Friedman Unit
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The Friedman Unit, or simply Friedman, Note: the General's name is Petraeus. is a tongue-in-cheek
neologism In linguistics, a neologism (; also known as a coinage) is any newly formed word, term, or phrase that has achieved popular or institutional recognition and is becoming accepted into mainstream language. Most definitively, a word can be considered ...
. One Friedman Unit is equal to six months, specifically the "next six months", a period repeatedly declared by ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' columnist
Thomas Friedman Thomas Loren Friedman ( ; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for ''The New York Times''. He has written extensively on foreign affairs, global ...
to be the most critical of the then-ongoing
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
even though such pronouncements extended back over two and a half years.


History

The term is in reference to a May 16, 2006, article by Fairness and Accuracy in Reporting (FAIR) detailing the repeated use by columnist
Thomas Friedman Thomas Loren Friedman ( ; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for ''The New York Times''. He has written extensively on foreign affairs, global ...
of "the next six months" as the period in which, according to Friedman, "we're going to find out... whether a decent outcome is possible" in the
Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...
. As documented by FAIR, Friedman had been making such six-month predictions for a period of two and a half years, on at least fourteen different occasions, starting with a column in the November 30, 2003, edition of ''The New York Times'', in which he stated: "The next six months in Iraq—which will determine the prospects for democracy-building there—are the most important six months in U.S. foreign policy in a long, long time." In tribute to Friedman's recurring prognostications, blogger Duncan Black (
Atrios Duncan Bowen Black (born February 18, 1972), better known by his pseudonym Atrios , is an American American liberalism, liberal blogger living in Philadelphia. His weblog is called ''Eschaton''. Black was also a regular guest economics expert ...
) coined the eponymous unit. Similar predictions by others began to be judged by the new metric in the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can pu ...
. For example, Zalmay Khalizad, U.S. Ambassador to Iraq, had said in June 2005 that "the next nine months are critical", now interpreted as predicting that in 1.5 Friedman units the U.S. might have a better grasp on the situation. In September, 2007, Friedman agreed not to call for any more FUs: "
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
brings on Thomas Friedman, author of ''The World is Flat''.... Colbert offers up the same six months (also known as a Friedman Unit or FU) that Friedman has spent the last four years claiming would be all we need to see "success in Iraq", but Friedman admits we're all out of FUs." However, in July, 2008, he again called for a delay in
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
's plan to withdraw troops from Iraq, in effect adopting
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
's position. Even after Barack Obama had designated the summer of 2010 as his goal for starting to bring American troops home from Iraq, with the end of 2010 as his deadline, in October 2008 Friedman was reported as calling for another Friedman unit, giving his opinion that, if elected, President Obama should let troops remain until 2011. '' A Way with Words'' noted that Friedman had also been calling for more Friedman units in other contexts. This refers to his appearance on ''
The Daily Show ''The Daily Show'' is an American late-night talk show, late-night talk and news satire television program. It airs each Monday through Thursday on Comedy Central in the United States, with extended episodes released shortly after on Paramount+ ...
'' on June 12, 2006. The term has been used in puns, for example, "Commander of the Friedman Unit," an article about the political hopes of Friedman for a third-party candidate in the U.S. presidential race of 2012.


Impact

It is used in discussions of whether it's too soon to tell if the U.S. is making progress. It worked its way into commentary on the war and whether an interval was indeed critical. Journalist Spencer Ackerman referred to the unit to measure the progress of American goals in other Middle Eastern countries, such as Afghanistan in 2009: "Ah, the Friedman unit, that beloved Internet tradition denoting the six-month increment many pundits believe will prove decisive in any war, only to be subject to an endless addition of ... Friedman units."
Ezra Klein Ezra Klein (born May 9, 1984) is an American American liberalism, liberal political commentator and journalist. He is currently a ''The New York Times, New York Times'' columnist and the host of ''The Ezra Klein Show'' podcast. He is a co-founde ...
invented another Friedman-based term: "Friedman's Choice ... states that our real choices in Iraq are 10 months or 10 years. Either we commit the resources to entirely rebuild the place over a decade, for which there is little support, or we tell everyone that we will be out within 10 months, or sooner, and we'll deal with the consequences from afar."


See also

*
List of humorous units of measurement Many people have made use of, or neologism, invented, units of measurement intended primarily for their humor value. This is a list of such units invented by sources that are notable for reasons other than having made the unit itself, and that ...


References


External links


Center for American Progress
interactive timeline {{Thomas Friedman Political neologisms Units of time Iraq War terminology 2006 neologisms