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GOGOX, previously GoGoVan, is an on-demand ride sharing service based in Asia, which focuses on transportation of freight and goods in urban areas. Steven Lam Hoi-yuen, Nick Tang Kuen-wai and Reeve Kwan Chun-man co-founded the service in 2013. The service was initially launched in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
, before expanding its services. It operates in five countries in Asia, including Hong Kong, Singapore, mainland China, Taiwan, South Korea and India.


History

Steve Lam Hoi-yuen, Nick Tang Kuen-wai and Reeve Kwan Chun-man co-founded GoGoVan in Hong Kong in the summer of 2013. The startup planned on providing an alternative solution for people in Hong Kong who required a van after the founders were working on a small lunchbox delivery service. The co-founders had previously worked in the delivery market while studying in
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
and when returning to Hong Kong they realized it was quite difficult and time-consuming to organize van transport in the city. In Hong Kong where the service was launched, it was estimated that van
call centre A call centre ( Commonwealth spelling) or call center ( American spelling; see spelling differences) is a managed capability that can be centralised or remote that is used for receiving or transmitting a large volume of enquiries by telephone ...
s took around 20–30 minutes to organize a van for hire. In comparison, the app typically took 10–15 seconds to order a van, with direct communication taking place between the driver and the customer. During the first year, it was suggested by ''
South China Morning Post The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remaine ...
'' that over 100,000 users had downloaded the app in Hong Kong, with over 7,000 drivers registered and vetted to use the service. The brand expanded its operations to neighbouring Singapore in 2014. During the first week of the expansion, they attracted 200 drivers to the service. By 2014, it was suggested by
TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...
that 50% of Hong Kong's van booking market was controlled by GoGoVan. As of 2014, GoGoVan had 18,000 registered drivers in Hong Kong. During 2015, GoGoVan concentrated their expansion on Chinese cities, with moves into
Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...
,
Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...
and
Taipei , nickname = The City of Azaleas , image_map = , map_caption = , pushpin_map = Taiwan#Asia#Pacific Ocean#Earth , coordinates = , subdivision_type = Country ...
. They also moved into other Asian cities, including
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. There was a slight knock-on effect to GoGoVan and other
sharing economy The sharing economy is a socio-economic system whereby consumers share in the creation, production, distribution, trade and consumption of goods, and services. These systems take a variety of forms, often leveraging information technology and the ...
companies, as there were some isolated incidents of their drivers carrying passengers for money. According to the ''South China Morning Post'', van call centres in Hong Kong had begun to downsize or close completely due to the success of the app and the companies monopoly in Hong Kong for moving freight. In late 2017, GoGoVan merged with mainland Chinese competitor 58 Suyun. That deal gave GoGoVan instant coverage across more than 300 cities in China. In July 2020, entering its seventh anniversary, in order to convey the company's long-term development strategy as well as to build a clear market positioning, GoGoVan officially rebranded to GOGOX.


Funding

The Series A funding round was for US$6.5 million, with Centurion Private Equity as the main investor. In June 2015, GoGoVan received its third major investment, with its Series B+ round raising an additional US$10 million. The Series B+ was co-led by existing investor
Renren The Renren Network ( zh, s=人人网, hp=Rénrénwǎng, l=Everyone's Network), formerly known as the Xiaonei Network ( zh, c=校内网, hp=Xiàonèiwǎng, l=on-campus network, links=no), was a Chinese social networking service similar to Facebo ...
and new investor Zemin Hu. GoGoVan's most notable investment came in May 2016. The Series C
funding round A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other enterprise raises money to fund operations, expansion, a capital (economics), capital project, an acquisition, or some oth ...
was for an undisclosed amount. Alibaba launched their US$130 million fund to Hong Kong investors, with GoGoVan said to be one of the major recipients of the
investment fund An investment fund is a way of investment, investing money alongside other investors in order to benefit from the inherent advantages of working as part of a group such as reducing the risks of the investment by a significant percentage. These ad ...
. The Series C also included
Singapore Press Holdings Singapore Press Holdings Limited (SPH) was one of Singapore's two state media companies, which published ''The Straits Times'', numerous other newspapers and operated radio, television and digital media. In 2021, the media division was spun ...
as a major investor. In July 2021, GoGoX raised US$100 million in a funding round led by BOCOM International and Cyberport Macro Fund. Other investors included Alibaba, 58.com, Cainiao, China InnoVision, and Qianhai Equity Investment Fund.


See also

* Lalamove


References


External links

* {{official website, https://www.gogox.com/index/ Logistics companies of Hong Kong Transport companies established in 2013 2013 establishments in Asia Ridesharing companies of China