G-Unit Records is an American record label, owned by
Universal Music Group
Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...
. Founded in 2003 by rapper
50 Cent
Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...
, the label was operated by
Interscope Records
Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...
until February 2014. Thereafter, distribution of G-Unit operated under
Caroline Records
Caroline Records is a record label that was founded in 1973. Founded in the United Kingdom to showcase British progressive rock groups, the label ceased releasing titles in 1976 and then re-emerged in the United States in 1986. The label rel ...
and
Capitol Music Group
Capitol Music Group is an American front-line umbrella label operating as a unit of Interscope Capitol Labels Group, itself a division of Universal Music Group. Inherited from UMG's acquisition of EMI's catalog in 2013, it oversees the handling of ...
. The label had also launched the subsidiary label
G-Note Records, which caters to
R&B and
pop.
The label's flagship artist is its founder 50 Cent.
History
2003–2005
Following 50 Cent's signing to
Interscope Records
Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...
in 2002, 50 Cent was granted his own label, G-Unit Records, a year later. G-Unit Records replaced 50 Cent's previous imprint, Rotten Apple Entertainment. The rap group
G-Unit
G-Unit (short for Guerilla-Unit). was an American hip hop group formed by longtime friends and East Coast rappers 50 Cent, Tony Yayo, and Lloyd Banks. After amassing a string of self-released mixtapes in the early 2000s, the group released ...
, then consisting of
Lloyd Banks
Christopher Charles Lloyd (born April 30, 1982), better known by his stage name Lloyd Banks, is an American rapper. He began his career as a member of East Coast hip-hop, East Coast hip hop group G-Unit, which he formed with childhood friends ...
,
Tony Yayo and
Young Buck, was signed to the label as a group, with each respective member also being signed as a solo artist. The first album released on the label was 50 Cent's debut studio album, ''
Get Rich or Die Tryin'
''Get Rich or Die Tryin'' is the debut studio album by American rapper 50 Cent. It was released on February 6, 2003, by Interscope Records, Eminem's Shady Records, Dr. Dre's Aftermath Entertainment, and 50 Cent's G-Unit Records. After si ...
''.
[ G-Unit biography ]AllMusic
AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
. accessed July 16, 2007. The album featured guest appearances from Young Buck, Tony Yayo and Lloyd Banks. Heavily anticipated upon release, ''Get Rich or Die Tryin' '' debuted and peaked at number one on the
Billboard 200
The ''Billboard'' 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by '' Billboard'' magazine to convey the popularity of an artist or groups of artists. Sometimes, a rec ...
, and has been certified nonuple platinum by the RIAA. The album featured the hit singles "
If I Can't" and "
21 Questions". 50 Cent's success became the foundation for other G-Unit artists to release music. G-Unit's debut studio album, ''
Beg for Mercy'', was released in November 2003. The album sold 377,000 copies in its first week of release.
[Katie Hasty. (July 9, 2008)]
Lil Wayne Back On Top Of The Billboard 200
''BillBoard''. Accessed July 10, 2008. It has now sold over 2.7 million units in the U.S. and was officially certified double platinum by the RIAA
[Crosley, Hillary (April 24, 2008)]
G-Unit, Game Push Back New Albums
''Billboard''. Accessed May 10, 2008. and 6 million copies worldwide.
. ''NYPost''. Accessed June 30, 2008. It has been certified double
platinum
Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
by the
RIAA
The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
.
[RIAA]
RIAA Searchable Database - "G-Unit"
RIAA. Accessed May 10, 2008.
Lloyd Banks
Christopher Charles Lloyd (born April 30, 1982), better known by his stage name Lloyd Banks, is an American rapper. He began his career as a member of East Coast hip-hop, East Coast hip hop group G-Unit, which he formed with childhood friends ...
released his debut album ''
The Hunger for More'' on June 29, 2004 through G-Unit. The album featured guest appearances from G-Unit artists Tony Yayo, Young Buck, 50 Cent (who also executive produced the album), and The Game. Anchored by the success of the single ''
On Fire'', it debuted and peaked at number 1 on the ''
Billboard 200
The ''Billboard'' 200 is a record chart ranking the 200 most popular music albums and EPs in the United States. It is published weekly by '' Billboard'' magazine to convey the popularity of an artist or groups of artists. Sometimes, a rec ...
