Freestyle (Coca-Cola)

Coca-Cola Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features 165 different Coca-Cola drink products, as well as custom flavors. The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

In 2014, Pepsi launched a competing, similar machine, the Pepsi Spire.

Design

The cabinetry was designed by the Italian automotive design firm Pininfarina, via their Pininfarina Extra industrial and product design subsidiary. The Freestyle's beverage dispensing technology was designed by Dean Kamen, the inventor of the Segway, in return for Coca-Cola distributing his Slingshot water purification system.

The technologies involved include microdispensing technology and proprietary PurePour technology. Both technologies were originally developed to deliver precise doses of drugs. One Freestyle unit with a similar footprint to a current vending machine can dispense 126 kinds of carbonated and non-carbonated beverages. Microdosing blends one or more concentrated ingredients stored in packets with water and sweetener at the point where the beverage is dispensed, thus avoiding the use of traditional boxes of syrup (also known as a bag-in-a-box). Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses RFID chips to detect its supplies and to radio resupplying needs to other units.

History

Testing began in Utah, Southern California, and Georgia in July 2009 with 60+ locations around America planned by the end of that summer. Test locations around Coca-Cola's home city of Atlanta included the World of Coca-Cola, AMC Theatres Southlake Pavilion 24 and Parkway Point 15, and area food chains, including Willy's Mexicana Grill. Three machines are available in the Universal Studios Florida, Universal Islands of Adventure and Universal Epic Universe theme parks as well as the AMC movie theater at Disney Springs shopping complex in Lake Buena Vista, Florida and the World Waterpark in West Edmonton Mall in Edmonton, Alberta and Wild Adventures in Valdosta, Georgia.

Coca-Cola deployed the machines to 500 more locations in the United States in June 2010, followed by deployment to some universities in the United States. Deployment has continued in select locations of restaurant chains such as Wingstop, Zaxby's, Wawa, Taco Time Northwest, Togo's, Roy Rogers, Davanni's, PDQ Dairy Queen, Fuddruckers, Five Guys, Kelly's Roast Beef,Firehouse Subs, Wendy's, Jack in the Box, Carl's Jr./Hardee's, Beef O'Brady's, Miami Grill, Hess Express, Jason's Deli, White Castle, Moe's Southwest Grill, and BurgerFi. Burger King announced in December 2011 that it plans to implement the Freestyle system in its 850 company-owned restaurants in the U.S. by early-to-mid 2012, and was encouraging its franchisees to follow suit.

Coca-Cola has installed Freestyle machines in Toronto in select Wendy's, Burger King, McDonald's, Hero Certified Burgers, and Nando's restaurants, as well as entertainment venues, such as Cineplex Entertainment cinemas and AMC Theatres.

In late June 2012, Coca-Cola started a limited trial in the UK (in association with Burger King UK), with the machine initially deployed in 16 locations around Greater London. They are also now in Five Guys UK branches and various other locations such as cinemas Including AMC owned Odeon. The selection of brands available from a UK Coke freestyle machine is different from the USA's. Schweppes Lemonade and still versions of Fanta are brands that are available. Coca-Cola's retail drinks in the UK would usually include real sugar, unlike their US versions which use high-fructose corn syrup. However, since the Freestyle machine was designed to use syrup based sweetener, the Freestyle version also uses fructose-glucose syrup (HFCS) in place of sugar in UK machines.

In late February 2015, the company updated their system to divide drinks into four different categories, including a full selection, fruit-flavored mixes, caffeine-free drinks and those with low- or zero-calorie formulations.

In March 2015, Freestyle machines were installed at Thorpe Park, Surrey, the first theme park in Europe to use Freestyle machines. This was later rolled out to further UK Merlin Entertainments theme parks in March 2020, including Legoland parks.

In 2018, Coca-Cola unveiled a new iteration of Freestyle (9100) that would begin deployment in 2019, with a 24-inch touchscreen, Bluetooth support to connect with a new, accompanying mobile app for consumers, and new hardware features intended for future capabilities and beverage options.

Products

Customers choose a base product, which they can supplement with additional flavoring. Diet and Zero products remain low or no calories even with flavorings added. The machines include flavors not previously available to the markets served by the machines, including Orange Coke, which was previously sold only in Russia and the Baltics (and briefly in the United Kingdom and Gibraltar). Customers may also download an app and create their own custom mixes with up to three different base products and three different flavor shots, which the fountain pours by scanning a QR code.

Flavors

Chain and location-specific Flavors

Since 2010, Dr Pepper and its Diet counterpart are served instead of Pibb Xtra/Pibb Zero in areas where Dr Pepper is bottled by a local Coca-Cola distributor or at locations with separate fountain contracts to serve Dr Pepper.

When Freestyle machines were added to Firehouse Subs locations in 2011, the chain's signature Cherry Lime-Aid was included as an option; marking the first time a chain's signature drink was available in a Freestyle machine. Light and Zero options are also available.

In May 2013, Freestyle machines located in the "Antarctica" themed area at SeaWorld Orlando added an exclusive vanilla-flavored freestyle flavor called "South Pole Chill",

In May 2014, Freestyle machines at Moe's Southwest Grill locations added a vanilla/peach-flavored drink called "Vanilla at Peachtree". The chain added a second exclusive drink called Moe-Rita in May 2017, described as combining "limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip".

Machines at Wendy's locations have many unique and exclusive beverages. Examples include a range of cream soda drinks named after founder Dave Thomas, Fruit Punch varieties of Sprite and Fanta, and a re-release of Sprite Remix Aruba Jam in 2024.

Since 2018, machines at select Burger King franchisees have Surge as an available option. It is available in Cherry, Vanilla, Grape, and Zero Sugar varieties.

Machines on Royal Caribbean cruise ships added a Berry-flavored Sprite variety called "Royal Berry Blast" in October 2019, to celebrate the cruise line's 50th anniversary.

Machines in the University of South Florida campus added an exclusive Fanta variety called "Rocky's Refresher" in 2023. This drink is a pre-mixed combination of Fanta Lime, Sprite and Minute Maid Limeade.

Machines at the Universal Orlando Resort offer several Secret Menu flavors depending on the location.https://www.coca-colacompany.com/media-center/coca-cola-and-universal-create-secret-menu

Recently, machines at AMC Theatres locations alongside other movie theater chains have offered pre-assigned combinations based on films such as '' Top Gun Maverick'', ''Deadpool & Wolverine'', ''Beetlejuice Beetlejuice'' and ''Wicked''.

In mid-2024 Peace Iced Tea made its debut on Freestyle machines, replacing Fuse iced tea.

Locations

*Jack in the Box
*Wendy's
*Firehouse Subs
*Five Guys
* White Castle
* Noodles & Company
*Burger King
*Popeyes
* Raising Cane's
*Steak 'n Shake
*Captain D's
*Dairy Queen
*AMC Theatres
*Cracker Barrel
*Six Flags

See also

* Pepsi Spire

References

External links

*

Coca-Cola Freestyle Models

{{Coca-Cola

Coca-Cola
2009 introductions
Vending machines
Commercial machines
Soft drinks