Frieha Altaf
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Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist. She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989. She also worked in classic dramas '' Rozi'' and '' Kohar''. Altaf also had guest appearances in films ''
Lahore Se Aagey ''Lahore Se Aagey'' (; ) is a 2016 Pakistani road-comedy romantic film directed by Wajahat Rauf, written by Yasir Hussain and Produced by Wajahat Rauf, Asfand Faruok, Salman Iqbal, and Jarjees Seja. The film is a spin-off to 2015 comedy film ...
'', '' Wajood'', ''
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'' and ''
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''.


Early life

She completed her education in US and returned to
Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
in 1986. In
Karachi Karachi is the capital city of the Administrative units of Pakistan, province of Sindh, Pakistan. It is the List of cities in Pakistan by population, largest city in Pakistan and 12th List of largest cities, largest in the world, with a popul ...
, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed. Frieha's mother Yasmeen was a model in the 1960s. Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.


Career

Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays. Frieha was paired with supermodel Atiya Khan for a jewellery shoot. In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha. She also hosted ''Lux Style Ki Duniya'' on PTV in 1989. In 1990 she made her debut as an actress in
Sahira Kazmi Sahira Kazmi (born 8 April 1950) is a retired Pakistani actress, producer and director. She is best known for her role in the country's first-ever colour series ''Parchaiyan'' (1976) and for producing the cult-classic blockbuster series '' Dho ...
's directed long play '' Rozi'' as Shahana. In 1991 she worked in
Haseena Moin Haseena Moin () (20 November 1941 – 26 March 2021) was a Pakistani dramatist, playwright and scriptwriter. She wrote several plays for stage, radio Radio is the technology of communicating using radio waves. Radio waves are electromag ...
's drama '' Kohar'' as Neelam with
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,
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and Fauzia Wahab. In 2014 she introduced actress and model
Areeba Habib Areeba Habib () is a Pakistani model and television actress. Habib made her television debut with negative role of Nishaal in 2018 series ''Koi Chand Rakh''. She further played the role of Chand in ''Qadam Qadam Ishq'', Taniya in ''Janbaaz'' and ...
to Pakistani fashion industry. In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as
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,
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and
Zara Noor Abbas Zara Noor Abbas Gill (), also known by her married name Zara Noor Abbas Siddiqui, is a Pakistani actress. She is best known for her role as Arsala in Momina Duraid's '' Khamoshi'' (2017), and has also acted in serials ''Dharkan'' (2016), '' Lamh ...
.


Personal life

She married thrice but her three marriages ended in divorce. She has two children from her third marriage and took custody of her children. Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery. In 2018 Frieha revealed in an interview with
Nida Yasir Nida Pasha, better known as Nida Yasir, is a Pakistani television host, former actress, and model known for her role as Saima in the television drama '' Hum Tum''. She also hosts the morning television show ''Good Morning Pakistan'' at ARY Digi ...
and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She told about it to her mother when she came back from Japan later they got the cook arrested. She said that it was traumatizing for her and it affected her and her mother but later she recovered.


Filmography


Television


Web series


Film


Music video


Host


Other appearance


Ambassadorship

* Goodwill Ambassador for Sahil in 2018


Awards and recognition


References


External links

* * {{DEFAULTSORT:Altaf, Frieha 1964 births 20th-century Pakistani actresses Living people Pakistani film actresses 21st-century Pakistani actresses Pakistani stage actresses Pakistani producers Pakistani television actresses Pakistani female models Lux Style Award winners Pakistani film directors