() is a nationwide chain of confectionery stores and

restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...

s in Japan. Its first shop was founded in 1910 in

Yokohama is the List of cities in Japan, second-largest city in Japan by population as well as by area, and the country's most populous Municipalities of Japan, municipality. It is the capital and most populous city in Kanagawa Prefecture, with a popu ...

. Fujiya is credited with introducing the

Christmas cake Christmas cake is a type of cake, often fruitcake, served at Christmas time in many countries. British variations Christmas cake is an English tradition that began as plum porridge. A traditional English Christmas cake is made with moist Zan ...

to Japan. In 2016, the company opened its first store outside Japan in

Taipei , nickname = The City of Azaleas , image_map = , map_caption = , pushpin_map = Taiwan#Asia#Pacific Ocean#Earth , coordinates = , subdivision_type = Country ...

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

Mascot

Fujiya's

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.

References

External links

*
Fujiya - Official website
(Japanese)
Fujiya restaurants - official site
(Japanese) {{Coord missing, Tokyo Retail companies based in Tokyo Food and drink companies based in Tokyo Japanese brands Confectionery companies of Japan Restaurants in Japan Food and drink companies established in 1910 Retail companies established in 1910 Restaurants established in 1910 Companies listed on the Tokyo Stock Exchange