"Froot" is a song by Welsh singer

Marina Diamandis Marina Lambrini Diamandis ( ; ; born 10 October 1985), known mononymously as Marina (often stylised in all caps) and previously by the stage name Marina and the Diamonds, is a Greek-Welsh singer, songwriter, poet and record producer. Born in B ...

, released under the stage name Marina and the Diamonds. It was released for streaming on 10 October 2014, to coincide with the singer's birthday, and later received a full digital release as the

lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...

of her third studio album of the same name. Diamandis premiered the single on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Background and release

In March 2014, she posted the song line "I've been saving all my summers for you." She uploaded a snippet of her then-unreleased track "Froot" through her

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

account in September 2014, and released its lyric through the same profile the following month. On 10 October, to coincide with Diamandis' 29th birthday, the song itself was premiered as the

from the newly-titled parent album ''

Froot ''Froot'' is the third studio album by Welsh singer-songwriter Marina Diamandis and her last under the stage name Marina and the Diamonds. It was originally scheduled to be released on 3 April 2015 by Neon Gold Records and Atlantic Records, al ...

'' (2015).

Composition

"Froot" is an upbeat, '80s-inspired

disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...

electropop Electropop is a popular music fusion genre combining elements of the electronic and pop styles. It has been described as a variant of synth-pop with emphasis on a hard electronic sound. The genre was developed in the 1980s and saw a rev ...

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

and

dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...

song composed in the key of

G minor G minor is a minor scale based on G, consisting of the pitches G, A, B, C, D, E, and F. Its key signature has two flats. Its relative major is B-flat major and its parallel major is G major. The G natural minor scale is: Changes n ...

with a tempo of 120

beats per minute Beat, beats, or beating may refer to: Common uses * Assault, inflicting physical harm or unwanted physical contact * Battery (crime), a criminal offense involving unlawful physical contact * Battery (tort), a civil wrong in common law of in ...

and Diamandis' vocals spanning notes between F₃ and D₅.

Music video

Diamandis released an audio video for "Froot" through her channel on YouTube on 10 October 2014. The video, which reached one million views in a few days, features animated depictions of fruit and celestial bodies slowly rotating through a celestial background with the title of the track appearing occasionally in multicolor. The video was animated by artist Bill Richards, with the same animations used for an audio video for second promotional single "Happy". On 4 November 2014, Diamandis hinted via Twitter that she would release the music video a week later. She also tweeted a behind the scenes promo image. A music video for "Froot" was filmed in

Eltham Palace Eltham Palace is a large house at Eltham ( ) in southeast London, England, within the Royal Borough of Greenwich. The house consists of the medieval great hall of a former royal residence, to which an Art Deco extension was added in the 193 ...

at the end of October 2014, with Chino Moya as the director; it was released through Diamandis' YouTube channel on 11 November 2014, featuring a shortened radio edit of the song.

Critical reception

The song received positive reviews from most reviewers. Hayden Manders from

Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Sundial Media Group. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Ref ...

commented that the track combined the "tongue-in-cheek wordplay" from Diamandis' debut studio album '' The Family Jewels'' (2010) and the "decidedly danceable production" from her follow-up project ''

Electra Heart ''Electra Heart'' is the second studio album by Welsh singer-songwriter Marina Diamandis, released under the stage name Marina and the Diamonds. It was released on 27 April 2012 by 679 Artists and Atlantic Records. Diamandis collaborated with ...

'' (2012) in a fashion that would help her "break free of

cult status A cult following is a group of fans who are highly dedicated to a person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The latter is often called a cult classic. A film, book ...

". Lucas Villa of ''

AXS AXS may refer to: Anschutz Entertainment Group * AXS (company), primary ticket platform developed by Anschutz Entertainment Group (AEG). * AXS TV, a cable channel partially owned by Anschutz Entertainment Group (AEG). Other * Access (group), a Japa ...

'' also wrote that the song was a return to the "quirkier pop" of her debut album. He further described it as an "'80s video game-inspired electro-pop track" that was a "fruitful return" for Diamandis. David Deady of MusicScene.ie stated that Marina "never fails to paint a perfect picture for her audience" and this track will leave fans "salivating for more." Ryan Reed of ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

'', however, gave "Froot" only 2.5 out of 5 stars. He called the song a "pop banger", and praised its production for sounding "sonically fresh"; however, he panned the lyrics, calling them "stale."

Charts

References

{{authority control 2014 singles 2014 songs Atlantic Records singles Electropop songs British disco songs Dance music songs Marina Diamandis songs Songs written by Marina Diamandis