Future Cola is a cola-flavoured carbonated beverage manufactured by Hangzhou Wahaha Group of

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

, where its market share is 12-15%, making it the third-largest manufacturer of soft drinks in China behind

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

and

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

Cola. It is distributed by Reed's, Inc., in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

as China Cola. In China it is sold under the name ''Future Cola'' (), the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".

Markets

China

Wahaha started making its own cola in 1998. ''Feichang Kele'' (translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of

and

Pepsi-Cola Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

respectively. In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people's own cola" and incites consumers to select it over Coke or Pepsi. Future Cola's focus on rural areas gave the product high penetration at lower costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.GCB_China, "Danone Dump could mean Chance for Chinese Cola Brand", Goldenchinabrands.com, 25 May 2008, Retrieved 3 July 2008

International markets

Wahaha works with a trading and distribution company in Taiwan and completed a factory for its cola products in Indonesia. Cola has joined other Wahaha products to be exported to France, Germany, Hong Kong, Italy, Japan, Malaysia, the Netherlands, Spain, Taiwan, Thailand, and the United States.

References

External links

Future Cola (simplified Chinese)
{{Colas Hangzhou Wahaha Group Cola brands Products introduced in 1998 Chinese drink brands Soft drinks