''Freestyle'' was a
radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transm ...
program on the
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the governme ...
's
Radio One network, which aired from 2005 to 2007.
["Revamp aimed at office listeners". '' The Globe and Mail'', November 1, 2005.] For the first year, the program's hosts were
Cameron Phillips and Kelly Ryan;
[ in December 2006, Ryan left the program and was replaced by Marsha Lederman. ''Freestyle'' combined contemporary popular music, predominantly but not exclusively by Canadian artists, with generally irreverent "water cooler" chat.]["If Mozart embodies the CBC, why not Madonna?" '' The Globe and Mail'', December 3, 2005.] The show also featured regular commentators including "music guy" Daniel Levitin
Daniel Joseph Levitin, FRSC (born December 27, 1957) is an American-Canadian cognitive psychologist, neuroscientist, writer, musician, and record producer. He is the author of four ''New York Times'' best-selling books, including '' This Is You ...
and book reviewer Sara O'Leary. It first aired on November 9, 2005, replacing '' The Roundup''.
The show received some criticism for purportedly sounding too much like commercial radio programming. Conversely, Kate Taylor
Kate Taylor (born August 15, 1949) is an American singer-songwriter, originally from Boston, Massachusetts. She is the younger (and only) sister of renowned singer-songwriter James Taylor, a six-time Grammy winner.
Biography
Taylor was born ...
of '' The Globe and Mail'' called the show relatively inoffensive and safe, but supported the CBC's desire to attract a younger listening audience.[
''Freestyle'' had its final broadcast on April 13, 2007, and was replaced on the CBC Radio One schedule by '' Q''.]["New CBC Radio show gets name of a single letter". '' The Globe and Mail'', March 2, 2007.]
Scheduling
Officially, ''Freestyle'' aired weekdays from 2:00 p.m. to 4:00 p.m. However, it was also one of the most variably-scheduled programs on the network — some stations aired only the first hour of the program, while others shifted the program to the 1:00 to 3:00 slot, and still others didn't air the program at all.
Only the first hour of ''Freestyle'' aired in Calgary
Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...
, Edmonton
Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city anc ...
, Ottawa
Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
, Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
and Vancouver
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. Th ...
. In each of those markets, the local afternoon program started at 3:00 p.m. instead of 4:00. However, the stations' rebroadcast transmitters outside of the main markets aired all of ''Freestyle'' and then joined the host station's local program in progress at 4:00.
In Winnipeg
Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...
, ''Freestyle'' aired from 1:00 to 3:00 p.m., airing the whole program but preempting the final hour of the regional noon-hour show. Again, however, rebroadcast transmitters outside of Winnipeg aired all of the noon show, then ran ''Freestyle'' in its normal time slot and joined the local afternoon show in progress at 4:00 p.m.
The program did not air at all in the Northwest Territories
The Northwest Territories (abbreviated ''NT'' or ''NWT''; french: Territoires du Nord-Ouest, formerly ''North-Western Territory'' and ''North-West Territories'' and namely shortened as ''Northwest Territory'') is a federal territory of Canada. ...
or Nunavut
Nunavut ( , ; iu, ᓄᓇᕗᑦ , ; ) is the largest and northernmost territory of Canada. It was separated officially from the Northwest Territories on April 1, 1999, via the '' Nunavut Act'' and the '' Nunavut Land Claims Agreement Act'' ...
, as the CBC North
CBC North ( iu, ᓰᐲᓰ ᐅᑭᐅᖅᑕᖅᑐᒥ, lit=CBC Northwest, translit=, SiiPiiSii Ukiuqtaqtumi; cr, ᓰᐲᓰ ᒌᐌᑎᓅᑖᐦᒡ, label=cr, SiiPiiSii Chiiwetinuutaahch; french: Radio-Canada Nord) is the Canadian Broadcasting Corpora ...
stations in those territories entirely preempted the program in order to offer special local programming in aboriginal languages.
References
{{DEFAULTSORT:Freestyle (Radio Program)
CBC Radio One programs
Canadian music radio programs
2005 radio programme debuts
2007 radio programme endings