Francisco "Chico" Lachowski (, ; born 13 May 1991) is a Brazilian supermodel. He has been featured in advertisements for various brands, including

Dior Homme Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme named Jonathan Anderson as creative director on April 17, 2025 following his exit from Loewe. History During the 1980s and 1990s Dior's men ...

, Balmain,

Hugo Boss Hugo Boss AG (stylized in all caps) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, Fashion accessory, accessories, footwear, and Leather, leather goods. Hugo Boss is one of the ...

Etro Etro is a family-managed Italian luxury fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981. History Etro was founded in 1968 by Gerolamo "Gimmo" Etro as a textile design company. ...

L'Oréal L'Oréal S.A. () is a French multinational personal care corporation registered in Paris

Armani Exchange Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...

, H&M, and

Tommy Hilfiger Thomas Jacob Hilfiger ( ; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger (company), Tommy Hilfiger Corporation. After starting his career by co-founding a chain of jeans/fashion stores called People's P ...

Early life

Francisco Lachowski was born on May 13, 1991 in

Curitiba Curitiba () is the capital and largest city in the state of Paraná (state), Paraná in Southern Brazil. The city's population was 1,773,718 , making it the List of cities in Brazil by population, eighth most populous city in Brazil and the larg ...

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

to Roberto Lachowski, a Brazilian man who is of full Polish descent and Maria Lachowski who is of Portuguese and German descent. Lachowski has two sisters.

Career

Lachowski first started modelling in 2008 when his cousin, fashion designer and architect Natalia Canalli, invited him to participate in a small fashion show done by her school. There he was approached by a modelling agency. Lachowski began international modelling at the age of 17 after he won the ''Ford Men's Supermodel of the World'' contest in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

in November 2008, for which he was awarded a contract with

Ford Models Ford Models, originally the Ford Modeling Agency, is an American international modeling agency based in New York City. It was established in 1946 by Eileen Ford and her husband Gerard W. Ford. History 20th century Eileen and Jerry began the bu ...

starting from January 2009. He has since walked for many fashion brands including

Jean Paul Gaultier Jean Paul Gaultier (; born 24 June 1952) is a French haute couture and Ready-to-wear, prêt-à-porter fashion designer. He is described as an "enfant terrible" of the fashion industry and is known for his unconventional designs with motifs in ...

Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...

Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...

DSquared² Dean and Dan Caten (née Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based i ...

Gucci Guccio Gucci S.p.A., doing business as Gucci ( , ), is an Italian Luxury goods, luxury fashion house based in Florence. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and ...

Roberto Cavalli Roberto Cavalli (; 15 November 1940 – 12 April 2024) was an Italian fashion designer and inventor. He was known for exotic prints and for creating the sand-blasted look for jeans. The Roberto Cavalli fashion house sells luxury clothing, perf ...

Thierry Mugler Manfred Thierry Mugler (; 21 December 1948 – 23 January 2022) was a French fashion designer, creative director and creative adviser of Mugler. In the 1970s, Mugler launched his eponymous fashion house; and quickly rose to prominence in the fol ...

Armani Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...

, and Balmain. He has appeared in campaigns for

DKNY DKNY is a New York City–based American fashion house for men and women, founded in 1984 by Donna Karan. The company specializes in a wide range of fashion products, including clothing, footwear, accessories and fragrances. A major misconcepti ...

Lacoste Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The ...

Dior Christian Dior SE (), commonly known as Dior, is a French Multinational corporation, multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. , Dior controlled around 42% of ...

, DSquared²,

Mavi Jeans Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Ca ...

, Balmain, and

. He has appeared on the covers of several magazines, including ''

Vanity Teen ''Vanity Teen'' is an independent biannual fashion magazine based in New York City, United States and London, England, edited by Toni Pérez and Luis Alonso Murillo. It features young artists' work of new models from agencies around the world. ' ...

'', ''Homme Essential'', ''Carbon Copy'', ''Made in Brazil,'' ''Chaos,'' and ''L'Officiel Hommes''. In addition, he has appeared in editorials for '' GQ'', '' V'', ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...

,'' and ''

FHM ''FHM'' (For Him Magazine) was a printed British multinational men's lifestyle magazine that was published in several countries. It contained features such as the ''FHM'' 100 Sexiest Women in the World. The final printed issue of British ''F ...

''. Lachowski was awarded "Model of the Year: Men (Reader's Choice)" by models.com in 2016. He appeared in

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

's music video "

Wolves The wolf (''Canis lupus''; : wolves), also known as the grey wolf or gray wolf, is a canine native to Eurasia and North America. More than thirty subspecies of ''Canis lupus'' have been recognized, including the dog and dingo, though gr ...

" that same year. He was on the cover of GQ Portugal December 2018/January 2019 issue after winning "The Top Model" in "GQ Men of the Year" 2018. He has been described as an "übermodel" by ''

'' and a "male model legend" by '' W'' magazine.

"Looksmaxxing" idol

As of early 2024, Lachowski and other popular male models such as

Jordan Barrett Jordan Kale Barrett (born 2 December 1996) is an Australian fashion model. Career Barrett was scouted when he was 14 by a model scout from IMG Australia. In September 2015, Barrett starred in an issue of ''VMAN'' magazine and Arena Homme+ SS Ma ...

have been venerated by the "

looksmaxxing Looksmaxxing (sometimes spelled looksmaxing) is a term originating on male incel message boards in the 2010s, referring to a process of maximizing one’s own physical attractiveness. In the 2020s, the term left relatively obscure internet forum ...

" movement of young men, due to the perception that they aesthetically dominate other men due to their sought-after and attractive physical features. Experts have expressed concern over the dangers of some "looksmaxxers" eating as little as possible in order to try and emulate Lachowski's more defined and angular "modelesque" facial appearance, a process referred to as "starvemaxxing" by the community. Lachowski himself was initially unaware that he was considered such an aspirational figure among these young men. He has criticized the extreme parts of the movement, saying it is "disheartening and concerning" and "saddening" to find out he was associated with such practices, and that he encourages all his fans to prioritize a healthy lifestyle with balance and self-care.

Personal life

Lachowski met model Jessiann Gravel Beland in 2010, and the two were married in 2013. They have two sons. In March 2019, Lachowski and his family published a portrait book in collaboration with photographer Ricardo Gomes.

References

External links

*
Francisco Lachowski
on

{{DEFAULTSORT:Lachowski, Francisco Living people Models from Curitiba Brazilian people of Polish descent Brazilian people of German descent Brazilian people of Portuguese descent Brazilian male models Brazilian emigrants to France 1991 births