Frank Magid (September1, 1931February5, 2010) was an American marketing consultant, widely known for introducing the "

Action News ''Action News'' is a local television newscast format originating in the United States. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, ...

" format of evening local TV news, and was an original developer of ''

Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...

''.

Fox, Margalit Margalit Fox (born April 25, 1961) is an American writer. After earning a master's degree in linguistics, she began her career in publishing in the 1980s. In 1994, she joined ''The New York Times'' as a copy editor for its ''Book Review'' and la ...

(February 9, 2010)
"Frank Magid, Creator of 'Action News,' Dies at 78"
''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''. ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine named Magid "the nation's leading television news doctor" in 1977, and he became the namesake of the term "Magidized". Magid was born in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, Illinois. After serving in the Army during the Korean War, he earned his undergraduate and graduate degrees from the

University of Iowa The University of Iowa (U of I, UIowa, or Iowa) is a public university, public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is organized int ...

, paying his tuition and living expenses with proceeds from the

GI Bill The G.I. Bill, formally the Servicemen's Readjustment Act of 1944, was a law that provided a range of benefits for some of the returning World War II veterans (commonly referred to as G.I.s). The original G.I. Bill expired in 1956, but the te ...

and a variety of part-time jobs. While in an organic chemistry class, he met Marilyn Young, a chemistry major from

Waterloo, Iowa Waterloo is a city in and the county seat of Black Hawk County, Iowa, Black Hawk County, Iowa, United States. As of the 2020 United States census the population was 67,314, making it the List of cities in Iowa, eighth-most populous city in the st ...

. The two wed in 1956, and moved to

Cedar Rapids, Iowa Cedar Rapids is a city in Linn County, Iowa, United States, and its county seat. The population was 137,710 at the 2020 United States census, 2020 census, making it the List of cities in Iowa, second-most populous city in Iowa. The city lies o ...

, where his wife had taken a job as a junior high science teacher. While a junior professor of social psychology, anthropology and statistics at the

and

Coe College Coe College is a private liberal arts college in Cedar Rapids, Iowa. It was founded in 1851 and is historically affiliated with the Presbyterian Church (USA). The college is a member of the Associated Colleges of the Midwest and the Associati ...

, Magid launched his own company, Frank N. Magid Associates in 1956, selling his first research study to Merchants National Bank in Cedar Rapids. A year later, he left teaching to devote his full efforts to the fledgling business. He built the company into the world's largest research-based strategy consulting company focused on media, entertainment and communications, which it remains. Media executives and on-air personalities frequently noted that the face of television was largely created not in the media centers of New York and Los Angeles, but in

Marion, Iowa Marion is a city in Linn County, Iowa, United States. The population was 26,294 at the 2000 census and was 41,535 in 2020, an increase of 58%. The city is located next to Cedar Rapids and part of the Cedar Rapids Metropolitan Statistical Area ...

, where the company was based. Magid retired as CEO of Frank N. Magid Associates in 2002 and was succeeded by his son, Brent, but remained chairman of the company until his death. Frank Magid died, aged 78, from

lymphoma Lymphoma is a group of blood and lymph tumors that develop from lymphocytes (a type of white blood cell). The name typically refers to just the cancerous versions rather than all such tumours. Signs and symptoms may include enlarged lymph node ...

Santa Barbara, California Santa Barbara (, meaning ) is a coastal city in Santa Barbara County, California, of which it is also the county seat. Situated on a south-facing section of coastline, the longest such section on the West Coast of the United States excepting A ...

. He was survived by his wife, two sons, four grandchildren and a brother.

References

External links

''Cedar Rapids Gazette'' obituary

Frank N. Magid Associates
{{DEFAULTSORT:Magid, Frank 1931 births 2010 deaths American entertainment industry businesspeople United States Army personnel of the Korean War Deaths from lymphoma in California People from Cedar Rapids, Iowa Businesspeople from Chicago People from Santa Barbara, California University of Iowa alumni University of Iowa faculty Coe College faculty 20th-century American businesspeople