''.
''The Hunger For More'' was ultimately certified
Platinum
Platinum is a chemical element; it has Symbol (chemistry), symbol Pt and atomic number 78. It is a density, dense, malleable, ductility, ductile, highly unreactive, precious metal, precious, silverish-white transition metal. Its name origina ...
in America.
After bringing in West Coast rapper and
Aftermath signee, the
Game
A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
in early 2004,
[Reid, Shaheem (February 28, 2005)]
50 Drops Game From G-Unit; Shots Fired at Radio Station
MTV. Accessed July 29, 2007. Spider Loc was also signed, around the time of Young Buck's ''
Straight Outta Cashville'' release.
[Spider Loc Bio](_blank)
. SpiderLoc.com. Accessed November 29, 2008. However, Game and 50 Cent later had a falling out, and 50 Cent became unsure about signing new artists to his "family"—how he perceived G-Unit as a group and record label. Later in 2005, the opportunity came to sign
Mobb Deep
Mobb Deep was an American Hip-hop, hip hop duo formed in Queens, New York (state), New York in 1990. Consisting of rappers/songwriters/record producers Prodigy (rapper), Prodigy and Havoc (musician), Havoc, they are considered to be among the pr ...
and
M.O.P.
G-Unit Records ended 2005 with the November release of the soundtrack to ''
Get Rich Or Die Tryin'
''Get Rich or Die Tryin'' is the debut studio album by American rapper 50 Cent. It was released on February 6, 2003, by Interscope Records, Eminem's Shady Records, Dr. Dre's Aftermath Entertainment, and 50 Cent's G-Unit Records. After si ...
''. The album featured appearances from much of the label's roster. It peaked at number 2 on the ''Billboard'' 200, and would go on to be certified Platinum by the RIAA.
2006–2009
In 2006, G-Unit Records signed
Young Hot Rod.
[Al Capone (October 17, 2007)]
Hot Rod Talks G Unit, Industry Beefs, Album, Mixtape, & More
. DefSounds. Accessed November 29, 2008. In the same year, in conjunction with
Mobb Deep
Mobb Deep was an American Hip-hop, hip hop duo formed in Queens, New York (state), New York in 1990. Consisting of rappers/songwriters/record producers Prodigy (rapper), Prodigy and Havoc (musician), Havoc, they are considered to be among the pr ...
's Infamous Records, the label signed both Nyce and
40 Glocc. In 2007, Mazaradi Fox was also added to the label. It was also highly anticipated that Detroit rapper,
Trick Trick would sign to the label, though this deal never came to be.
In 2008, amidst rumors of a "beef" within G-Unit between 50 Cent and
Young Buck, 50 Cent officially expelled Young Buck from the group, though assuring that Buck was still signed with the label. Numerous slander songs then arose on the internet from both camps, with Young Buck being included on a track with former rival and ex-G-Unit member, Game. 50 Cent then leaked a taped phone conversation between himself and Young Buck, which showed one of the true reasons for the falling out: 50 Cent was owed money by the Southern rapper. Young Buck later stated the conversation had taken place over a year before the leak. The two camps have since released a multitude of songs aimed at each other, though the feud seems to have settled down as of late 2008.
In late 2009, 50 Cent's fourth album, ''
Before I Self Destruct'', was released; which featured a track entitled "So Disrespectful", which insulted his various rivals including
Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American Rapping, rapper, businessman, and record executive. Rooted in East Coast hip-hop, he was named Billboard and Vibe's 50 Greatest Rappers of All Time, the ...
and former G-Unit Records artists,
Game
A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
and Young Buck. Also in 2009, 50 Cent would collaborate with former
Roc-A-Fella Records
Roc-A-Fella Records was an American record label and music management company founded in 1994 by record executives and entrepreneurs Shawn "Jay-Z" Carter, Damon Dash, and Kareem "Biggs" Burke. Carter issued his debut album, '' Reasonable Doubt ...
artist
Beanie Sigel, which would also lead to speculation that Beanie Sigel was signing to G-Unit Records. While promoting ''Before I Self Destruct'', 50 Cent also did a radio interview in which he spoke about the G-Unit Records roster. Within the interview, it was confirmed that Game, Young Buck,
Spider Loc and
Young Hot Rod were still signed to the label, while both
M.O.P and Mobb Deep were no longer signed. In the meantime, the label would go on to sign R&B singer,
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
and
Beanie Sigel on November 5, respectively.
