Fuseproject is an industrial design and branding firm. Founded in 1999 by designer

Yves Béhar Yves Béhar (born 1967) is a Swiss-born American designer, entrepreneur, and educator. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Béhar is also co-founder and Chief Creative Off ...

, the company works across an array of industries including

beauty Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...

and

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

furniture Furniture refers to movable objects intended to support various human activities such as seating (e.g., stools, chairs, and sofas), eating ( tables), storing items, eating and/or working with an item, and sleeping (e.g., beds and hammocks) ...

and

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scie ...

and is based in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

and

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

History

In July 2012, Fuseproject began raising funds on

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...

for an open source game console called

OUYA The Ouya ( ), stylized as OUYA, is an Android-based microconsole developed by Ouya Inc. Julie Uhrman founded the project in 2012, bringing in designer Yves Béhar to collaborate on its design and Muffi Ghadiali as VP of Product Management to ...

, that uses the Android 4.1 operating system, to encourage smaller developers to design games for the platform. In 2014, BlueFocus Communication Group, the biggest agency network in China, acquired Fuseproject in hopes to enter the US market. In 2017, Fuseproject made international news with their design project with Juicero, for the Juicero juicer. The juicer was known for limited functionality and high price, designed with known limitations for the user - putting Fuseproject's design reputation on the line.

Awards and recognition

Fuseproject work has appeared in various publications, including ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', ''

BusinessWeek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York Cit ...

'', ''Fast Company'', ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cove ...

'', ''I.D.'', and ''

Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

'' magazine. Fuseproject has received more than 50 awards, from Industrial Designers Society of America (IDSA)/

Industrial Design Excellence Awards (2006),

Red Dot The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH & Co. KG. There are prize categories for product design, brands and communication design, and design concept. Since 1955, designers and producers can app ...

design awards, '' I.D.'' magazine awards and If Industrie Hannover. Fuseproject was listed 2nd best design firm by ''BusinessWeek'' in 2004. Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the

Cooper–Hewitt, National Design Museum Cooper Hewitt, Smithsonian Design Museum is a design museum housed within the Andrew Carnegie Mansion in Manhattan, New York City, along the Upper East Side's Museum Mile. It is one of 19 museums that fall under the wing of the Smithsonian Inst ...

References

External links

* {{Official website, http://www.fuseproject.com Industrial design firms Design companies of the United States Companies based in San Francisco