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Gardner "Mike" Cowles Jr. (1903–1985) was an American newspaper and magazine publisher. He was co-owner of the
Cowles Media Company Cowles Media Company ( ) (1935–1998) was a newspaper, magazine and information publishing company based in Minneapolis, Minnesota in the United States. The company operated Cowles Business Media, Cowles Creative Publishing, and Cowles Ent ...
, whose assets included the ''
Minneapolis Star The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...
'', the ''
Minneapolis Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...
'', the ''
Des Moines Register ''The Des Moines Register'' is the daily morning newspaper of Des Moines, Iowa. History Early period The first newspaper in Des Moines was the ''Iowa Star''. In July 1849, Barlow Granger began the paper in an abandoned log cabin by the junction ...
'', ''
Look To look is to use sight to perceive an object. Look or The Look may refer to: Businesses and products * Look (modeling agency), an Israeli modeling agency * ''Look'' (American magazine), a defunct general-interest magazine * ''Look'' (UK m ...
'' magazine, and a half-interest in ''
Harper's Magazine ''Harper's Magazine'' is a monthly magazine of literature, politics, culture, finance, and the arts. Launched in New York City in June 1850, it is the oldest continuously published monthly magazine in the U.S. (''Scientific American'' is older, b ...
''.


Biography

Cowles was a descendant of Hannah Bushoup (c. 1613–1683) of Hartford, Connecticut, and John Cowles (1598–1675) of
Gloucestershire Gloucestershire ( abbreviated Glos) is a county in South West England. The county comprises part of the Cotswold Hills, part of the flat fertile valley of the River Severn and the entire Forest of Dean. The county town is the city of Gl ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...
. His father
Gardner Cowles Sr. Gardner Cowles Sr. (1861–1946) was an American banker, publisher, and politician. He was the owner of ''The Des Moines Register'' and the ''Des Moines Tribune''. Biography Cowles father was a descendant of Hannah Bushoup (c. 1613–1683) of Ha ...
was a banker, publisher, and politician who purchased ''
The Des Moines Register ''The Des Moines Register'' is the daily morning newspaper of Des Moines, Iowa. History Early period The first newspaper in Des Moines was the ''Iowa Star''. In July 1849, Barlow Granger began the paper in an abandoned log cabin by the junction ...
'' and the ''
Des Moines Tribune ''The Des Moines Tribune'' was a daily afternoon newspaper published in Des Moines, Iowa Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the ci ...
''. Cowles Jr. was born in
Algona, Iowa Algona is the county seat of Kossuth County, Iowa, United States. The population was 5,487 at the 2020 census. Ambrose A. Call State Park is located two miles southwest of the city. History Algona was founded in 1854 and was named after the Alg ...
. He was educated at
Phillips Exeter Academy (not for oneself) la, Finis Origine Pendet (The End Depends Upon the Beginning) gr, Χάριτι Θεοῦ (By the Grace of God) , location = 20 Main Street , city = Exeter, New Hampshire , zipcode ...
and
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
. He became co-owner with his brother
John John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Seco ...
of the
Cowles Media Company Cowles Media Company ( ) (1935–1998) was a newspaper, magazine and information publishing company based in Minneapolis, Minnesota in the United States. The company operated Cowles Business Media, Cowles Creative Publishing, and Cowles Ent ...
(established in 1935), and in 1937 became co-founder, co-publisher, and editor of ''
Look To look is to use sight to perceive an object. Look or The Look may refer to: Businesses and products * Look (modeling agency), an Israeli modeling agency * ''Look'' (American magazine), a defunct general-interest magazine * ''Look'' (UK m ...
'' magazine. He also served as executive editor of ''The Des Moines Register'' and ''The Des Moines Tribune''. In 1939, Mike and John, along with entrepreneur Everett M. "Busy" Arnold, became owners of the newly formed Comic Magazines, Inc., the corporate entity that would publish the
Quality Comics Quality Comics was an American comic book publishing company which operated from 1937 to 1956 and was a creative, influential force in what historians and fans call the Golden Age of Comic Books. Notable, long-running titles published by Qualit ...
comic book line. (Quality was an influential creative force in what historians and fans call the
Golden Age of comic books The Golden Age of Comic Books describes an era of American comic books from 1938 to 1956. During this time, modern comic books were first published and rapidly increased in popularity. The superhero archetype was created and many well-known cha ...
). In the
1940 Republican Party presidential primaries From March 12 to May 17, 1940, voters of the Republican Party chose delegates to nominate a candidate for president at the 1940 Republican National Convention. The nominee was selected at the convention in Philadelphia, Pennsylvania from June 24� ...
, Cowles and his brother supported
Wendell Willkie Wendell Lewis Willkie (born Lewis Wendell Willkie; February 18, 1892 – October 8, 1944) was an American lawyer, corporate executive and the 1940 Republican nominee for President. Willkie appealed to many convention delegates as the Republican ...
in their newspapers and magazines. Cowles later accompanied Wilkie on a world tour, and helped him write the bestseller '' One World''. In 1942 Cowles had been appointed to wartime duty as assistant director of the
Office of War Information The United States Office of War Information (OWI) was a United States government agency created during World War II. The OWI operated from June 1942 until September 1945. Through radio broadcasts, newspapers, posters, photographs, films and other ...
