Gadget Flow (also known as The Gadget Flow) is a curated

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

marketplace based in New York City. It was launched in 2012 in

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon,

Etsy Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...

Kickstarter Kickstarter, PBC is an American Benefit corporation, public benefit corporation based in Brooklyn, New York City, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative project ...

, IndieGogo, and other crowdfunding platforms.

History

In 2012, Gadget Flow was founded in an apartment in

Athens, Greece Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...

by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog. Its first revenues came from banner advertising around published content on new products from Greek designers and artists on

Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...

and Etsy. The team added a “buy now” button after each product review, redirecting visitors to the artisan's website. In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business. The company drew attention from its exhibitions at tech events and conferences, including

Web Summit Web Summit is an annual technology convention (meeting), conference held in Lisbon, Portugal. Founded in 2009 by Paddy Cosgrave, Web Summit was held in Dublin, Ireland until 2016, when it moved to Lisbon. The conference's topics center on intern ...

Dublin held in November 2014 and The Next Web Conference NYC held in November 2015. In 2014 the site launched

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

applications for product search. Product features include live video product reviews with interactive question-and-answer sessions. The company launched The Gadget Flow Shop in August 2016. In 2018 Gadget Flow launched the first episode of its podcast about marketing,

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...

, and product placement. In 2023, Gadget Flow was acquired by The Crowdfunding Formula.

Leadership

Gadget Flow is managed by CEO Astghik Azaryan. Other key executives are: * Mike Chliounakis (Chief Operating Officer) * John Antoniou (Chief Technology Officer)

Products and services

Gadget Flow assists customers to discover, buy and save on products. The company advertises brands and businesses to their targeting community. As of 2017,

Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...

reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps. In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and

simultaneous localization and mapping Simultaneous localization and mapping (SLAM) is the computational problem of constructing or updating a map of an unknown environment while simultaneously keeping track of an Intelligent agent, agent's location within it. While this initially ap ...

technology to show products in augmented reality.

Recognitions

In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016. In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to

success. Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by ''Entrepreneur magazine'''s 2017 Entrepreneur 360 list.

References

{{reflist, 30em

External links

Official WebsiteBlog
American companies established in 2012 Retail companies established in 2012 Internet properties established in 2012 Online retailers of the United States Companies based in New York City Technology companies of the United States