Froggy was an Australian
business, that primarily operated an
ISP
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privatel ...
amongst other things, established and owned by entrepreneur
Karl Suleman. At the time of its collapse the company had around 30,000 customers.
Froggy was originally two separate ISPs, A1 Superlink and another smaller one based in
Melbourne
Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a me ...
. In early 2000, Suleman purchased these companies and created the
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
name Froggy. Froggy became notable for its use of
skywriting
Skywriting is the process of using one or more small aircraft, able to expel special smoke during flight, to fly in certain patterns that create writing readable from the ground. These messages can be advertisements, general messages of celebr ...
in the
Australian capital cities. In addition, former ''
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to:
Arts, entertainment, and media Art
* ''The Wheel of Fortune'' (Burne-Jo ...
'' hostess
Adriana Xenides endorsed the business.
Froggy, mainly as a result of transferring debts from Karl Suleman Enterprises to Froggy, was in financial trouble from the start. In November 2001 the
Australian Securities and Investments Commission
The Australian Securities and Investments Commission (ASIC) is an independent commission of the Australian Government tasked as the national corporate regulator. ASIC's role is to regulate company and financial services and enforce laws to pro ...
raided Suleman's home, due to questionable accounting practices and allegations of fraud, mainly involving the misappropriation of funds invested by the
Assyrian
Assyrian may refer to:
* Assyrian people, the indigenous ethnic group of Mesopotamia.
* Assyria, a major Mesopotamian kingdom and empire.
** Early Assyrian Period
** Old Assyrian Period
** Middle Assyrian Empire
** Neo-Assyrian Empire
* Assyrian ...
community in Australia, of which Suleman was a prominent member.
References
{{Reflist
Companies disestablished in 2002
Defunct telecommunications companies of Australia