. His responsibilities in the OWI were to direct a domestic news bureau, coordinating information from non-military government agencies. Cowles served in the OWI under the leadership of
Elmer Davis Elmer Holmes Davis (January 13, 1890 – May 18, 1958) was an American news reporter, author, the Director of the United States Office of War Information during World War II and a Peabody Award recipient. Early life and career Davis was born ...
for about a year and then returned to
Des Moines Des Moines () is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moine ...
. In the fall of 1942 Cowles and
Barnes Barnes may refer to: People *Barnes (name), a family name and a given name (includes lists of people with that name) Places United Kingdom *Barnes, London, England ** Barnes railway station ** Barnes Bridge railway station **Barnes Railway Brid ...
accompanied special representative of President
Roosevelt Roosevelt may refer to: *Theodore Roosevelt (1858–1919), 26th U.S. president *Franklin D. Roosevelt (1882–1945), 32nd U.S. president Businesses and organisations * Roosevelt Hotel (disambiguation) * Roosevelt & Son, a merchant bank * Rooseve ...
Wendell Willkie Wendell Lewis Willkie (born Lewis Wendell Willkie; February 18, 1892 – October 8, 1944) was an American lawyer, corporate executive and the 1940 Republican nominee for President. Willkie appealed to many convention delegates as the Republican ...
in his international tour (North Africa - Beirut - Jerusalem - Soviet Union - Siberia - China). They visited
Stalin Joseph Vissarionovich Stalin (born Ioseb Besarionis dze Jughashvili; – 5 March 1953) was a Georgian revolutionary and Soviet political leader who led the Soviet Union from 1924 until his death in 1953. He held power as General Secret ...
in Moscow on September 23, 1942 Returned to USA Cowles had 2-hours
press conference A press conference or news conference is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental or ...
in November 1942 and told how Stalin allegedly expressed
anti-British sentiment Anti-British sentiment is prejudice, persecution, discrimination, fear or hatred against the British Government, British people, or the culture of the United Kingdom. Argentina Anti-British feeling in Argentina originates mainly from two ...
. Stalin denied the accusation. In his 1985 memoir ''Mike Looks Back'' Cowles claimed Willkie had asked him to cover for him during an assignation with
Madame Chiang Soong Mei-ling (also spelled Soong May-ling, ; March 5, 1898 – October 23, 2003), also known as Madame Chiang Kai-shek or Madame Chiang, was a Chinese political figure who was First Lady of the Republic of China, the wife of Generalissimo and ...
. The two had absented themselves from a banquet, Cowles said, leaving him to confront an angry
generalissimo ''Generalissimo'' ( ) is a military rank of the highest degree, superior to field marshal and other five-star ranks in the states where they are used. Usage The word (), an Italian term, is the absolute superlative of ('general') thus m ...
and three of his gun-wielding bodyguards—later inflated to 'sixty' in Washington gossip circles—who searched the guesthouse and found nothing. For a time, Cowles owned the infamous "
petrified In geology, petrifaction or petrification () is the process by which organic material becomes a fossil through the replacement of the original material and the filling of the original pore spaces with minerals. Petrified wood typifies this proce ...
man" the
Cardiff Giant The Cardiff Giant was one of the most famous archaeological hoaxes in American history. It was a , 3,000 pound purported " petrified man" uncovered on October 16, 1869, by workers digging a well behind the barn of William C. "Stub" Newell in Car ...
, which he bought to adorn his basement rumpus room as a coffee table and conversation piece. During 1947, he sold it to the
Farmers' Museum The Farmers' Museum is located in Cooperstown, New York, and is one of the best-known attractions in the town. Just north of Cooperstown, it overlooks Otsego Lake and recreates rural life from the 19th century through exhibits and interactive ...
in
Cooperstown, New York Cooperstown is a village in and county seat of Otsego County, New York, United States. Most of the village lies within the town of Otsego, but some of the eastern part is in the town of Middlefield. Located at the foot of Otsego Lake in the ...
, where it is still displayed. Cowles was a donor to the Gardner Cowles Foundation, an executive of the
Farfield Foundation Farfield is one of the seven boarding houses at Gresham's, an English public school at Holt, Norfolk. Farfield is currently home to approximately fifty boys. History and traditions Farfield was the third new boarding house to be built at t ...
(supposedly a
CIA The Central Intelligence Agency (CIA ), known informally as the Agency and historically as the Company, is a civilian foreign intelligence service of the federal government of the United States, officially tasked with gathering, processing, ...
front), and sponsor of the journal ''
History History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the History of writing#Inventions of writing, invention of writing systems is considered prehistory. "History" is an umbr ...
''. In the 1950s, Cowles was involved with the propaganda campaign
Crusade for Freedom The Crusade for Freedom was an American propaganda campaign operating from 1950–1960. Its public goal was to raise funds for Radio Free Europe; it also served to conceal the CIA's funding of Radio Free Europe and to generate domestic support f ...
. He was a delegate to the
1954 Bilderberg Conference The Bilderberg meeting, Bilderberg Conference in 1954 was the first annual meeting of European politicians, bankers and monarchs and American politicians and bankers. The founders and promoters were Prince Bernhard of Lippe-Biesterfeld, Prince Bern ...
, the first meeting of the conference.


