Foxy Bingo is an English online

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site that launched in 2005. The brand is owned by Cashcade which is one of the

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brands owned by

Entain Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral (bookmaker), Coral, Ladbrokes, P ...

PLC (LSE: ENT), a constituent of the

FTSE 100 The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is the United Kingdom's best-known stock market index of the 100 most market capitalisation, highly capitalised ...

index.

History

Foxy Bingo was founded in 2005 with two bingo and

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by UK-based online gambling company, Cashcade. In July 2009, Cashcade was bought by

PartyGaming PartyGaming plc was a network of gambling sites operated by Ruth Parasol in the Caribbean. Founded in 1997, the network eventually operated under an umbrella company called iGlobalMedia, which then changed its name to PartyGaming. PartyGaming's fl ...

. In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment. In September 2015, bwin.party was bought by

GVC Holdings Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker, and Spo ...

. Foxy Bingo's sister site, Foxy Casino, was also launched in 2015. In 2019 Foxy Casino was relaunched as Foxy Games.

Marketing

Celebrities associated with the brand include British television personality

Katie Price Katrina Amy Alexandra Alexis Price (''née'' Infield; born 22 May 1978) is an English media personality and model. She gained recognition in the late 1990s for her glamour modelling work, including on Page 3 of the tabloid newspaper ''The Su ...

between 2006 and 2008, and stars of the

reality TV show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

The Only Way Is Essex ''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Broadcast on ...

'',

Joey Essex Joey Donald Essex (born 29 July 1990) is an English television personality. He came to prominence for his appearances on the ITV reality series '' The Only Way Is Essex'' (2011–2013)''.'' He went on to appear on various reality television sh ...

and Lauren Goodger (with her boyfriend Jake McLean), in 2015. The voice of the Foxy Bingo mascot is Adam Catterall. The site rebranded in March 2017 using the American actress

Heather Graham Heather Joan Graham (born January 29, 1970) is an American actress. The accolades she has received include nominations for two Screen Actors Guild Awards, a Critics' Choice Movie Award, and an Independent Spirit Award. After appearing in tel ...

as the new face of a £10 million marketing campaign.

Sponsorship and partnerships

Foxy Bingo has had many sponsorship deals such as: * 2011 Foxy Bingo & Smooth Radio – on July 11, Foxy Bingo sponsored both Smooth Radio's weekday afternoon show with David Jensen and Real Radio's evening show with David Heane for 13 weeks * Foxy Bingo sponsored '' The Jeremy Kyle Show'', a British tabloid talk show presented by

Jeremy Kyle Jeremy Neil Kyle (born 7 July 1965) is an English broadcaster and writer. He is known for hosting the tabloid talk show '' The Jeremy Kyle Show'' on ITV from 2005 to 2019. He also hosted an American version of his eponymous show, which ran ...

for nine years from February 2008 until March 2017.

Charity and community contributions

* 2014 'Think Pink' charity campaign * 2014 Super League Grand Final * 2016 Sue Ryder Mascot World Cup

References

{{reflist Entain Bingo Online gambling companies of the United Kingdom Gambling companies established in 2005 2005 establishments in the United Kingdom