G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated

drink mix A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling juice, soda, or other sweet products in flavor. Another type of drink mix is represented by products that are mixed into milk. Most drin ...

sold by Gamma Labs, based in

Hauppauge, New York Hauppauge ( ) is a hamlet and census-designated place (CDP) in the towns of Islip and Smithtown in western Suffolk County, New York, on Long Island. Its population in 2022 was estimated at 20,401 by the U.S. Census Bureau. Despite the offici ...

. It is marketed as a supplement for gaming that is designed to improve focus and reaction time. G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.

Overview

A serving of G Fuel contains 140 to 150 mg of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

. G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies, game studios, video game media companies, and musicians, to create custom, promotional flavors.

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over

lead Lead () is a chemical element; it has Chemical symbol, symbol Pb (from Latin ) and atomic number 82. It is a Heavy metal (elements), heavy metal that is density, denser than most common materials. Lead is Mohs scale, soft and Ductility, malleabl ...

contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's

Proposition 65 Proposition 65 (formally titled The Safe Drinking Water and Toxic Enforcement Act of 1986, and also referred to as Prop 65) is a California law passed by direct voter initiative in 1986 by a 63%–37% vote. Its goals are to protect drinking wate ...

. On June 16, 2022, Gamma Labs fired seven of its

talent managers Talent has two principal meanings: * Talent (measurement), an ancient unit of mass and value * Aptitude or talent, a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents Talent ...

, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers". The company also banned users who mentioned the event from their

Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...

live chat. More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.

References

External links

* {{Energy drinks, state=expanded Energy drinks Products introduced in 2012 Food and drink introduced in 2012 Drink brands