Funnel is a Swedish software company headquartered in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

. Founded in 2014 by Fredrik Skantze and Per Made, Funnel specializes in marketing data software that enables businesses to collect, prepare, and analyze data from various platforms. As of 2023, the company has expanded internationally, with additional offices in

Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, and

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

, Massachusetts.

History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who had previously developed an advertising tool for Facebook called Qwaya. In 2016, the company opened a second office in Boston, Massachusetts. In 2017, Funnel raised €8.3 million (approximately $10 million) in a funding round led by Balderton Capital. As part of the investment,

Suranga Chandratillake Suranga Chandratillake (born October 1977 in Kandy, Sri Lanka) is the founder and former CEO of blinkx, the San Francisco-based video search and advertising company which later became RhythmOne. After eight years as CEO and taking blinkx public ...

of Balderton Capital joined the company's board of directors. In January 2020, Funnel raised €42.6 million (approximately $47 million) in a Series B funding round. In October 2021, the company announced a pre-

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

funding round worth €57.1 million (approximately $66 million). In June 2020, Funnel won

TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...

’s Europas Award for Best Marketing Tech Startup.

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

included Funnel in its annual FT 1000 list of Europe's fastest-growing companies for four consecutive years—2021, 2022, 2023, and 2024. In 2023, Funnel was named one of the "Top 100 Next Unicorns" by VivaTech and GP Bullhound.

Partnerships

Funnel collaborates with media and marketing agencies such as IndieAd and

Havas Havas NV () is a French multinational corporation, multinational advertising agency, advertising and public relations company, with its registered office and head office in Puteaux, France. Havas operates in more than 100 countries. The group ...

. The company also partners with several technology providers to facilitate the integration and exchange of data between platforms, including

Google Cloud Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools ...

References

{{reflist Companies based in Stockholm Swedish companies established in 2014