2010–present
In early January 2010, 50 Cent claimed that he was looking to sign new comedians and authors to the label, venturing outside the realm of recording artists.
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
Young Jack Thriller would be the first comedian signed to the label,
releasing a weekly "So Disrespectful," YouTube podcast. also becoming a regular guest on Shade45's G-Unit Radio, and co-host of the program.
50 Cent also expressed interest in signing European R&B singer
Jamelia to G-Unit Records, citing that it could not only help her build a reputation in the U.S., but it would also be the first signing of a female artist to the label since singer,
Olivia. Also in early 2010, in reference to his recent affiliation with 50 Cent and G-Unit Records, Beanie Sigel stated that he would not be signing with the label, as he and 50 Cent mutually "used" each other, though no harm to their business relationship was made. Meanwhile, Young Buck responded to various songs released on 50 Cent's ''Before I Self Destruct''. He released five records aimed at 50 Cent, Tony Yayo, Lloyd Banks, G-Unit, and
40 Glocc.
In an interview with MTV, 50 Cent announced that he is looking for new artists, "You'll see new faces, because I'm looking for new artists now. I'll sign new artists and take them with me and kinda groom them. Some of the stuff you can't teach a person; they gotta have it". While he was on tour, recently made affiliate Beanie Sigel confirmed after a long-awaited wait, that he would be finished signing to G-Unit when 50 got back from tour.
In August 2010, amidst the controversy surrounding Montana Fishburne's entrance into the adult film industry, co-porn star,
Brian Pumper, released several rap songs shouting out 50 Cent, Lloyd Banks and Tony Yayo. Pumper repeatedly stated his wish to be signed to G-Unit. However, the members of G-Unit have repeatedly stated they are not interested in signing Pumper. Also in August, Tony Yayo discussed how he and
The Pack member, "Lil B," had hooked up and worked together in the studio, along with Yayo's newly proclaimed protege,
Danny Brown
Daniel Dewan Sewell (born March 16, 1981), better known as Danny Brown, is an American rapper, singer and songwriter from Detroit, Michigan. He was described by MTV in 2011 as "one of rap's most unique figures in recent memory".
After amassing ...
. He also stated that there was a large possibility that Lil B might be signing to G-Unit Records, and spoke as if Danny Brown was already signed. Despite this, Brown confirmed that he is not signed to G-Unit yet, but he is talks of possibly signing to the label. Also in September 2010, there was quite a bit of speculation that R&B singer,
Mýa was in the process of signing to, or was already signed to the label. Lloyd Banks later in September would confirm that
Mobb Deep
Mobb Deep was an American Hip-hop, hip hop duo formed in Queens, New York (state), New York in 1990. Consisting of rappers/songwriters/record producers Prodigy (rapper), Prodigy and Havoc (musician), Havoc, they are considered to be among the pr ...
member,
Havoc was in talks to negotiate a new contract for the group in terms of signing to the label.
On August 13, 2010, in an interview with
MTV News
MTV News was the news production division of MTV. The service was available in the US with localized versions on MTV's global network and an online news team. In 2016, MTV refreshed the MTV News brand to compete with the likes of BuzzFeed and ...
, Lloyd Banks announced that G-Unit had signed a limited distribution deal with
EMI in North America. The distribution deal is "strictly with artists Lloyd Banks and Tony Yayo," as stated by 50 Cent in an interview.
In early March 2011, rapper
Shawty Lo reported in an interview that he was in talks with the label about signing. On June 8, 2011, it was confirmed by both Shawty Lo and AllHipHop.com that he had signed a deal with G-Unit Records.
