Free Range is an innovation and storytelling company based in San Francisco, California and Boston, MA. Founded in 1999, Free Range is a collective of entrepreneurs, designers, academics and researchers combining a disciplined approach to unlocking innovation with the principles of creative storytelling. Its clients range from for-profit, NGO, and government sectors around the globe.
Films
The firm produced the award-winning 2003 animated short film ''
The Meatrix
''The Meatrix'' is a short flash animation critical of factory farming and industrial agricultural practices. It has been translated into more than 30 languages and watched by more than 30 million people. A parody of ''The Matrix'' series by Warn ...
'', an animal-rights parody of the 1999 film ''
The Matrix
''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in The Matrix (franchise), ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Car ...
''. It and its two short 2006 sequels, ''The Meatrix II: Revolting'' and ''The Meatrix II 1/2'', were set in
factory farms
Intensive animal farming or industrial livestock production, also known by its opponents as factory farming and macro-farms, is a type of intensive agriculture, specifically an approach to animal husbandry designed to maximize production, while ...
and a slaughterhouse, and were a commissioned project for the GRACE Communications Foundation.
Books
In July 2012, Free Range founder
Jonah Sachs
Jonah Sachs (born May 19, 1975) is an American storyteller, author, designer and entrepreneur. He is the author of ''Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future'' (2012) and ''Unsafe Thinking: Ho ...
published his first book with Harvard Business Review Press, ''Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future''. In ''Winning the Story Wars'', Sachs argues that brands that tell value-driven stories can truly revolutionize marketing. Sachs released his second book, ''Unsafe Thinking'', in 2018, which explains "how to be nimble and bold when you need it most".
[https://www.amazon.com/Unsafe-Thinking-Nimble-Bold-When/dp/B07CY5P9YH/ref=sr_1_1?hvadid=252109132286&hvdev=c&hvlocphy=9032156&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=16294727570138726081&hvtargid=kwd-418631837668&keywords=unsafe+thinking&qid=1553702891&s=gateway&sr=8-1]
References
External links
FreeRange The official Free Range website.
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