Personal life and death

Cowles was married to writer, editor, and artist
Fleur Cowles Fleur Fenton Cowles (January 20, 1908 – June 5, 2009
by "Gardner Cowles Jr. Is Dead at 82; Helped Build Publishing Empire"
''The New York Times'' (July 9, 1985).
His daughter
Lois Cowles Harrison Lois Cowles Harrison (June 23, 1934 – June 6, 2013) was a civic leader, women's rights activist, and philanthropist. Early life and education Lois Cowles was born in Des Moines, Iowa, daughter of Gardner Cowles Jr., co-founder and publisher of ...
(1934–2013) was a civic leader, women's rights activist, and philanthropist. He was married to Jan Hochstraser (also known as Jan Streate Cox) from May 1956 until his death and had a daughter Virginia and stepson
Charles Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was ...
, an art dealer. Cowles Jr. died at age 82 on July 8, 1985, from
cardiac arrest Cardiac arrest is when the heart suddenly and unexpectedly stops beating. It is a medical emergency that, without immediate medical intervention, will result in sudden cardiac death within minutes. Cardiopulmonary resuscitation (CPR) and possib ...
in
Southampton, New York Southampton, officially the Town of Southampton, is a town in southeastern Suffolk County, New York, partly on the South Fork of Long Island. As of the 2020 U.S. census, the town had a population of 69,036. Southampton is included in the str ...
. His memoirs were published in 1985.Cowles, Gardner. ''Mike Looks Back: The Memoirs of Gardner Cowles, Founder of Look Magazine''. New York: 1985.


References

{{DEFAULTSORT:Cowles, Gardner Jr. 1903 births 1985 deaths American publishers (people) Cowles family Harvard University alumni Phillips Exeter Academy alumni 20th-century American newspaper publishers (people) Businesspeople from Iowa People of the United States Office of War Information