Free Range is an American brand-consulting storytelling company founded in 1999 that is based in
San Francisco, California
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, and
Boston, Massachusetts
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
. It has entrepreneurs, designers, academics, and researchers. Its clients range from the for-profit,
NGO
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...
, and government sectors around the world.
Films
The firm produced the award-winning 2003 animated short film, ''
The Meatrix
''The Meatrix'' is a short flash animation critical of factory farming and industrial agricultural practices. It has been translated into more than 30 languages and watched by more than 30 million people. A parody of ''The Matrix'' series by Warne ...
'', an animal-rights parody of the 1999 film ''
The Matrix
''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in the The Matrix (franchise), ''Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Ca ...
''. It and its two short 2006 sequels, ''The Meatrix II: Revolting'' and ''The Meatrix II 1/2'', were set in
factory farms and a slaughterhouse and were commissioned projects for the GRACE Communications Foundation.
Books
In July 2012, Free Range founder
Jonah Sachs published his first book with
Harvard Business Review Press
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
, ''Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future''. In ''Winning the Story Wars'', Sachs argues that brands that tell value-driven stories can truly revolutionize marketing. In 2018, Sachs released his second book, ''Unsafe Thinking'', which explains "how to be nimble and bold when you need it most".
References
External links
FreeRange The official Free Range website.
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Benefit corporations