Frescolita is a

Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...

n cola. It is very similar to red cream sodas in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, with a taste similar to gum. Frescolita is also used to bake in some places in Venezuela. It is marketed by

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial color flavor. Besides Venezuela, it is available in stores that specialize in Latin American groceries in the

and

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

. While Coca-Cola is consumed more, it has been reported that Frescolita takes more of the general soft-drinks market of the country. Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, ''Frescolita'' and Chinotto.El Universal. ''Inician nueva campaña de mercadeo - Reposicionan la Frescolita''. November, 1997

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References

Cola brands Venezuelan brands Venezuelan drinks Coca-Cola brands {{Venezuela-stub