he created in 2013. In October 2019, he held an exhibition of more than 1,000 trainers in

Blackburn Blackburn () is an industrial town and the administrative centre of the Blackburn with Darwen borough in Lancashire, England. The town is north of the West Pennine Moors on the southern edge of the River Ribble, Ribble Valley, east of Preston ...

as part of the British Textile Biennial. In July 2024, a section of Knott Street in Darwen, Lancashire, was renamed Gary Aspden Way.

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* 1969 births People from Darwen Living people English fashion designers English marketing people Adidas people People educated at Queen Elizabeth's Grammar School, Blackburn {{UK-business-bio-1960s-stub