Foundation for Advancing Alcohol Responsibility (Responsibility.org), formerly known as the Century Council, is an American

not-for-profit A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. While not-for-profit organizations and Nonprofit organ ...

organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate

drunk driving Drunk driving (or drink-driving in British English) is the act of driving under the influence of alcohol. A small increase in the blood alcohol content increases the relative risk of a motor vehicle crash. In the United States, alcohol is in ...

and underage drinking and promotes responsible decision-making regarding

alcohol Alcohol may refer to: Common uses * Alcohol (chemistry), a class of compounds * Ethanol, one of several alcohols, commonly known as alcohol in everyday life ** Alcohol (drug), intoxicant found in alcoholic beverages ** Alcoholic beverage, an alco ...

use. The

Arlington, Virginia Arlington County, or simply Arlington, is a County (United States), county in the U.S. state of Virginia. The county is located in Northern Virginia on the southwestern bank of the Potomac River directly across from Washington, D.C., the nati ...

-based organization is an independent national

advisory board An advisory board is a body that provides non-binding strategic advice to the management of a corporation, organization, or foundation. The informal nature of an advisory board gives greater flexibility in structure and management compared to the ...

with members in the realm of education, medicine, government, business, and other relevant disciplines who assist in the development of programs and policies. Member companies include Bacardi, Brown-Forman,

DIAGEO Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

, Edrington, Mast-Jägermeister US, Moët Hennessy USA,

Pernod Ricard Pernod Ricard () is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as ''Pernod'' or '' Ricard''). The world's second-largest wine and spirits seller, it also produ ...

and

Suntory Global Spirits Suntory Global Spirits Inc., formerly known as Beam Suntory, Inc., is an American beverage company that is a subsidiary of Suntory Holdings, a Japanese multinational beverage conglomerate. The company produces alcoholic beverages. It is the th ...

Programs and campaigns

The Foundation for Advancing Alcohol Responsibility (Responsibility.org) works with

law enforcement Law enforcement is the activity of some members of the government or other social institutions who act in an organized manner to enforce the law by investigating, deterring, rehabilitating, or punishing people who violate the rules and norms gove ...

, public officials, educators, parents and students to create programs aimed at reducing the incidents of drunk driving and underage drinking: *Alcohol 101 Plus is an interactive online program which aims to help students make safe and responsible decisions about alcohol on college campuses. *Ask, Listen, Learn: Kids and Alcohol Don't Mix (developed with

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

) encourages parents to create an ongoing dialogue about the dangers of alcohol with their kids. *B4UDrink Educator aims to educate adults about the influence of alcohol on an individual's

blood alcohol content Blood alcohol content (BAC), also called blood alcohol concentration or blood alcohol level, is a measurement of alcohol intoxication used for legal or medical purposes. BAC is expressed as mass of alcohol per volume of blood. In US and many i ...

(BAC) level. *Cops in Shops is an alcohol law enforcement program in which undercover police officers work with participating alcoholic beverage retailers with the aim to deter youth under 21 from attempting to purchase alcohol or adults that purchase alcohol for minors. *Girl Talk: Choices and Consequences of Underage Drinking attempts to encourage mothers and daughters to communicate about the dangers of underage drinking and the specific risks facing teenage girls. *National Hardcore Drunk Driving Project provides a comprehensive resource for state legislators, local policy makers, highway safety officials, law enforcement officers,

judge A judge is a person who wiktionary:preside, presides over court proceedings, either alone or as a part of a judicial panel. In an adversarial system, the judge hears all the witnesses and any other Evidence (law), evidence presented by the barris ...

prosecutors A prosecutor is a legal representative of the prosecution in states with either the adversarial system, which is adopted in common law, or inquisitorial system, which is adopted in Civil law (legal system), civil law. The prosecution is the ...

, community advocates, and treatment professionals to effectively deal with hardcore drunk drivers. *We Don't Serve Teens (developed with The

Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...

) is a public awareness campaign designed to prevent underage drinking by informing adults that providing underage drinkers with alcohol is unsafe, illegal and irresponsible. In 2008–2009, FAAR sponsored the National Student Advertising Competition held by the

American Advertising Federation The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the na ...

. Over 140 college teams from across the country competed to create a campaign aimed at reducing binge drinking among college students. The winning campaign was from

Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...

. Responsibility.org launched ''Think Responsibly'', a campaign directed to millennial adults of legal purchase age who choose to drink, in partnership with Wine & Spirits Wholesalers of America (WSWA) and the

Distilled Spirits Council of the United States The Distilled Spirits Council of the United States (DISCUS) is a national trade association representing producers and marketers of distilled spirits sold in the United States. DISCUS was formed in 1973 by the merger of three organizations (the B ...

(DISCUS) at the wholesalers' 76th annual convention in

Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...

in 2019. As part of the campaign, ''Think Responsibly'' ads asked visitors to take a quiz on responsible drinking. The quiz and online messages were measured by a Facebook Brand Lift Survey to determine how well the campaign increases a millennial's intention to drink responsibly. Visuals with strong "calls to action" reached 4.8 million urban millennials on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. The brand lift study revealed the ads raised interest in and consideration of ''Think Responsibly,'' garnering a 1.3 point lift in ad recall of Responsibility.org among those who saw to the campaign.

Speakers

Every year the Foundation for Advancing Alcohol Responsibility sponsors TED Talks at high schools and at universities to warn people how dangerous drunk driving is. Most of these speakers have been featured on ''

Rescue 911 ''Rescue 911'' is an informational docudrama television series that premiered on CBS on April 18, 1989, and ended on August 27, 1996. The series was hosted by William Shatner and featured reenactments (and occasionally real footage) of emergenc ...

'' and a clip of their episode is presented before each speaker takes the stage. Speakers include: * Brandon Silveria and his father Tony from DUI Teen Driver * Jody Woods from Sobering Save * Paul Prater and Patricia Johnson from Repentant Drunk Driver * and Trent Winston and his mother Donna from Ex-RN Son Save

Name change

On April 2, 2014, The Century Council changed its name to the Foundation for Advancing Alcohol Responsibility, or Responsibility.org.

References

{{Reflist, 2

External links

www.responsibility.org

Ask, Listen, Learn: Kids and Alcohol Don't Mix

www.dontserveteens.gov
Driving under the influence Addiction organizations in the United States Non-profit organizations based in Arlington, Virginia Organizations established in 1991 Alcohol in the United States 1991 establishments in Virginia Mental health organizations based in Virginia Harm reduction

Programs and campaigns

Speakers

Name change

See also

References

External links