Yafit Greenberg (; 9 August 1951 – 30 November 2021), commonly known as G. Yafit (, ''Gimmel Yafit''), was an Israeli businesswoman specialising in advertising.

Biography

Greenberg was born Yaffa Maimonאשת העסקים והפרסום ג. יפית הלכה לעולמה בגיל 70
Walla, 30 November 1951 in

Bnei Brak Bnei Brak ( ) or Bene Beraq, is a city located on the central Mediterranean Sea, Mediterranean Israeli coastal plain, coastal plain in Israel, just east of Tel Aviv. A center of Haredi Judaism, Bnei Brak covers an area of 709 hectares (1,752 acre ...

in 1951 to a

traditional A tradition is a system of beliefs or behaviors (folk custom) passed down within a group of people or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examp ...

Jewish family who had

immigrated Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as permanent residents. Commuters, tourists, and other short- ...

from

Tripoli Tripoli or Tripolis (from , meaning "three cities") may refer to: Places Greece *Tripolis (region of Arcadia), a district in ancient Arcadia, Greece * Tripolis (Larisaia), an ancient Greek city in the Pelasgiotis district, Thessaly, near Larissa ...

in Libya, and was one of five daughters. She studied geography and education at

Bar-Ilan University Bar-Ilan University (BIU, , ''Universitat Bar-Ilan'') is a public research university in the Tel Aviv District city of Ramat Gan, Israel. Established in 1955, Bar Ilan is Israel's second-largest academic university institution. It has 20,000 ...

.ג. יפית הלכה לעולמה בגיל 70
Yedioth Ahronoth, 30 November 2021 She began working in marketing for Lahitun magazine, before switching to advertising, establishing the G. Yafit company in 1977.About Us
G. Yafit The company initially posted advertisements in newspapers, the first of which was an advert for

Tadiran Tadiran was an Israeli conglomerate founded in 1962 by the merger of two companies, Tadir and Ran. Tadiran had interests in electronics, home appliances (refrigeration and air conditioning), telecommunications, batteries, medical systems and defe ...

refrigerator A refrigerator, commonly shortened to fridge, is a commercial and home appliance consisting of a thermal insulation, thermally insulated compartment and a heat pump (mechanical, electronic or chemical) that transfers heat from its inside to ...

s in ''

Yedioth Ahronoth (, ; lit. "Latest News") is an Israeli daily mass market newspaper published in Tel Aviv. Founded in 1939, is Israel's largest paid newspaper by sales and circulation and has been described as "undoubtedly the country's number-one paper."

''. When

commercial television Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

began broadcasting in 1993, she began offering low-cost advertisement slots in a similar style to the newspaper adverts. Her unusual advertising style saw her front the advert herself to talk about the product. Her daughter-in-law, Maya Yeshayahu, also began appearing alongside her in the adverts. In June 2014 a group of investors led by G. Yafit acquired the

Steimatzky Steimatzky () is a bookstore chain in Israel. History 1920–25: Tzvi Steimatzky years The first store was opened by Tzvi Steimatzky in 1920 in Tel Aviv, 6 Herzl St. 1925–63: Yechezkel Steimatzky years In 1925 Tzvi's half brother Yechezkel ...

bookstore chain from

Markstone Capital Partners Elliott B. Broidy (born 1956 or 1957) is an American former unregistered lobbyist and businessman. From 2005 to 2008, he served as finance chairman of the Republican National Committee (RNC) and deputy finance chairman of the RNC from 2017 to 201 ...

.Israeli Bookstore Chain Steimatzky Sold to Investor Group Headed by Gimel Yafit
Haaretz, 20 June 2014 She died of cancer on 30 November 2021 at the age of 70.

References

External links

* {{DEFAULTSORT:Yafit, G. 1951 births 2021 deaths Bar-Ilan University alumni 21st-century Israeli businesswomen 21st-century Israeli businesspeople Israeli television personalities People from Bnei Brak Israeli people of Libyan-Jewish descent 21st-century Israeli Jews 20th-century Israeli businesswomen 20th-century Israeli businesspeople Deaths from cancer in Israel