Freeway Insurance Services America, LLC, or Freeway Insurance, is an American insurance agency with over 600 retail locations in the United States. The company sells primarily non-standard

auto insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injury ...

, which is required for new and higher risk drivers. The company's headquarters is in

Huntington Beach, California Huntington Beach is a seaside city in Orange County, California, United States. The city was originally called Pacific City, but it was changed in 1903 to be named after American businessman Henry E. Huntington. The population was 198,711 as of ...

History

Freeway Insurance was founded in 1987 by Kelly Turton in

Orange County, California Orange County (officially the County of Orange; often initialized O.C.) is a county (United States), county located in the Los Angeles metropolitan area in Southern California, United States. As of the 2020 United States census, the population ...

. Initially, the company’s focus was private passenger automobile insurance, which was then acquired by Westline Corp., which was then acquired by Confie, one of the largest privately held

insurance broker An insurance broker is an intermediary who sells, solicits, or negotiates insurance on behalf of a client for compensation. An insurance broker is distinct from an insurance agent in that a broker typically acts on behalf of a client by negoti ...

s in the United States and a

portfolio company A portfolio company (commonly abbreviated as PortCo) is a company or entity in which a venture capital firm, a startup studio, or a holding company invests. All companies currently backed by a private equity firm can be spoken of as the firm's port ...

of private equity firm ABRY Partners, in 2008. Freeway Insurance has expanded through acquisitions made by Confie, including Colyer Insurance, DeFranco Insurance, CW Baker Insurance, and Lewiston Insurance. In 2021, Freeway Insurance became a sponsor for

Trackhouse Racing Team Trackhouse Racing is an American motorsports organization that competes full time in the NASCAR Cup Series and Grand Prix motorcycle racing, MotoGP and part time in the IMSA SportsCar Championship. History After Leavine Family Racing announced ...

’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the

NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

. Freeway Insurance has also partnered with the California DMV to register and document vehicles. In April 2021, Alliant insurance agreed to buy Confie, which includes Freeway Insurance.

Operations

Freeway predominantly sells within the non-standard auto insurance market. As of 2020, it sells home owners and renter’s insurance,

health insurance Health insurance or medical insurance (also known as medical aid in South Africa) is a type of insurance that covers the whole or a part of the risk of a person incurring medical expenses. As with other types of insurance, risk is shared among ma ...

, and motorcycle insurance. Freeway Insurance also provides insurance to high-risk drivers with poor driving records. There are 503 Freeway Insurance locations in the United States, with retail offices in 22 states. Since 2008, Freeway Insurance has operated in English and Spanish, and nearly 50% of its customers identify themselves as

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

or Latino. Freeway reports that nearly 70 percent of their insurance agents are

multilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. When the languages are just two, it is usually called bilingualism. It is believed that multilingual speakers outnumber monolin ...

. Freeway predominantly sells within the non-standard auto insurance market. In 2021, Freeway Insurance announced they would begin offering franchise opportunities to further develop their retail locations in the United States.

Sponsorships

In 2021, Freeway Insurance began a

motorsport Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of Car, automobiles, motorcycles, motorboats and Aircraft, powered aircraft. For each of these vehicle types, the more specific term ...

s sponsorship with a partnership with

Trackhouse Racing Trackhouse Racing is an American motorsports organization that competes full time in the NASCAR Cup Series and MotoGP and part time in the IMSA SportsCar Championship. History After Leavine Family Racing announced the sale of its assets in su ...

and

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

driver

Daniel Suárez Daniel Alejandro Suárez Garza (born January 7, 1992) is a Mexican-American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 99 Chevrolet ZL1 for Trackhouse Racing and part-time in the NASCAR ...

. In February 2022, Freeway Insurance announced it would be the primary sponsor of Daniel Suárez for five events during the

2022 NASCAR Cup Series The 2022 NASCAR Cup Series was the 74th season for NASCAR professional stock car racing in the United States and the 51st season for NASCAR Cup Series, the modern Cup Series. The 2022 season marked the debut of the Next Gen (NASCAR), Next ...

. Freeway Insurance has also been an official partner of the

LA Galaxy The Los Angeles Galaxy are an American professional Association football, soccer club based in the Greater Los Angeles area. The club competes in Major League Soccer (MLS) as a member of the Western Conference (MLS), Western Conference. The Gal ...

Major League Soccer Major League Soccer (MLS) is a professional Association football, soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanc ...

team since 2021.

References

{{reflist American companies established in 1987 Insurance companies of the United States Financial services companies based in California Privately held companies based in California