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Fox Sports Interactive Media, formerly known as News Corp. Digital Media and Fox Interactive Media and Fox Sports Digital Media, is a subsidiary of Fox Sports Media Group which operates
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...
' online properties in the United States.


History

Fox Interactive Media was formed in 2005 when News Corp CEO
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...
handpicked a team of Fox executives to explore new ways to leverage the internet to distribute and monetize content. The team, composed of Ross Levinsohn, Adam Bain, Travis Katz and Michael Kirby, founded a new division, Fox Interactive Media. Murdoch set aside a war chest of $2 billion for the team to make acquisitions. Fox Interactive evaluated a broad number of options, including CNET, Craigslist and Marketwatch, but eventually settled on a fast growing social media company,
Myspace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
, as its flagship property. The division also acquired gaming site
IGN ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
, photo sharing site
Photobucket Photobucket is an image hosting and video hosting website, web services suite, and online community based in Denver, Colorado, United States. Photobucket once hosted more than 10 billion images from 100 million registered members. Li ...
, movie review site
Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
, career search site Simply Hired, as well as
AskMen AskMen is a free online men's web portal, with international versions in Australia, Canada, the Middle East, the United Kingdom and the United States. It is owned by Ziff Davis and operates through the IGN Entertainment unit. History AskMen wa ...
, and Scout Media. By December, 2006, on the back of these acquisitions, Fox Interactive Media had supplanted Yahoo to become the largest online property in the United States. However, the group would later divest most of its properties; in 2006, Demand Media, a company run by Richard Rosenblatt, former CEO of Intermix Media and chairman of Myspace, purchased back all of the non-MySpace assets Intermix had sold to News Corporation. In December 2009, Fox sold Photobucket to the startup digital photography company Ontela. In October 2010, the Fox Audience Network was sold to ad technology firm Rubicon Project. Fox Interactive Media also operated the websites of Fox's television stations. As part of a joint venture with
LIN Media LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low-powered weather station in In ...
in 2008, Fox Interactive Media also began offering the Digital Publishing Platform (DPP), an enterprise
content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...
and hosting platform primarily intended for local station websites. The DPP products were later spun off as the independent company EndPlay, which Fox and LIN still hold equity interests in. Fox would begin outsourcing their television station websites to competing provider Worldnow in 2012. In June 2011, Specific Media and pop singer
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
bought Myspace for $35 million, which CNN reported noted was "far less than the $580 million News Corp. paid for Myspace in 2005." Murdoch went on to call the Myspace purchase a "huge mistake". In February 2013,
IGN Entertainment ''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
was sold to
Ziff Davis Media Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services ...
. As its only remaining properties relate to Fox Sports, the company was renamed Fox Sports Digital Media in mid-2013. In 2014, Fox Sports Digital Media and Sporting News Media entered into a partnership to create content, combine sales offerings and add to their respective ad networks. In 2015, the company purchased assets in the sports start-up Straightcast Media.
Fox Sports Go The FanDuel Sports Network app is the video streaming service of FanDuel Sports Network. The service is available for customers of select cable and satellite TV providers. History The service was initially introduced as Fox Sports' TV Everyw ...
, the company's online video arm, was spun off along with the Fox Sports regional networks to a
Sinclair Broadcast Group Sinclair, Inc., doing business as Sinclair Broadcast Group, is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb o ...
-
Entertainment Studios Allen Media Group, alternately known by its former name of Entertainment Studios, Inc. is an American media and entertainment company based in Los Angeles. Owned and founded in 1993 by businessman Byron Allen, the company was initially involved ...
consortium in 2019, part of the
acquisition of 21st Century Fox by Disney The acquisition of Twenty-First Century Fox, Inc. by The Walt Disney Company was announced on December 14, 2017, and was completed on March 20, 2019. Among other key assets, the acquisition included the 20th Century Fox film and television studi ...
; Fox Sports Interactive Media retained video rights to the channels Fox Corporation continues to own. As part of a transitional license, Sinclair licensed the Fox Sports Go brand from Fox Sports Interactive Media until they developed the
Bally Sports FanDuel Sports Network (formerly Bally Sports) is a group of regional sports networks in the United States owned by Main Street Sports Group (formerly Diamond Sports Group). The networks carry regional broadcasts of sporting events from variou ...
brand with
Bally's Corporation Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. In the US it operates 19 casinos across 11 states, a horse track in Colorado, a golf course in New York, and ...
; Fox Sports Go continued to link to Fox Sports Interactive Media properties while the license was in effect.


References

{{Fox Sports Fox Sports Online mass media companies of the United States Companies based in Beverly Hills, California