Full Throttle is an

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. It is known for its sponsorship of

National Hot Rod Association The National Hot Rod Association (NHRA) is a governing body which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorsport sanction ...

competitions from 2008 to 2012. On June 12, 2015, Monster Beverage closed on the deal to acquire

energy drinks An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving p ...

line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products. File:Fullthrottle1122.jpg, A red berry flavored Full Throttle drink File:FullThrottleEnergy.jpg, Full Throttle No-Choke Mixture

Full Throttle Coffee

Full Throttle released three coffee

of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets.

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

claims it was made with "100% premium Arabica coffee", and it was available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.Coca-Cola unveils Full Throttle Coffee - Atlanta Business Chronicle:
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Current drinks

Full Throttle True Blue Full Throttle Original

Discontinued drinks

Full Throttle Orange
Full Throttle Blue Agave/Blue Demon
Full Throttle Red Berry
Full Throttle Original Citrus Sugar Free
Full Throttle Night
Full Throttle Fury Berry
Full Throttle Fury Orange
Full Throttle Fury Blue
Full Throttle Fury Berry Sugar Free
Full Throttle Mother
Full Throttle Unleaded
Full Throttle Hydration
Full Throttle Coffee Vanilla
Full Throttle Coffee Mocha
Full Throttle Coffee Caramel
Full Throttle Twisted (Fountain Exclusive)
Full Throttle Tigerz

References

{{Coca-Cola brands Coca-Cola brands Energy drinks Food and drink introduced in 2004 it:Burn (energy drink)