Gamesa (formerly Galletera Mexicana S.A. de C.V. "Mexican Biscuit Company")(also Grupo Gamesa) is

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

's largest manufacturer of

cookie A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...

s. The company also makes flour, ready to eat cereals and other related products. It is headquartered in

San Nicolás de los Garza San Nicolás de los Garza, sometimes known only as San Nicolás, is a city and coextensive municipalities of Mexico, municipality in the Mexican state of Nuevo León that is part of the Monterrey metropolitan area. It has become primarily a city ...

Nuevo León Nuevo León, officially the Free and Sovereign State of Nuevo León, is a Administrative divisions of Mexico, state in northeastern Mexico. The state borders the Mexican states of Tamaulipas, Coahuila, Zacatecas, and San Luis Potosí, San Luis ...

, Mexico, and have production facilities in eight states across Mexico and one in Colombia. In 1990, they were acquired by

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

, also owner of Pepsi, Sabritas and Sonric's in Mexico. Gamesa also sells cookies in the United States, Central and South America and the Caribbean. Among their most successful brands are " Marias Gamesa", "Emperador", "Arcoiris", "Mamut", "Chokis", "Cremax", "Marca Gamesa", "Saladitas", "Crackets", among others.

History

Alberto, Ignacio, and Manuel Santos Gonzalez, three brothers, acquired the majority of the stocks of the pasta and cookie company "Lara" in 1921, which would change name and merge with other companies to create "Gamesa". In 1992, the cookie company introduced nine value-priced cookies to the United States market. The move to the U.S. market would hopefully net the company $10 million in sales by the end of 1992 and $20 million by 1993. The advertisement for this campaign was handled by Market Entry of Dallas, TX. They targeted Hispanic consumers. In the year 2000, the company began a new era in which automation became the norm. The company acquired machinery from Italian compan
Sasib
that allowed them to produce as much as 3.3 kilos (about 7.3 pounds) per hour. As of 2023, the company had 13,000 employees.

Products

* Emperador * Chokis * Marias * Arcoiris * Clasicas * Mamut * Saladitas * Crackets

References

External links

Company website

Official Instagram

Gamesa USA Facebook
Monterrey metropolitan area Manufacturing companies of Mexico Mexican brands PepsiCo subsidiaries Food and drink companies established in 1921 Mexican companies established in 1921 Mexican subsidiaries of foreign companies {{Food-product-stub