Frank Simoes (1937–2002) was an Indian writer and pioneering advertising executive who was the first Indian to set up his own advertising agency. He initially worked for advertising agency

Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...

before setting up his own company; his campaigns included work for Only Vimal, Raymonds,

Taj Hotels Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. Incorporated by Jamsetji Tata in 1902, the company is a part of the Tata Group. The company employed over 20,000 peop ...

, Liberty Shirts, and BOAC. He quit advertising while still successful in the 1970s. He sold his firm, and moved to

Goa Goa (; ; ) is a state on the southwestern coast of India within the Konkan region, geographically separated from the Deccan highlands by the Western Ghats. It is bound by the Indian states of Maharashtra to the north, and Karnataka to the ...

to become a writer.

Career

Simoes began his career as a writer with ''

The Times of India ''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...

''. After his initial foray into writing, he began to have his articles published fairly regularly. Malavika Sanghvi wrote in her column in ''The Times'':

References

{{DEFAULTSORT:Simoes, Frank 1937 births 2002 deaths Journalists from Goa Indian advertising people Indian Roman Catholics The Times of India journalists Writers from Mumbai 20th-century Indian journalists