Freshen Up was a

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...

with flavored gels inside manufactured by

Cadbury Adams Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

in Brazil. Current flavours include

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...

peppermint Peppermint (''Mentha'' × ''piperita'') is a Hybrid (biology), hybrid species of Mentha, mint, a cross between Mentha aquatica, watermint and spearmint. Indigenous to Europe and the Middle East, the plant is now widely spread and cultivated in m ...

spearmint Spearmint (''Mentha spicata''), also known as garden mint, common mint, lamb mint and mackerel mint, is native to Europe and southern temperate Asia, extending from Ireland in the west to southern China in the east. It is naturalized in many othe ...

and

bubble gum Bubble gum (or bubblegum) is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Composition In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. However, ...

. A fruit variation was offered in the 1970s.

History

The product was launched in 1975. In 1976 an explosion of the Freshen Up gum manufacturing line at the

American Chicle The American Chicle Company was a chewing gum trust founded by Thomas Adams, Jr., with Edward E. Beeman and Jonathan Primle. Thomas Adams Thomas Adams (May 4, 1818 – February 7, 1905) was a 19th-century American scientist and inventor who is ...

factory in

Queens, New York Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...

killed six workers. The

New York State Supreme Court The Supreme Court of the State of New York is the superior court in the Judiciary of New York. It is vested with unlimited civil and criminal jurisdiction, although in many counties outside New York City it acts primarily as a court of civil ju ...

justice in Queens dismissed the manslaughter and homicide charges against the Warner-Lambert Company and the four executives the following year.

References

Chewing gum Products introduced in 1975 Cadbury Adams brands Mondelez International brands {{confection-stub