Frooti
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Frooti is a mango-flavoured drink sold in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
. It is made with natural flavours and mango-concentrate. It is the flagship product and most successful drink product made by Parle Agro. Frooti was launched in 1985 in
Tetra Pak Tetra Pak is a Swedish multinational food packaging and processing company headquartered in Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distr ...
packaging, and is now also sold in
PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive/ cute appearances, inte ...
bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the
United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...
, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland.


History

Frooti was launched in a green rectangular
Tetra Pak Tetra Pak is a Swedish multinational food packaging and processing company headquartered in Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distr ...
as a ready-to-serve mango drink. Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness". Other slogans used by the brand have included: "Fresh and juicy got to be Frooti", and "Juice Up your Life". The drink has been advertised by Ram Charan, Allu Arjun,
Alia Bhatt Alia Bhatt (; born 15 March 1993) is a British actress of Indian descent who predominantly works in Hindi films. Known for Alia Bhatt filmography, her portrayals of women in challenging circumstances, she has received List of awards and nomin ...
, and
Shah Rukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor and film producer who works in Hindi cinema. Referred to in the media as the "Padishah, Baadshah of Bollywood" and "King Khan", he has Shah Rukh K ...
. The brand spent 40% more on its
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
in 2013.


Ingredients

The drink contains mango pulp,
water Water is an inorganic compound with the chemical formula . It is a transparent, tasteless, odorless, and Color of water, nearly colorless chemical substance. It is the main constituent of Earth's hydrosphere and the fluids of all known liv ...
,
sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...
,
citric acid Citric acid is an organic compound with the formula . It is a Transparency and translucency, colorless Weak acid, weak organic acid. It occurs naturally in Citrus, citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, ...
,
ascorbic acid Ascorbic acid is an organic compound with formula , originally called hexuronic acid. It is a white solid, but impure samples can appear yellowish. It dissolves freely in water to give mildly acidic solutions. It is a mild reducing agent. Asco ...
,
salt In common usage, salt is a mineral composed primarily of sodium chloride (NaCl). When used in food, especially in granulated form, it is more formally called table salt. In the form of a natural crystalline mineral, salt is also known as r ...
, colouring and flavouring. Frooti contains 33.7 grams of sugar per 250 mL.


Packaging

Frooti is offered in size variants: , and and
Tetra Pak Tetra Pak is a Swedish multinational food packaging and processing company headquartered in Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distr ...
. A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response, Parle Agro launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200 mL, 250 mL, 300 mL, 500 mL, 600 mL, 1.2 L and 1.8 L. 2 L.


References

{{Reflist Indian drink brands Juice brands