Way Funky Company Pty Ltd (or Way Funky) is an Australian
swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types and styles may be worn ...
apparel manufacturing company based in
Victoria
Victoria most commonly refers to:
* Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India
* Victoria (state), a state of Australia
* Victoria, British Columbia, Canada, a provincial capital
* Victoria, Seychelles, the capi ...
, Australia. It was founded in 2002 by Duncan McLean,
[DivingNSW: Matthew Mitcham Dives Into ''Funky Trunks''](_blank)
/ref> and specializes in colorful chlorine
Chlorine is a chemical element; it has Symbol (chemistry), symbol Cl and atomic number 17. The second-lightest of the halogens, it appears between fluorine and bromine in the periodic table and its properties are mostly intermediate between ...
resistant sports swimwear. The company also produces competitive swimwear
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming (sport), swimming, Diving (sport), diving, artistic swimming, triathlon, and water polo.
Some swimsuits are designed specif ...
approved by FINA
World Aquatics, formerly known as FINA (; ), is the international federation recognised by the International Olympic Committee (IOC) for administering international competitions in List of water sports, water sports. It is one of several interna ...
.
Way Funky manages three distinct brands of swimwear: Funkita for ladies, girls and toddlers; Funky Trunks for men, boys and toddlers; and Kiargo, a separate fashion line for women.
History
Funky Trunks was launched in 2002, Funkita in 2004 and Kiargo in 2006.
In the media
Way Funky signed a deal with Australian male model Craig Barnett in 2007 and was one of the first major brands to sign a major deal in March 2010 with an openly gay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late ...
athlete, namely the Australian Olympic gold medalist diver Matthew Mitcham
Matthew John Mitcham Order of Australia, OAM (born 2 March 1988) is an Australian retired diving (sport), diver and trampoline, trampolinist. As a diver, he was the 2008 Olympic champion in the Diving at the 2008 Summer Olympics, 10m platform, ...
. Mitcham was announced as the new face of ''Funky Trunks''. He will appear globally on advertising campaigns across Australia, Europe and the United States as the brand rapidly expands into international markets. He is also spokesman and "swimwear ambassador" for the brand.''The Advocate'': Matthew Mitcham, Swimwear Spokesman
See also
*
List of swimwear brands
A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, but ...
References
External links
Funky Trunks websiteFunkita websiteKiargo website
Clothing companies established in 2002
2002 establishments in Australia
Clothing brands of Australia
Swimwear brands
Swimwear manufacturers
Manufacturing companies based in Melbourne
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