Galaxy Unpacked is an annual event held by

Samsung Electronics Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; ) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is curr ...

where it showcases new

mobile devices A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. Mod ...

for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the

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Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

. For successive releases, the event has frequently been held in

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, and

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and, as of 2015, has been branded under the Galaxy Unpacked moniker. The event includes keynote presentations for product launches, delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones. Live broadcasts of Galaxy Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation. Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.

History

In August 2020, due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in

Suwon Suwon (; ) is the largest city and capital of Gyeonggi Province, South Korea's most populous province. The city lies approximately south of the national capital, Seoul. With a population of 1.2 million, Suwon has more inhabitants than Ulsan, tho ...

, South Korea. The event garnered over 56 million accumulated views. The Galaxy Unpacked for Samsung's

Galaxy Z Fold 5 The Samsung Galaxy Z Fold 5 (stylized as Samsung Galaxy Z Fold5, sold as Samsung Galaxy Fold 5 in certain territories) is an Android-based foldable smartphone that was announced by Samsung Electronics on July 26, 2023. The unveiling marked the fir ...

Galaxy Z Flip 5 The Samsung Galaxy Z Flip 5 (stylized as Samsung Galaxy Z Flip5, sold as Samsung Galaxy Flip 5 in certain territories) is an Android-based foldable smartphone that was announced by Samsung Electronics on July 26, 2023. Its unveiling marked the fir ...

, Galaxy Watch 6 series, and Galaxy Tab S9 series was held on July 26, 2023, at 12PM GMT (8PM KST) in

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, where

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

member

SUGA Min Yoon-gi (; born March 9, 1993), known professionally by his stage names Suga (; stylized in all caps) and Agust D, is a South Korean rapper, songwriter and record producer. He debuted as a member of the South Korean boy band BTS in June ...

(Min Yoon-gi) made an appearance. His song

Daechwita ''Daechwita'' () is a genre of Korean traditional music consisting of military music played by wind and percussion instruments, generally performed while marching or as a static performance. Instrumentation Instruments used include '' na ...

, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance. The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device for a release date set sometime in the latter part of 2024. During the event,

Pokimane Imane Anys (; Arabic: إِيمَان أَنِيس, born 14 May 1996), known professionally as Pokimane ( or ), is a Canadian online streamer, YouTuber and influencer. She is best known for gameplay and commentary livestreams on Twitch, most no ...

made a special guest appearance showcasing AI features of the new phones.

Product launches

References

{{Navboxes, list1= {{Samsung Electronics {{Samsung phones Unpacked 2009 establishments Technology conferences

History

Product launches

See also

References