GCDS is an Italian fashion line. The name stands for Giuliano Calza Design Studio.

History

GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in

Milan, Italy Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

. The first pieces of clothing developed by the line were sweatshirts with the GCDS logo on the front. There were only 100 sweatshirts made in the first attempt. At the time the shirts were made in China, however the line is now made entirely in Italy. Initially the company only sold its products online, before being picked up by retail locations.

Company overview

Giuliano Calza is the label's creative director, and Giordano Calza is the label's chief executive officer. In 2016 GCDS opened its first flagship store in Piazza Gae Aulenti. In 2017 sales for the company reached €5 million, growing to €10 million in 2018, and in 2018 its clothing was available in about 350 retail locations. The company has store locations in Italy, Shanghai, Hong Kong, and Beijing. The brand name is more commonly known as “Giuliano Calza Design Studio”, "God Can't Destroy Streetwear", "Girls Can Desire Sex" “Giuliano Calza Does SpongeBob”,

Collections

Soon after founding, the company expanded its clothing items to include t-shirts, jackets, raincoats, and other garments. It now creates a Spring/Summer line, Men's wear line, Fall/Winter line, its "Skater or die" collection, and some limited edition collaborations, such as its “Made in LA” line. They also create accessories and in 2018 they released their first children's wear collection GCDS Mini. GCDS exhibits its new seasons at

Milan Fashion Week Milan Fashion Week ( it, Settimana della moda) is a clothing trade show held semi-annually in Milan, Italy. The autumn/winter event is held in February/March of each year, and the spring/summer event is held in September/October of each year. It ...

, and has shown at the

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...

as well. The 2019 Spring/Summer collection was inspired by a science fiction motif, specifically the 1980s and 1990s, in addition to cartoons and manga. As a part of the runway show, some models walking the catwalk were fitted with a third prosthetic breast. In 2019 GCDS released a line of lipsticks called GCDS Beauty, which included a

lipstick Lipstick is a cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick dates bac ...

called THC and which contains a PH reagent that causes a chemical color change in the lips. In November 2021, the label launched a collection in collaboration with

Bratz Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001. The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...

. In March 2022, the label collaborated with

One Piece ''One Piece'' (stylized in all caps) is a Japanese manga series written and illustrated by Eiichiro Oda. It has been serialized in Shueisha's ''shōnen'' manga magazine ''Weekly Shōnen Jump'' since July 1997, with its individual chapte ...

for its Spring/Summer 2022 collection.

References

{{reflist Italian companies established in 2015 Clothing brands of Italy Companies based in Milan