It was later confirmed by Shawty Lo that he had not signed to the label as an individual artist, but that his label D4L would be distributed by G-Unit Records.
Rumors began appearing that Lea Sunshine, the singer who was featured in
Lil' Flip's hit single, "
Sunshine", was signing to G-Unit. After touring with G-Unit and being featured on G-Note Records artist,
Hot Rod
Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimized for speed and acceleration. One definition is: "a car that's been stripped down, souped up and ma ...
's debut single, she confirmed on her Twitter account that she had signed with G-Note Records.
After a cameo appearance in
Tony Yayo's music video, "
Haters", it was reported by MTV that former
Young Money affiliate, Kidd Kidd, had signed with the label. Soon after, reported via his Twitter that he had just signed a deal with 50 Cent and G-Unit Records after 50 Cent had seen a video of performing.
In December 2011, 50 Cent signed
Jersey Shore
The Jersey Shore, commonly called the Shore by locals, is the coast, coastal region of the U.S. state of New Jersey. The term encompasses about of shore, oceanfront bordering the Atlantic Ocean, from Perth Amboy, New Jersey, Perth Amboy in the n ...
star,
DJ Pauly D, to G-Note Records, to produce three of label's albums.
On December 9, 2011, 50 Cent also released a mixtape, ''
The Big 10
''The Big 10'' is a mixtape by American rapper 50 Cent. It was released on December 9, 2011 via his community website ThisIs50' as a free download. Page 8" WhoSampled. Retrieved January 12, 2012.
* "Body on It" samples " Risin' to the Top" by ...
.'' Guest appearances on ''The Big 10'' include G-Unit affiliates, Kidd Kidd, Precious Paris and Tony Yayo. It also introduced G-Units newest signee, Paris.
In the years to follow, 50 Cent would continue to struggle to maintain a palatable working relationship with Interscope. In a 2012 interview, he explained the reason for the discord: "The deal I gave them was so well-put-together for them that they were to receive $750,000 in advance on the next albums - each one of the artists. They gotta remove that in this climate of record sales".
In April 2012, (after being ousted from the crew in 2008),
Young Buck entered talks to work with the label. Buck provided the update in a recent interview stating, "I'ma be honest with you, finally we're at a point where we're having some kind of negotiations with what they're going to be able to do for us at G-Unit." The Nashville, Tennessee native said he was ready to make a return to music, whether a part of G-Unit or not. Young Buck's last album was the 2010 independent release, ''
The Rehab''. The negotiations may not lead to a new deal between Young Buck and G-Unit, but the rapper remains optimistic.
On February 20, 2014, it was reported that 50 Cent and G-Unit Records left Interscope umbrella to operate in conjunction with Caroline Records; a unit of Capitol Music Group.
On November 8, 2016, 50 Cent signed
Uncle Murda to G-Unit Records.
In early 2018, Kidd Kidd announced his departure from both G-Unit as a group member and label artist. Lloyd Banks followed suit in 2018.
Subsidiaries
G-Note
In 2010, G-Unit launched a subsidiary label called
G-Note Records, with a focus on
R&B and Pop music.
Artists signed to this label are
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
, who was signed to G-Unit Records in 2009, and
Hot Rod
Hot rods are typically American cars that might be old, classic, or modern and that have been rebuilt or modified with large engines optimized for speed and acceleration. One definition is: "a car that's been stripped down, souped up and ma ...
who originally signed to G-Unit Records in 2006. In early 2011, Lea Sunshine was signed to the label, though she later left the label. In December 2011,
DJ Pauly D was signed to
G-Note Records,
but has since left the label.
Artists
Current acts
Former acts
Discography
See also
*
List of East Coast hip hop record labels
*
G-Note Records
References
{{Authority control
G-Unit Records
50 Cent
G-Unit
2003 establishments in New York City
Companies based in New York City
Contemporary R&B record labels
Gangsta rap record labels
Hardcore hip-hop record labels
Universal Music Group
Labels distributed by Universal Music Group
Music production companies
Music publishing companies of the United States
Record labels based in New York (state)
Pop record labels
Publishing companies established in 2003
Record labels established in 2003
American hip-hop record labels
American companies established in 2003