Gaana is an Indian
subscription-based commercial
music streaming service. It was launched in April 2010 and is currently owned by
ENIL. It offers both Indian and international music content. Its entire
Indian music catalog was available to users worldwide until 2023, when access to the music library was restricted based on geolocation of subscribers. Gaana features music from 21 Indian languages including the major languages such as
Assamese,
Bengali,
Bhojpuri,
English,
Gujarati,
Hindi
Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
,
Kannada
Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
,
Urdu
Urdu (; , , ) is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in South Asia. It is the Languages of Pakistan, national language and ''lingua franca'' of Pakistan. In India, it is an Eighth Schedule to the Constitution of Indi ...
,
Odia,
Marathi,
Punjabi,
Tamil,
Telugu,
Maithili,
Malayalam
Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...
and other Indian regional languages.
Gaana allows users to make their playlists public so that they can be seen by other users.
They can view and favorite playlists. Its
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
was launched for
Android,
iOS and
Windows
Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
. Gaana is priced at per month (within India) and not available outside India. Gaana became a subscription-only service in 2022 after failing to secure fresh funds or find a buyer. In 2023, it was acquired by
ENIL in a slump sale.
History
The
domain name, Gaana.com, was first registered on 21 June 2005 and was launched in April 2010.
Gaana.com formed a partnership in February 2013 with
South Indian Music Companies Association to acquire rights to music from 79 different labels. Consequently, Gaana.com had access to more than 45+ million songs. Gaana generated an annual revenue of US$5 million for Times Internet.
Micromax bought a stake in Gaana.com in October 2015. In February 2018,
Tencent
Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...
also backed the company with an investment of $115 million.
In May 2015, Gaana launched gaming innovation in their music streaming app. The music app has also introduced voice assistant feature.
On 8 July 2020, Gaana debuted a short video platform called HotShots after the
Government of India
The Government of India (ISO 15919, ISO: Bhārata Sarakāra, legally the Union Government or Union of India or the Central Government) is the national authority of the Republic of India, located in South Asia, consisting of States and union t ...
banned
Bytedance-owned
TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
.
Ganna was acquired by
Entertainment Network India Limited (ENIL) for 25 lakh (about US$30,000).
In December 2024,
Mahindra & Mahindra partnered with Gaana to provide integrated in-car audio streaming for its upcoming Mahindra electric SUVs, the BE.06 and XUV.e9.
Gaana Unveils 2024 Recap: Top Songs, Artists & Trends Shaping India’s Soundscape; Arijit Singh Leads Hindi Music
Rajasthan Royals Collaborates With Gaana, Drops 22 Power-Packed Songs For Ultimate Match Fever is a musical collaboration between the Indian Premier League (IPL) team Rajasthan Royals and the music streaming platform Gaana. Launched to amplify the excitement of the 2025 IPL season, the campaign features a curated playlist of 22 energetic tracks designed to boost fan engagement and capture the spirit of cricket. This initiative marks a unique fusion of sports and music, aiming to elevate the match-day experience for fans across the country
[ ]
References
External links
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{{Music streaming services
Music streaming services
Online music stores of India
Web portals
Mass media companies based in Mumbai
Internet properties established in 2010
2010 establishments in Maharashtra
Companies of The Times Group