Franprix is a French

grocery store A grocery store ( AE), grocery shop or grocer's shop ( BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday US usage, however, "grocery store" is a synon ...

chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A ...

of the

Groupe Casino Casino Group or Casino Guichard-Perrachon is a French Mass market, mass-market retail group. It was founded on 2 August 1898 by :fr:Geoffroy Guichard, Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. Casino Group is the sourc ...

, headquartered in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

History

The Franprix brand was created in 1958 by Jean Baud,. son of grocers from

Choisy-le-Roi Choisy-le-Roi () is a commune in the Val-de-Marne department, in the southeastern suburbs of Paris, Île-de-France. History The current Hôtel de Ville was completed in 1988. Geography Choisy-le-Roi is located southeast from the center of ...

. Franprix consists of convenience stores under 500 m², concentrated in Paris and the inner suburbs of the Île-de-France region: a sector that supermarkets (often located on the outskirts of urban areas) were unable to fully satisfy. The Casino group acquired a stake in the company in 1997, and increased its stake year by year until 2007, by which time it held all the shares. It then took control of Franprix's operational management. Franprix now has 641 stores. At the same time, Franprix expanded into other major French cities, with the first store outside the Île-de-France region opening in Lyon in 2004. In 2012, Franprix entered into a partnership with logistics provider XPO, Inc. to deliver its 300 Paris stores by

river A river is a natural stream of fresh water that flows on land or inside Subterranean river, caves towards another body of water at a lower elevation, such as an ocean, lake, or another river. A river may run dry before reaching the end of ...

, to avoid traffic on the streets of Paris. In 2013, Franprix launched its first store on a freeway service area, its first loyalty program ("Ma Carte Franprix") and a charity operation, "L'Arrondi", which enables customers to round up their sales receipt to the nearest euro and donate the difference to charities. In March 2015, after testing several new logos in its Paris stores, Franprix changed its visual identity, adopting a

mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...

-shaped logo. In 2016, Franprix signed a partnership with

Western Union The Western Union Company is an American multinational financial services corporation headquartered in Denver, Denver, Colorado. Founded in 1851 as the New York and Mississippi Valley Printing Telegraph Company in Rochester, New York, the co ...

, to install its money transfer terminals in stores. The benefit for Franprix is that Western Union's customers - who are often regulars, as half of them are

immigrant Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as permanent residents. Commuters, tourists, and other short- ...

workers who send part of their wages to their families back home - become store customers at the same time. Another partnership has been signed with the

social enterprise A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners. Social enterprises ha ...

Phénix to collect and redistribute unsold goods to local associations.. In 2023, Franprix's parent Casino announced that they have completed a deal to avoid bankruptcy. This restructuring procedure would allow for the company to cut high debt and improve recent losses to other rival supermarket corporations. In 2024, Casino USA filed for

Chapter 15 bankruptcy Chapter 15, Title 11, United States Code is a chapter of the United States Bankruptcy Code that deals with jurisdiction in certain bankruptcy cases. Under Chapter 15, foreign bankruptcy proceedings can be recognised by US courts and foreign re ...

History

References

See also

External links