G5 Entertainment is a Swedish

video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...

that produces

free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...

mobile games A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to handheld game conso ...

History

G5 Entertainment was founded by Aleksandr Tabunov, Sergey Shults and Vlad Suglobov. In 2006, the company went public on the

Nasdaq Nordic Nasdaq Nordic is the common name for the subsidiaries of Nasdaq, Inc. that provide financial services and operate marketplaces for securities in the Nordic and Baltic regions of Europe. Historically, the operations were known by the compan ...

exchange under the ticker G5EN. In 2021, the company had grown significantly since it was founded. In 2006, the group started developing PC games and then went on to release mobile games such as Supermarket Mania and Virtual City. The games were later launched on the Apple App Store. Developed by the company, Mahjong Artifacts, was eventually adapted into a free game called Mahjong Journey. In 2024, G5 Entertainment was included in the Europe’s Long-Term Growth Champions ranking in ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

'' report.

Games

G5 is primarily active in the

market. In 2011, G5 released ''Virtual City Playground'', their first game with

freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...

monetization. As of 2018, their title ''Hidden City'' was responsible for most of their revenue, and represented a majority of the market share for

hidden object game A hidden object game, also called hidden picture or hidden object puzzle adventure (HOPA), is a subgenre of puzzle video game, puzzle video games in which the player must find items from a list that are hidden within a scene. Hidden object games a ...

s. However, later that year, analyst Daniel Zetterberg reported that the game's revenue had passed its peak. After ''Hidden City'', which had been licensed from another developer, G5 focused more on their own game development. Games published by G5 Entertainment include: Sherlock, Jewels of Egypt, Jewels of the Wild West, Hidden City, Jewels of Rome, Mahjong Journey and The Secret Society.

References

{{reflist , refs= {{Cite news , last=Benson , first=Peter , date=4 January 2017 , title=Spekulativt läge i G5 Entertainment {{! Peter Benson , language=sv , work=Svenska Dagbladet , url=https://www.svd.se/a/w2wqL/spekulativt-lage-i-g5-entertainment , access-date=7 December 2023 , issn=1101-2412 {{Cite web , last=Babaev , first=Sergey , date=11 July 2016 , title=«Если есть что-то постоянное в игровой индустрии, то это непрерывное изменение условий работы» — Gamedev на DTF , url=https://dtf.ru/gamedev/577-esli-est-chto-to-postoyannoe-v-igrovoj-industrii-to-eto-nepreryvnoe-izmenenie-uslovij-raboty , access-date=2023-12-07 , website=DTF , lang=ru {{Cite news , date=21 December 2020 , title=Sweden Gaming Stocks Crowned Lockdown Winners, With More to Come , language=en , work=

Bloomberg News Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...

, url=https://www.bloomberg.com/news/articles/2020-12-21/sweden-gaming-stocks-crowned-lockdown-winners-with-more-to-come , last1=Hoikkala , first1=Hanna , last2=Wilen , first2=Anton {{cite web , url=https://www.pocketgamer.biz/interview/68210/vlad-suglobov-on-driving-g5-success/ , title=G5 Entertainment CEO on the focus driving its success in hidden object games and beyond , date=31 May 2018 , author=Jon Jordan , website=

Pocket Gamer ''Pocket Gamer'' is a video game website and former print magazine that focuses on mobile, portable and handheld games. It was launched in 2005 by Steel Media Limited. The publication covers portable and mobile gaming formats, including iPhone, ...

{{Cite web , last=Jordan , first=Jon , date=2 January 2012 , title=2011 in review: Vlad Suglobov, CEO, G5 Entertainment , url=https://www.pocketgamer.biz/interview/36391/2011-in-review-vlad-suglobov-ceo-g5-entertainment/ , access-date=7 December 2023 , website=

{{cite web , url=https://www.redeye.se/api/articles/download-file/fa5bfba8-706f-3f64-885d-5a89537949ed , title=The "King" of its niche , date=8 June 2017 , website=redeye.se {{cite web , url=https://www.affarsvarlden.se/analys/g5-entertainment-gom-och-glom , title=Analys: Köpa aktier i G5 Entertainment? , lang=sv , last=Zetterberg , first=Daniel , date=6 November 2018 , website=

Affärsvärlden ''Affärsvärlden'' (Swedish for "Business world") is a Swedish language weekly business magazine published in Stockholm, Sweden. History and profile ''Affärsvärlden'' was founded in January 1901. Its former publisher was Ekonomi och Teknik F ...

2001 establishments in Europe Companies based in Stockholm Video game companies of Sweden